Top Referrers to www.JobsBlog.ie:
- linkedin.com – 276 Visits
- t.co – 82 Visits
- google.com – 22 Visits
- google.ie – 18 Visits
- facebook.com – 15 Visits
Ivan A. Stojnanovic
Founder of Portal Ltd.
MD of EmployIreland.ie and eRecruit.ie
Top Referrers to www.JobsBlog.ie:
In the Links are the currency on the web we looked at the total number of links no the web that the Link Count tool from SEOmoz would show for our 20 recruitment agency web sites. But not all the links are equal. The more I think about it, it would be fair to say that no two links are the same. One (smart) way thinking about the links is to count just the web sites that link to your web site. So if there are 2 or 2 million links from some domain to your web site it would still count as one.
If we look at our 29 recruitment agency web sites list and www.JobsBlog.ie between them where is what we get:
The results show that only 5 Irish Recruitment agencies have more web sites linking to them than this blog. If you want your jobs to be seen by as many possible job seekers and as many possible clients (employers) it would be natural to want to bring visitors from as many sites to your site. Therefore having as many web sites linking to your site would help you get more candidates and clients. As simple as that. The above table show how good are you at that particular task. If your site is not on the list, you can get this figure for your site and compare yourself with the competition.
Even more important than this direct traffic of visitors that you get from other sites is the fact that from the perspective of the search engines like Google, your site the more “important” the more web sites link to your site. So the more links you have to your site – the more likely is that Google will display any content on your site above the similar content on any other web site. This is extremely important for the ranking of your jobs. When a similar job is advertised on many job boards and recruitment agency web sites, the site that will get listed on top is very often the one that has the most links from other web sites.
How to get more links to your web site?
Submitting your site to an online directory? – that is the most common answer I get when I do the Recruitment SEO Training. Unfortunately, the answer is always – no. Why not? The practise was abused and Google decides to in most cases ignore it, and in some cases even penalize it.
Just do not buy links. Please. – That is what Google would say, and in my experience, this is the best advice possible in most cases.
Spamming social media with your links. – Will make sure you get ignored, not followed by anyone but bots. Again the time and money the drain.
SO WHAT THEN?
Think about what links do you click at on the web.
You might click on a link in the article you are reading on some site. If you are reading a review on some blog, about the new tool the LinkedIn has launched, and there is a link to that tool within the article – you might click it. Ask yourself how did that article ended up on a publication you are reading? Can you submit your content there? With a link to something new and cool on your web site? If you are thinking of PR submissions at this stage, I can tell you, you are on the wrong track. Think of guest blog posts. Think of the places where different people publish content. You are probably getting where I am going with this… yes the combined name of all such sites is Social Media.
Imagine the following scenario:
First in Google for your keyword!
Your web site has one page, and the site is with that page linked first for your main keyword. One would say this is the search engine optimisation done very well. The site is first for its keyword. What else can one ask for?
First in Google for all your keywords!
When will realise there are multiple keywords your site need to be first for in Google searches. One page will not make it easier. You will create one page for each keyword. It usually starts with the page for ‘Clients’ and ‘Job Seekers’. You will optimise each of those pages to get on top of Google searches for your search keyword of the search phrase. Most recruitment agencies would naturally want to be ranked on top for the phrase “Recruitment Agency” – to attract Clients. Then there are similar keywords targeted to Job Seekers like “Jobs in IT”, or whatever your agency specialises in. If you get first for those search keywords – have you done your SEO good? Of course, you are first in Google for all your main keywords.
Highly ranked in Google for every single one of your jobs, pages and blog posts (and having tons of them!)
In this scenario, you are not really first for search phrases like the usual hot one “Recruitment Agency”. Instead, all your jobs are on top or close to the top for ANY relevant keyword to that job. You cannot really define what keywords you are highly ranked for since it depends on what jobs you have advertised on your site at that time.
If you don’t have jobs in a particular industry, or for some reason, they don’t rank as well as your competition, you write blogs about those industries. In essence, what you are doing is you are creating more content and publishing it on more pages on your web site. Those new pages then start ranking for the keywords you are writing about. What you are doing is you are saturation Google index and the Google search results pages with your entries. This enables you to capture traffic for any search phrase you are interested in. Your web site becomes an inbound marketing platform that is quite simple to use. Need some Java developers? Just write about the Java development on your site. Get that content in Google index, and anyone searching for Java Development will see your site listed in the Google search results. If you write interesting articles and they are nicely presented in the search results – anyone looking for a Java development will come to your site!
This is what I call Google Saturation. It is a process of submitting the content on your web site to Google, for various search phrases you are interested in. Notice the difference between the top two scenarios. We don’t have the ”Main Keyword(s)” we want to rank for on top of the search engines.
The table below shows the Google Saturation of 29 recruitment agency web sites and www.JobsBlog.ie as a marker. The number next to each web site shows the total number of pages Google has from each web site.
Note that this table is the first on in this Recruitment SEO series that show really drastic differences between the 29 randomly chosen recruitment agency web sites.
By looking at your web site visitors logs in a program like Google Analytics you will notice that even linked first for your most important keyword it still delivers traffic that is a very small percentage of your total visitor’s traffic from Google for all the other keywords combined. If you have a high Google Saturation – meaning hundreds of thousands of pages featured in the Google search results, the traffic for your main 10 most important keywords brings less than 1% of your total traffic! And as such, the ranking for one individual keyword becomes irrelevant to the overall traffic of the whole site. If you want to make a success in capturing the largest possible amount of free traffic, this is definitely the route to go. Think big! THINK BIG!
Google Saturation is one of the key factors of SEO. It is also the most often ignored one.
Search engine optimisation is in essence a huge amount of statistical analysis and a lot of trials and errors. There is not book about it, since by the time it gets printed it is completely outdated. There are two SEO Rules:
Content is King
Links are the currency on the web
Nothing else matters as much to your web site ranking as the content you have on your site and the links from other web sites to your site. If you get those two things right – you will get the free traffic from the search engines. Relevant traffic – people searching for what your web site text copy is about.
We looked at the Google PR, MozRank and Alexa rank of the 29 recruitment agencies. Today we will look at the links towards those 29 web sites. The numbers next to each recruitment agency web site show the total number of links found on the web pointing to each domain. The more links to it – the more search engines ‘Like’ the domain, and hence show it’s web pages higher in the search engine results.
This site JobsBlog.ie is within them again as a tracker for performance.
URL |
SEOmoz Link Count |
www.hays.ie | 117643 |
www.cpl.ie | 59629 |
www.morganmckinley.ie | 34688 |
www.eolas.ie | 8333 |
www.brightwater.ie | 6766 |
www.jobsblog.ie | 6552 |
www.peoplegroup.ie | 4235 |
www.hudson.ie | 3357 |
www.careerwise.ie | 2689 |
www.3qrecruitment.ie | 1707 |
www.Sigmar.ie | 1630 |
www.hrm.ie | 1453 |
www.EdenRecruitment.ie | 766 |
www.rftgroup.ie | 580 |
www.collinsmcnicholas.ie | 578 |
www.icds.ie | 539 |
www.frsrecruitment.com | 491 |
www.qedrecruitment.ie | 358 |
www.accountancysolutions.ie | 318 |
www.Recruiters.ie | 305 |
www.gempool.ie | 189 |
www.Stelfox.ie | 187 |
www.recruitmentplus.ie | 177 |
www.Vantage.ie | 149 |
www.harmonics.ie | 141 |
www.solasconsulting.ie | 110 |
www.MatrixRecruitment.ie | 92 |
www.placeme.ie | 25 |
www.enterprisepeople.ie | 23 |
www.Brompton.ie | 12 |
Any surprises above?
After ranking the Irish recruitment agency web sites based on the Google PageRank and less known SEOmoz rank here is the one most marketers are familiar with: Alexa. What Alexa does exactly and how does it do it was a topic of a debate from the day Alexa have started publishing the traffic ranking scores. Some people like it, and some don’t. As with most of the ranking algorithms, it is usually the people featured on top that agree with Alexa’s results, and the ones ranked towards the bottom would have a different opinion. But that is the nature of every semi obscure ranking system. And in the world of SEO, nothing is really that straight forward!
What does Alexa web site ranking number mean?
What does Alexa say about their ranking number? They say that the Alexa number associated with each web site is its ranking in the overall global web traffic. So a site with the Alexa’s No. 1 is the web site with the most visitors, and as the ranking number grows the lower you are on the list of the sites based on the number of visitors. So the smaller the Alexa ranking score, the more traffic your web site has (according to Alexa).
So here is the same list of the 29 Irish recruitment agencies and the www.JobsBlog.ie within them so you can use it as a benchmark. There are some results that are just “screaming out” in this Alexa web site traffic ranking list. I’ll let you be the judge of it yourself:
Why are there two web sites that have no data in Alexa? I have absolutely no clue.
Now, if you compare the Alexa ranking above and the two lists we have looked at before: The Google PageRank and SEOmoz MozRank, there are some obvious similarities. It is especially obvious towards the tops of the lists. The same recruitment agency web sites feature the top spots, and there are no “Big Surprises” there. If your site is high in one listing, it is high in the other two as well.
102 people have visited the Recruitment SEO: Google PR yesterday, where I listed the 29 recruitment agency web sites based on their Google PageRank. It even stirred some comments and discussions in social media. Mostly on LinkedIn as it is expected since the recruitment social network LinkedIn is a “natural habitat” for an average recruiter.
Google PR has its quirkiness. It is fantastic and horrible at the same time. It needs to be looked at relative to each web site as opposed to the absolute ranking number. That makes it almost useless to the people outside of the search engine optimisation industry. This is why so many people dismiss Google PageRank. It is not the easiest to “get” actually.
Today we will look at the same group of the 29 recruitment agency web sites and this blog www.JobsBlog.ie and compare them a different by third party ranking mechanism. We will look at the ranking by the SEOmoz: MozRank. Here is what the SEOmoz site says about the MozRank:
What is MozRank?
MozRank represents a link popularity score. It reflects the importance of any given web page on the Internet. Pages earn MozRank by the number and quality of other pages that link to them. The higher the quality of the incoming links, the higher the MozRank.
How is MozRank Scored?
We calculate this score on a logarithmic scale between 1 and 10. Thus, it’s much easier to improve from a MozRank of 3 to 4 than it is to improve from 8 to 9. An “average” MozRank of what most people think of a normal page on the Internet is around 3.
How can MozRank be improved?
A web page’s mozRank can be improved by getting lots of links from semi-popular pages or a few links from very popular pages.
Note that MozRank is all about links. The number of links to your web site and their link quality. It is very safe to assume that a higher MozRank results in the larger amount of the referral traffic – from the web sites linking to your site.
Recruitment Agency | mozRank |
http://www.morganmckinley.ie | 6.22 |
http://www.cpl.ie | 6.17 |
http://www.hays.ie | 6.11 |
http://www.Vantage.ie | 5.84 |
http://www.eolas.ie | 5.62 |
http://www.brightwater.ie | 5.49 |
http://www.hudson.ie | 5.42 |
http://www.gempool.ie | 5.04 |
http://www.jobsblog.ie | 5.01 |
http://www.peoplegroup.ie | 4.95 |
http://www.3qrecruitment.ie | 4.93 |
http://www.hrm.ie | 4.92 |
http://www.frsrecruitment.com | 4.84 |
http://www.placeme.ie | 4.74 |
http://www.harmonics.ie | 4.56 |
http://www.Sigmar.ie | 4.34 |
http://www.rftgroup.ie | 4.33 |
http://www.collinsmcnicholas.ie | 4.29 |
http://www.careerwise.ie | 4.15 |
http://www.icds.ie | 4.09 |
http://www.EdenRecruitment.ie | 4.08 |
http://www.Brompton.ie | 3.9 |
http://www.qedrecruitment.ie | 3.75 |
http://www.Recruiters.ie | 3.69 |
http://www.accountancysolutions.ie | 3.68 |
http://www.recruitmentplus.ie | 3.63 |
http://www.Stelfox.ie | 3.55 |
http://www.MatrixRecruitment.ie | 3.43 |
http://www.enterprisepeople.ie | 2.71 |
http://www.solasconsulting.ie | 2.67 |
Notice the difference and the similarity of the SEOmoz MozRank ranking of the 29 recruitment agencies above and the Google PageRank ranking from the blog post yesterday. How to judge if your MozRank is good compared to the other recruitment agencies? This blog http://www.jobsblog.ie/ has a MozRank of 5.01. The general rule you can adopt is – if your company web site is below a personal blog, you might want to do something about it.
Any surprises in the recruitment agency web sites ranking by SEOmoz MozRank above? Do you find it more or less relevant than the Google PR ranking?
Working on the search engine optimization of the recruitment agency web site, the first thing one should look at is the competition. What other agencies are competing for the same keywords. One could widen the analysis further, and look at what other sites like job boards, recruitment social media sites, employer career pages or blogs are competing for the same keywords. The first task is checking your direct competitors. The quickest way to check ‘Who is Who’ in your industry is to check the Google PageRank (Google PR). There are million other things you should measure, but Google has done its best to measure it all for you, and give you a very simple score. Google PR number. From 0 to 10 (where 10 is the best).
Here is a list of randomly picked largest recruitment agencies in Ireland and their web site Google PR score.
Note I have also put this blog here in the mix. It is a benchmark really more than anything else. The rule of thumb could be here if you are above JobsBlog.ie you are OK. If you are below you should look into it since your SEO is obviously not really done right, hence no job applicants on your company web site.
I got an email from the Dublin Institute of Technology to check their new Careers Site called “JobScene”.
This is the exact text that welcomed me there:
To access jobscene and view our current opportunities you must register first.
I must register to see jobs? I am guessing there is a reason for it? Perhaps it is a closed service just for DIT Students? Well, the second sentence reads:
To register: Enter your name, email address and date of birth. It is not compulsory to enter a student number.
So, I do not have to be a DIT Student to see the jobs? You just need my age? Why?
The fact that one cannot see the jobs without revealing his/her age is something I really do not understand. Not only it might be a slight problem that Google will not reveal it’s age, hence the website SEO is dead before it started, but why do you need my age, and email, name and whatever else you need to reveal the job openings just baffles me. The DIT Careers people obviously know something you and I don’t!
As a job seeker – one would never sign up to it.
There is also a great service for Employers. Here is what the DIT Careers Service site reads:
Employers: To pledge a job click on Hireland.ie.
What is Hireland.ie ? Hireland is an initiative brought to you not by the government or any lobby group, but by ordinary people who realise we all need to do things for ourselves. We need to Kickstart Ireland. So Hireland is asking Irish Businesses to think differently – and to pledge a short or long term job now.
WHAT HAPPENS WITH MY PLEDGE?
Your company will appear on our Pledgers wall and becomes a positive ripple effect for all to see. Your pledge will be counted and become part of Hireland’s Growth index and form part of a powerful voice that Ireland is open for business.
So as an employer I can’t advertise my jobs on the DIT Careers Service web site, but am sent to some other web site? And there I actually cannot advertise jobs but get listed on “Pledgers wall and becomes a positive ripple effect for all to see.”
Eek? I don’t need a ripple effect? I need staff?
Unbelievable? Yes, I agree. But here is a screenshot of the page.
Most recent 99 results returned for keyword: #NRFconf
|
Current (confirmed) #truDublin Track Leaders
#truDublin Summer 2012 takes place on Wednesday 16th May & Thursday 17th May in the Sycamore Club, Temple Bar, Dublin 2, kicking off at 9am each day.
Tickets are priced at €199 for the two days and a limited number of one-day tickets are available for €99.50 each day. Be sure to book your tickets this week as the price for a two-day ticket rises to €249 on Monday 14th.
The National Recruitment Federation (NRF) will hold its Annual Conference 2012 in City West Hotel on Thursday 10th of May. “The Way forward” is the theme for this 2012 Conference.
What is NRF?
The NRF is a voluntary organisation set up to maintain standards in the Recruitment Industry.
Web Site: www.NRF.ie
Twitter: @NRFIreland
Facebook: http://www.facebook.com/#!/nationalrecruitmentfederation
LinkedIn Group with 632 members: http://www.linkedin.com/groups?gid=2285891
NRF Annual Conference 2012 Speakers:
Kevin Green, global conference speaker and CEO of REC UK. Kevin will report on worldwide recruitment trends that may have an impact on Ireland in the coming years.
Brian Mac Neice, an Expert in High Performance will advise attendees on driving improvements in the performance, focus and culture of their businesses.
Frank Durrell from the UK is one of the most talented and experienced digital media trainers in Europe. Frank will outline the latest technology in social media. Senator
Mary Anne O’Brien will impart her experience both as an agency user and as a Senator working with Politicians on legislative issues and laws that affect the recruitment industry.
The Keynote Speaker: Ian Taylor. Ian is the youngest Irish man to climb Mount Everest. Ian will share with the delegates how, with endurance and commitment, he achieved his goal and how the method he used when times got tough can be applied across the corporate world.
Chairing the Conference is Barbara McGrath, NRF committee member.
Contact Jackie Gaughan to book your place: Member Services, NRF, PH: 01-8161712 or Email: Jackie@nrf.ie
If you are still wondering why have you placed the Facebook ‘Like’ button on your home page this will be interesting for you!
If at some stage you got bored checking how many Facebook ‘Likes’ your page got and you have offered an iPhone draw when you reach 10 000 ‘Likes’ this is even more relevant for you.
Remember that job site dressed in the social network that has sent you those nice young people to show their fabulous Recruiter Package? The one that cost more than your total advertising budget? Well, they would like you to place their button on your Home Page. And guess what they do not want to you pay for advertising them on your home page. They want to help you get more followers on their platform. Why? So that they can sell those to you. In a lovely Linkedin Recruiter Package.
Quite a strange sales model from LinkedIn, isn’t it?
Google did something similar some 6 months ago asking all web site owners to put a ‘Google+’ Button. Blogs accepted it because of the simplicity of installation of it. Does it drive any substantial traffic or bring any other benefit? Well no.
Do you think web sites will not get the LinkedIn Follow button?
If you decide to place a LinkedIn Follow button on your page, here are the three nice formats you can choose from:
Will LinkedIn Follow button slow your web site? Yes.
Does the speed of the site affect the site ranking in Google? Yes.
Will you site drop in Google index because you have placed a LinkedIn Follow button. Yes, a bit.
I have to admit the ‘Like’ from Facebook was more original than any of the copycats. They could have really come up with something better in all this time!
The purpose of this highly prestigious awards programme is to celebrate outstanding examples of HR Leadership & Innovation and encourage what HR is continuously adapting to – finding new and innovative ways to respond to commercial pressures.
The awards show how HR has gained credibility as a business partner with a deep understanding of the business context and with a proven commercial and political capability to deliver on corporate objectives. This is evident from the 76 submissions received, from which three themes emerged:
Congratulations to all our finalists.
The Awards Opening Address was given by Michael McDonnell, Managing Director, CIPD Ireland. This was followed by a speech by the Minister for Social Protection Joan Burton. The Minister also presented the Awards of Special Recognition to the Dublin Simon Community and the Irish Naval Service.
Photographs from the event are available on flickr.
A committed and engaged workforce is essential to sustaining superior business performance. Strategically, Allianz views effective reward as one of the many ingredients that make up engagement. Evidence from two consecutive employee surveys shows that engagement levels within Allianz are exceptionally high. However, feedback pointed to an immediate need to renew the existing Performance Management and Reward process.
In early 2011 and following three years of wage restraint, comprehensive and direct dialogue commenced with staff and their union representatives. The agreed outcome is a robust Performance Management process that maximises performance differentiation, optimises the available spend on pay through fixed and variable reward, and benchmarks pay bands on an annual basis. The new process ensures a sustainable and cost efficient solution for the current economic climate and the inevitable upturn
Facing an enormous downturn in the economy, the HR team partnered with the business to enable them to have a clear understanding of their business models and of the financial, people, customer and client challenges. An HR Business Performance team worked with the management in the most challenged areas to develop an action plan for sustainability. The HR team were instrumental in driving change into the business to deliver a commercially flexible workforce. Leadership development and coaching became an integral part of this initiative. As a result, additional levels of support were provided to clients to support ARAMARK with business retention.
EMC is a global leader in enabling businesses and service providers to transform their operations and deliver IT as a service. Through innovative products and services, EMC accelerates the journey to cloud computing, helping IT departments to store, manage, protect, and analyze their most valuable asset-information-in a more agile, trusted, and cost-efficient way. As part of its talent management strategy EMC, partnered with Cork Institute of Technology to develop Ireland’s first undergraduate Degree and Masters Program in Cloud Computing. EMC also designed and developed a Sales Talent Academy to develop graduates through a five month training program to move into sales roles, based both in country and in Ireland COE. These joint initiatives ensure a talent pool is ready to meet the business demands of EMC and provides lifetime learning for employees who are looking to progress their careers within EMC.
This is an initiative that fundamentally changed the way Four Seasons HR manages it labour resources. It involved the creation of a labour tracking ‘job bank’ that allows departmental managers to post and match their weekly resource needs with employees available from other departments. The idea originated amongst employees with previously defined roles who agreed to multi-skill training with more general titles and to become a more flexible workforce; moving between departments as opposed to having no work available. This simple philosophy of having ‘labour in the right place at the right time’ has resulted in labour efficiencies across the hotel and this innovative Irish model has been adopted by the European Group.
HP embarked on an ambitious Employee Engagement initiative to build an environment where the employees re-engaged with the business challenges, are motivated to succeed and are proud to work for HP. At the heart of this HR driven initiative is the ‘5 My’s of Engagement’; My Job, My Career, My Recognition, My Opinion and My Community, each contributing to greater organisation flexibility in adapting to present economic conditions. In essence the model is an enabler for employee motivation, business change management and uniquely, repositioning of the engagement dynamic. HP recognises Ireland as a core site for HP worldwide and this initiative has delivered tangible business improvements for Ireland’s competitiveness, on a global stage.
Intel’s HR Mobility Organisation undertook the (two-way) movement of 700 employees and their families from Ireland to facilitate assignments in the US, China and Israel. At the same time, supporting inbound assignments for 90 employees from China and U.S. sites, together with 112 new hires at the Co Kildare (Leixlip) plant. A mammoth HR logistical undertaking, the initiative also included designing a visa program approved by the US state department which would facilitate permits for training, work, & new hires to Intel. These assignments provided expert temporary support to the global factory network while also enabling our employees increase their knowledge and exposure to the latest technologies in the industry.
MCS Kenny’s international success is founded on ensuring the correct engineering profile to best manage their ever changing business operations. Recognising Ireland’s limitations in training for the oil and gas industry, MCSK made a strategic decision to invest in establishing a comprehensive Performance and Development Framework that focused on an accelerated people development strategy with clear progression guidelines matched to appropriate levels of competence and responsibility. MCSK ensures that the framework supports the growth of potential high revenue business lines.
The thesis of this HR initiative is that Version 1 is a People Business (100% of revenue and 83% of cost comes from its people). It is not surprising therefore that Staff Engagement is foremost in the corporate strategy on a par with Profitability and Customers. The engagement strategy built on a strong consultative process encompasses a range of 50 large and small initiatives introduced over a 3 year period and measured at the end of each quarter; providing a real time picture of their impact. The programme was built on a quarterly rhythm which created a culture of execution and discipline. The result was a 25% uplift in individual performance across the company, which consequently translated into excellent results in Customer Satisfaction and Profitability targets.
HR led initiatives, in partnership with the Site Leadership Team that developed/strengthened forums for employee involvement, which resulted in the creation of an enhanced employee engagement culture. Close links were established between the HR functions from the merging organisations and inclusive interactions with the Employee Consultative Body, Eliance, were fostered. These new forums facilitated employee engagement, improved communications and improved trust at a time of significant change. This resulted in a successful consultation and transition process including managing difficult issues such as pension changes. The Eliance team has remained in place and remains a key consultative forum with the Site Manager and Head of HR. This engagement model facilitated a very successful company merger, valued in the region of $1billion and the creation of a new company, Alkermes plc, headquartered in Ireland.
At the heart of this initiative is the HR team’s expert use of the company’s Continuous Improvement Methodology (DMAIC) to drive key business initiatives delivering cost, service and quality improvements. By using business language and problem solving methodologies the team is embedding a strong continuous improvement culture. This partnership approach has created a strong alignment between HR and their business customers. The HR team is delivering results which are recognised by their internal customers and the company.
Diageo Ireland has a strong belief that the strength of our leadership is a key competitive advantage. This innovation involved HR partnering with the senior leadership team to help them share the latest leadership tools and thinking from their own executive development programme. There were 3 keys to this; leaders bringing the tools to life by sharing their own journey; developing Breakthrough Performance Coaching skills to address real business challenges; achieving deeper self insight through coaching to explore purpose and possibility. This has resulted in a stronger management community, with a clear connectivity and commitment to the business agenda that continues to deliver strong business results.
Established in 1979, The Dualway Group has grown from a one-man operation to employing between 70 and 100 employees depending on seasonal needs. In 2008, a newly appointed HR Manager along with the senior management team embarked on a review of the company resulting in a transformation of its organisational design and delivery capability. Changes embraced accountability through enhanced talent and performance management and where employees are empowered to drive the business forward. The Dualway Group has met its profit targets year on year despite the recession and the declining overseas numbers. An impressive performance recognised through Awards – Coach Operator of the Year 2011 and City Sightseeing Worldwide Tour Operator 2011 in competition with more than 90 other operators throughout Europe.
DAA’s vision is to deliver ‘a Twenty First Century travel experience to the best international standard’. To make this vision a reality required transformation both in terms of physical infrastructure (Terminal 2) and in terms of the DAA business model.
Fáilte Ireland continues to take a more ‘hands on’ approach by delivering a range of tailored practical supports to more than 1,500 tourism businesses and to help them to grow and prosper. To do this, a new framework centred on local “Key Account Managers” was introduced. These Account Managers would support local businesses and assist them to contribute economically as well as generate employment within the local region. With a greater emphasis on high performance targets and a greater focus on what success means to its clients, the challenge for Fáilte Ireland’s HR Department was to ensure these managers were appropriately skilled and mentored to meet the objectives of the new way of working.
The KPMG Business School is best described as a key enabler of the firm’s High Performance Culture strategy and supports KPMG’s ambition to be the best. The school’s emphasis is on ensuring that people can access, through a blend of enhanced classroom and on-line mechanisms, the skill and knowledge development to meet the new performance requirements required by the firm. This initiative has enabled staff to raise the bar by improving individual and collective performance and in the process has impacted positively on employee engagement.
In order to deliver on their company vision to make the world run better, SAP who is the market leader in enterprise application software, recognises that they need the best people with the right skills who are motivated to deliver sustainable and profitably growth. As a result they introduced a People Agenda, which is jointly owned by the Executive Board and focuses on five Game Changing moves in the areas of: Leadership, Performance & Reward Management, People Development, Talent and Organisation Design. The success of their People Agenda has then been measured and validated through their recent Employee Survey with their biggest success being a significant increase in Employee Engagement.
The not for profit sector plays a significant role in our social and economic life. As well as delivering essential services it generates considerable employment and revenue for the state. Dublin Simon Community epitomises all that is good in this voluntary sector. It is run by a team of enormously dedicated, compassionate and enthusiastic employees and volunteers.
From small beginnings over 40 years ago, when a group of Trinity and UCD students provided soup and sandwiches to people who were sleeping rough, the organisation has grown to supply an extensive and sophisticated range of services throughout the stages of homelessness. These include emergency support for rough sleepers, medically assisted treatments, the development of individual care plans and every kind of support service reflecting the contemporary needs of people who are homeless. And, Dublin Simon still provides the soup and sandwiches run 365 days of the year.
Every day brings new challenges for the people in Dublin Simon and the management team knows the value of keeping staff and volunteers motivated in such a demanding and sensitive environment. Under the direction of HR, they set up a Well Being Week of talks, therapies and fun activities for their team aimed at ensuring that Dublin Simon continues to support those who need their services for the next 50 years. The Well Being Week is expected to be a regular feature in their future HR strategies.
Put simply, this is an outstanding organisation with the simple vision of providing a place that individuals’ can call home. It is our privilege to present the first of our two CIPD Awards of Special Recognition to Dublin Simon Community.
The Irish Naval Service vision for 2016 is to be ‘The Smartest, Most Innovative and Responsive Naval Service in the World’ and they are achieving this by building the service as a learning organisation.
In aspiring to be the best, The Naval Service believes that the opportunity for members to gain what here-to-fore would be seen as civilian qualifications, is no longer desirable but essential.
In a recent HR initiative, The Naval Service developed bespoke Certificate and Degree Courses in Leadership, Management and Naval Studies, approved by Cork Institute of Technology. These courses allow NCOs to achieve a qualification for their core and often undervalued skills, knowledge and competencies. The take-up for the courses has been so successful that the template of attaining accreditations for Defence Forces’ courses within the national qualification framework, has been adopted by the Army and Air Corps.
Here tonight, we are acknowledging the vision of the Irish Naval Service in promoting a lifetime learning culture within the Defence Forces with the CIPD Award of Special Recognition for the leadership, vision and professional capability of their personnel.
Galway Hospice is the first hospice in Europe (2010) to receive the CHKS International Quality Improvement Award for its embedded approach to quality patient-centred care, continuous staff development, and significant enhancements in staff welfare and morale. It is also the first Hospice in Ireland to achieve CHKS Accreditation and ISO 9001:2008 Quality Certification. These Awards are the culmination of an integrated staff development strategy – educating and supporting staff, nurturing and rewarding talent, encouraging and acknowledging new initiatives, communicating openly and honestly, working seamlessly as a team to achieve the corporate goal of delivering top quality patient care, validated by external review.
This is an example of a family-owned grocery retailer operating under the SuperValu franchise with 11 stores throughout the North West who set out to drive sales growth, reduce costs and to prove to their customers that they are ‘Different & Better’. They achieved this not only with formal development programmes and an emphasis on communications and participation in overall business goals, but also with ‘thinking outside the box’ Employee Engagement activities that engaged their over 500 employees, customers and communities with the hallmarks of enthusiasm and fun. The outcomes included impressive sales growth well ahead of National trends, substantial fundraising for Charities, National Retailer Awards and a truly committed and engaged workforce.
Statistically, less than 10% of recruiters write a blog. Less than 5% wrote more than 100 blog posts. That is one in twenty! There is a number of interesting theories why recruiters are rarely bloggers. My own opinion is that by nature of the recruitment as a business it is really about communication and social interaction. I mean recruiters are natural networkers. This is a core skill a recruiter is effectively selling in conjunction with the sales skills. Guess what, bloggers are more often than not, not so good networkers. To write a blog post you need to sit and think and write. Not really a social activity, is it? To write 100 blog posts, quite a lot of this sitting and thinking and typing is involved. And quite often a blogger needs to write a lot to perfect his technique, understand his skills and his audience before the blog gets any decent traction. And then, and only then it all changes, from the solitude to online social networking on steroids! A good niche blogger is more known and has a far greater influence than the editor of the industry magazine. It is to do with the payroll, with the freedom, with the social aspect of the blog as a publication.
The best recruitment bloggers I have seen have turned their career path completely. They blog. They teach. They train. They do not recruit any more. My best guess is that they have been in the wrong job in the first place.
I have spent my past 5 years preaching blogging to recruiters. I can tell you one thing: It was a tough 5 years! From the largest recruitment agencies to the start-ups I always had the same issue. They will be very excited about starting blogging after the training. But most of the recruiters will just get to that stage, being excited about it. But never post a single blog post. Well, one can only bring the horse to the water.
A few clients in the last 5 years have made some extraordinary successes. The one just got published yesterday: A blog post is worth €20,000 by the great Peter Cosgrove. Reading it, just makes me feel good since my last 5 years didn’t go to waste. It’s really fulfilling to see your clients doing things you thought them, and doing them right.
I often get asked about the effectiveness of the video used for recruitment in Ireland. I always struggle how to explain that it so far never worked for a single recruiter in Ireland. The reason is that it does work really well for some recruiters internationally. I was never really able to define why does the video not fork here. I looked at about a hundred different video campaigns for jobs already. Neither really looked impressive. The visitor’s number as well don’t show impressive numbers. The average is about 3 views a day. There are just a few samples of the top of the YouTube search for the ‘Jobs in Ireland’.
Are you looking for work ? Well then , Don’t come to Ireland !!!
there’s NO work In Ireland !
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