Categories
Blogs Recruitment Recruitment Agency Search Engine SEO SERP

Recruitment SEO: Googoe Index Saturaton

Imagine the following scenario:

First in Google for your keyword!
Your web site has one page, and the site is with that page linked first for your main keyword. One would say this is the search engine optimisation done very well. The site is first for its keyword. What else can one ask for?

First in Google for all your keywords!
When will realise there are multiple keywords your site need to be first for in Google searches. One page will not make it easier. You will create one page for each keyword. It usually starts with the page for ‘Clients’ and ‘Job Seekers’. You will optimise each of those pages to get on top of Google searches for your search keyword of the search phrase. Most recruitment agencies would naturally want to be ranked on top for the phrase “Recruitment Agency” – to attract Clients. Then there are similar keywords targeted to Job Seekers like “Jobs in IT”, or whatever your agency specialises in. If you get first for those search keywords – have you done your SEO good? Of course, you are first in Google for all your main keywords.

Highly ranked in Google for every single one of your jobs, pages and blog posts (and having tons of them!)
In this scenario, you are not really first for search phrases like the usual hot one “Recruitment Agency”. Instead, all your jobs are on top or close to the top for ANY relevant keyword to that job. You cannot really define what keywords you are highly ranked for since it depends on what jobs you have advertised on your site at that time.

If you don’t have jobs in a particular industry, or for some reason, they don’t rank as well as your competition, you write blogs about those industries. In essence, what you are doing is you are creating more content and publishing it on more pages on your web site. Those new pages then start ranking for the keywords you are writing about. What you are doing is you are saturation Google index and the Google search results pages with your entries. This enables you to capture traffic for any search phrase you are interested in. Your web site becomes an inbound marketing platform that is quite simple to use. Need some Java developers? Just write about the Java development on your site. Get that content in Google index, and anyone searching for Java Development will see your site listed in the Google search results. If you write interesting articles and they are nicely presented in the search results – anyone looking for a Java development will come to your site!

This is what I call Google Saturation. It is a process of submitting the content on your web site to Google, for various search phrases you are interested in. Notice the difference between the top two scenarios. We don’t have the ”Main Keyword(s)” we want to rank for on top of the search engines.

The table below shows the Google Saturation of 29 recruitment agency web sites and www.JobsBlog.ie as a marker. The number next to each web site shows the total number of pages Google has from each web site.

Note that this table is the first on in this Recruitment SEO series that show really drastic differences between the 29 randomly chosen recruitment agency web sites.

URL Google Index
http://www.cpl.ie  496000
http://www.morganmckinley.ie  291000
http://www.hays.ie  184000
http://www.eolas.ie  10700
http://www.collinsmcnicholas.ie  7580
http://www.icds.ie  6980
http://www.brightwater.ie  5680
http://www.peoplegroup.ie  5490
http://www.rftgroup.ie  4810
http://www.Vantage.ie  4660
http://www.jobsblog.ie  4430
http://www.frsrecruitment.com  2390
http://www.hrm.ie  783
http://www.qedrecruitment.ie  610
http://www.careerwise.ie  602
http://www.Stelfox.ie  601
http://www.recruitmentplus.ie  533
http://www.3qrecruitment.ie  528
http://www.EdenRecruitment.ie  471
http://www.accountancysolutions.ie  446
http://www.MatrixRecruitment.ie  302
http://www.gempool.ie  190
http://www.Recruiters.ie  189
http://www.placeme.ie  145
http://www.hudson.ie  138
http://www.harmonics.ie  100
http://www.Brompton.ie  62
http://www.enterprisepeople.ie  37
http://www.solasconsulting.ie  5
http://www.Sigmar.ie  n/f

By looking at your web site visitors logs in a program like Google Analytics you will notice that even linked first for your most important keyword it still delivers traffic that is a very small percentage of your total visitor’s traffic from Google for all the other keywords combined. If you have a high Google Saturation – meaning hundreds of thousands of pages featured in the Google search results, the traffic for your main 10 most important keywords brings less than 1% of your total traffic! And as such, the ranking for one individual keyword becomes irrelevant to the overall traffic of the whole site. If you want to make a success in capturing the largest possible amount of free traffic, this is definitely the route to go. Think big! THINK BIG!

Google Saturation is one of the key factors of SEO. It is also the most often ignored one.

Categories
Blogs

#NRFConf

Most recent 99 results returned for keyword: #NRFconf

heskethmj

heskethmj : RT @RECPress: 3. Our very own @kevingreenrec spoke at the #NRFconf on Thursday. A summary of his talk in his own words: http://t.co/vbko9NK4

14 minutes ago – Via webView

JobsBoardie

JobsBoardie : .@RECPress The blog post doesn’t do the justice of the presentation from @kevingreenrec http://t.co/wP4DaYej #NRFconf

1 hour ago – Via TweetDeckView

Gary_REC

Gary_REC : RT @RECPress: 3. Our very own @kevingreenrec spoke at the #NRFconf on Thursday. A summary of his talk in his own words: http://t.co/vbko9NK4

1 hour ago – Via webView

RECPress

RECPress : 3. Our very own @kevingreenrec spoke at the #NRFconf on Thursday. A summary of his talk in his own words: http://t.co/vbko9NK4

1 hour ago – Via webView

IrishRecruiter

IrishRecruiter : NRF Annual Recruitment Conference 2012 – Photos http://t.co/0mYZPhDl #nrfConf

1 hour ago – Via Tweet ButtonView

ChrisOgboke

ChrisOgboke : Vision, Motivation & Endurance: “Today’s actions define tomorrow’s successes.” #NRFconf http://t.co/NOaUyUzG

8 hours ago – Via webView

brianmac16

brianmac16 : @kevingreenrec good to meet you and glad you enjoyed my presentation. Look forward to catching up again in the future. #NRFconf

19 hours ago – Via webView

dmac120

dmac120 : Great day at the #nrfconf , back in the real capital now. #wrecked

20 hours ago – Via Twitter for iPhoneView

cdonnery

cdonnery : RT @kevingreenrec: Doing a panel session on AWR later at #NRFconf my message is we can deal with this and it won’t destroy the temp Market

20 hours ago – Via Twitter for iPadView

JustaXDEbnQ

JustaXDEbnQ : Just come in and see what I do :) http://t.co/0R38PJPJ Feliz Jueves #NRFconf

22 hours ago – Via webView

GlennisckIpDb

GlennisckIpDb : You can watch me here :) http://t.co/ua2zlv97 #NRFconf

22 hours ago – Via webView

RosieADcFmm

RosieADcFmm : Hey! it’s awesome! http://t.co/gRqJfusw Mother’s Day #NRFconf

22 hours ago – Via webView

louisetriance

louisetriance : Catching up on the twitter feed from the #NRFconf – looks v interesting. Shame I’m not there.

23 hours ago – Via TweetDeckView

EvonRbmRwD

EvonRbmRwD : I;m new here. How it use ? http://t.co/M9NjChll #NRFconf

23 hours ago – Via webView

ThomasAtkinson

ThomasAtkinson : RT @kevingreenrec: Doing a panel session on AWR later at #NRFconf my message is we can deal with this and it won’t destroy the temp Market

23 hours ago – Via HootSuiteView

Taylor_DjSwitch

Taylor_DjSwitch : RT @kingmuff: @Taylor_DjSwitch #NRFconf thanks for the inspiration Ian Taylor who successfully climbed Mt Everest. http://t.co/AzbimE8M

23 hours ago – Via webView

laura_wiltshier

laura_wiltshier : @VGowen Vanessa what’s it like ? wish I was there #NRFconf

23 hours ago – Via webView

kingmuff

kingmuff : @Taylor_DjSwitch #NRFconf thanks for the inspiration Ian Taylor who successfully climbed Mt Everest. http://t.co/AzbimE8M

23 hours ago – Via webView

Aifric_josie

Aifric_josie : #NRFconf trending on twitter go Ger x

23 hours ago – Via Twitter for iPhoneView

kevingreenrec

kevingreenrec : RT @JobsBoardie: Not only that the NRF Conference was great today, but we got it out on twitter! Even spammers joined in > #NRFconf

23 hours ago – Via TweetDeckView

VGowen

VGowen : Good talk by Frank Collins on the realities of the AWD for agencies #NRFconf

23 hours ago – Via webView

JobsBoardie

JobsBoardie : Not only that the NRF Conference was great today, but we got it out on twitter! Even spammers joined in > #NRFconf

1 day ago – Via TweetDeckView

Deborah_OLeary

Deborah_OLeary : @Everestclimber great talk Ian – scary photos though – put chills down my spine! #NRFconf

1 day ago – Via Twitter for BlackBerry®View

IrishRecruiter

IrishRecruiter : I took two for @gbspringfield and @kevingreenrec! :) RT @JenKen74: @IrishRecruiter ah yes but @frankdurrell stole me one!! #NRFconf

1 day ago – Via TweetDeckView

Deborah_OLeary

Deborah_OLeary : Great day at #NRFconf – well done to @NRFIreland– really interesting talks. Now back to normality….

1 day ago – Via Twitter for BlackBerry®View

socialtalent

socialtalent : RT @itimestraining: Come to our Facebook & Twitter for Business 1 day Masterclass on 26 June with Krishna De of BizGrowth News #NRFconf

1 day ago – Via TweetChatView

socialtalent

socialtalent : C U there in September! RT @LanderAssoc: #NRFconf Singapore is our Mt Everest and we have the team to do it. See you at the summit! #NRFconf

1 day ago – Via TweetChatView

socialtalent

socialtalent : RT @kevingreenrec: #NRFconf my blog from todays session at the Irish recruitment conference. http://t.co/z0i1f5uU #NRFconf

1 day ago – Via TweetChatView

socialtalent http://p.twimg.com/AsimugzCIAA1Lgi.png
socialtalent : Well done @NRFIreland the #NRFconf hash tag is trending in Ireland! Whoohoo! (photo attached) http://t.co/PhKZ7nVL

1 day ago – Via webView

CrossellIreland

CrossellIreland : Really enjoyed Senator Mary Ann O’Brien’s talk at NRF conference today. Learned alot about her as a business woman. #NRFconf #recruitment

1 day ago – Via webView

GabyHeyREC

GabyHeyREC : RT @socialtalent: Final advice from @kevingreenrec : Agencies: Be ahead of your clients on #socialmedia > Hear, hear! #NRFconf

1 day ago – Via TweetChatView

tashamills1986

tashamills1986 : RT @socialtalent: “Social media is not just a job board, its a way of building relationships!” @kevingreenrec #NRFconf

1 day ago – Via TweetChatView

Matrixrecruit

Matrixrecruit : RT: @JoanneFoley82
Very inspiring and motivational speakers at NRF Conference in City West today! #nrfconf

1 day ago – Via webView

Matrixrecruit

Matrixrecruit : @JoanneFoley82 Why do bad singers audition for X-Factor? Underperformers have deluded sense of performance. Honest feedback crucial!#nrfconf

1 day ago – Via webView

kevingreenrec

kevingreenrec : #NRFconf my blog from today’s session at the Irish recruitment conference. http://t.co/nR9W6iMd

1 day ago – Via Twitter for iPadView

JenKen74

JenKen74 : Good work! Thank you #NRFconf

1 day ago – Via Twitter for iPadView

FreeUlsterman

FreeUlsterman : RT @roqireland: ACHTUNG!! DANGER! AUSTERITY TREATY: http://t.co/JOjIG7hl #VOTENO #euref #EU #Ireland #NRFconf #iiaconf2012 Aviva Olympic Irish Times Greece

1 day ago – Via Tweet ButtonView

LanderAssoc

LanderAssoc : RT @JenKen74: @everestclimber the peak of Everest most important….Nah, ticking the T-shirt!!! #NRFconf

1 day ago – Via Twitter for iPadView

dubhlinnhouse

dubhlinnhouse : The man who climbed everest is the vision behind the new lahinch seaworld and randaddys #nrfconf

1 day ago – Via Twitter for AndroidView

JenKen74

JenKen74 : @everestclimber the peak of Everest most important….Nah, ticking the T-shirt!!! #NRFconf

1 day ago – Via Twitter for iPadView

SaboridoAndres

SaboridoAndres : RT @Wayra: RT @TrendsDublin: #wayra, #nrfconf & ‘lamb’ are now trending in #Dublin http://t.co/XHdcE7q1 > Great! Congrats @WayraIRL

1 day ago – Via Tweetbot for iOSView

frankdurrell

frankdurrell : Success is measured when you look back and evaluate what you’ve achieved. In the moment, you are in a heightened state of focus #NRFconf

1 day ago – Via Twitter for iPadView

AnianaT

AnianaT : RT @socialtalent: “Social media is not just a job board, its a way of building relationships!” @kevingreenrec #NRFconf

1 day ago – Via TweetChatView

Wayra

Wayra : RT @TrendsDublin: #wayra, #nrfconf & ‘lamb’ are now trending in #Dublin http://t.co/XHdcE7q1 > Great! Congrats @WayraIRL

1 day ago – Via Tweetbot for iOSView

TrendsDublin

TrendsDublin : #wayra, #nrfconf & ‘lamb’ are now trending in #Dublin http://t.co/BXAh9WaD

1 day ago – Via Trendsmap AlertingView

JenKen74

JenKen74 : “@frankdurrell: Motivation and terror all mixing together #NRFconf”so true!,

1 day ago – Via Twitter for iPadView

frankdurrell

frankdurrell : Motivation and terror all mixing together #NRFconf

1 day ago – Via Twitter for iPadView

Deborah_OLeary

Deborah_OLeary : Climbing Everest sounds horrific to me but lots of lessons in endurance we can apply to business to ensure improved performance! #NRFconf

1 day ago – Via Twitter for BlackBerry®View

LanderAssoc

LanderAssoc : #NRFconf Singapore is our Mt Everest and we have the team to do it. See you at the summit!

1 day ago – Via Twitter for iPhoneView

LanderAssoc http://p.twimg.com/AsiGY3JCQAAJX0y.jpg
LanderAssoc : #NRFconf thanks for the inspiration Ian Taylor who successfully climbed Mt Everest. http://t.co/uL7daBXE

1 day ago – Via Twitter for iPhoneView

JenKen74

JenKen74 : @Everestclimber fantastic to hear, standing on top of the world literally #NRFconf

1 day ago – Via Twitter for iPhoneView

itimestraining

itimestraining : RT @Deborah_OLeary: Have passion and vision and you can achieve what you want – Ian Taylor at the #NRFconf (with scary footage of climbing Everest!)

1 day ago – Via Twitter for BlackBerry®View

roqireland

roqireland : ACHTUNG!! DANGER! AUSTERITY TREATY: http://t.co/JOjIG7hl #VOTENO #euref #EU #Ireland #NRFconf #iiaconf2012 Aviva Olympic Irish Times Greece

1 day ago – Via Tweet ButtonView

JenKen74

JenKen74 : @maobrien inspiring stuff and thank you for the chocolates! #NRFconf

1 day ago – Via Twitter for iPhoneView

ManpowerIreland

ManpowerIreland : RT @Deborah_OLeary: Have passion and vision and you can achieve what you want – Ian Taylor at the #NRFconf (with scary footage of climbing Everest!)

1 day ago – Via Twitter for BlackBerry®View

extrastaff

extrastaff : RT @kevingreenrec: Doing a panel session on AWR later at #NRFconf my message is we can deal with this and it won’t destroy the temp Market

1 day ago – Via Twitter for iPadView

DoctorsRecruit http://p.twimg.com/Ash6q6ECIAElHVv.jpg
DoctorsRecruit : RT @IrishRecruiter: #NRFConf Frank Collins: “Agency Worker Directive” will be the law this month http://t.co/bpD950MZ

1 day ago – Via Twitter for AndroidView

IrishRecruiter

IrishRecruiter : RT @kevingreenrec: #NRFconf how many Irish recruiters are going to come across the sea for #ciett2012 one world, one industry,one event see u there

1 day ago – Via Twitter for iPadView

IrishRecruiter

IrishRecruiter : @JenKen74 And I am closest to the Lilly’s chocks! #nrfconf

1 day ago – Via Twitter for AndroidView

Deborah_OLeary

Deborah_OLeary : Have passion and vision and you can achieve what you want – Ian Taylor at the #NRFconf (with scary footage of climbing Everest!)

1 day ago – Via Twitter for BlackBerry®View

CalibreSimon

CalibreSimon : @dcsupersales @kevingreenrec Great to hear; #NRFconf et al are key for raising std’s, industry profile & professionalism

1 day ago – Via HootSuiteView

itimestraining

itimestraining : @lilyobriens impressive and inspiring stuff from Mary Anne O’Brien €36million raised for Jack&Jill since 2008 shes one busy lady! #NRFconf

1 day ago – Via Twitter for AndroidView

IRCrecruitment

IRCrecruitment : Social media is a recurring theme, apparently 11% of population in Ireland are now on twitter #nrfconf

1 day ago – Via Twitter for iPhoneView

IRCrecruitment

IRCrecruitment : Other updates AWD bill being passed is imminent #nrfconf

1 day ago – Via Twitter for iPhoneView

frankdurrell

frankdurrell : Amazing chocolates. Thanks Mary Anne! #NRFconf

1 day ago – Via Twitter for iPadView

dubhlinnhouse

dubhlinnhouse : Senator Mary Anne OBrien very engaging motivational speaker AND she makes gorgeous chocolates..#nrfconf

1 day ago – Via Twitter for AndroidView

jojomccann http://p.twimg.com/Ash-aMyCEAAWvPf.jpg
jojomccann : RT @LanderAssoc: #NRFconf Senator Mary Ann O’Brian offers us sticky toffee pudding chocs to be a great audience! http://t.co/4qHGmXZQ

1 day ago – Via Twitter for iPhoneView

JenKen74

JenKen74 : @james147 and feed them chocolate!! #NRFconf

1 day ago – Via Twitter for iPadView

LanderAssoc http://p.twimg.com/Ash_qBJCEAAyLZc.jpg
LanderAssoc : #NRFconf Very engaging entrepreneur w grt anecdotes + examples of what makes rect co a success for her, as an employer http://t.co/dUQTplOo

1 day ago – Via Twitter for iPhoneView

IRCrecruitment

IRCrecruitment : Agency temps apparently key to Lily O’Briens business #nrfconf

1 day ago – Via Twitter for iPhoneView

BevGilder http://p.twimg.com/Ash-aMyCEAAWvPf.jpg
BevGilder : RT @LanderAssoc: #NRFconf Senator Mary Ann O’Brian offers us sticky toffee pudding chocs to be a great audience! http://t.co/4qHGmXZQ

1 day ago – Via Twitter for iPhoneView

james147

james147 : #nrfconf get in the heart and the head of your customers says MaryAnn O Brien

1 day ago – Via Twitter for iPadView

TrendsIreland

TrendsIreland : #nrfconf is now trending in Ireland http://t.co/n67SAVsC

1 day ago – Via Trendsmap AlertingView

kevingreenrec

kevingreenrec : #NRFconf how many Irish recruiters are going to come across the sea for #ciett2012 one world, one industry,one event see u there

1 day ago – Via Twitter for iPadView

LanderAssoc http://p.twimg.com/Ash-aMyCEAAWvPf.jpg
LanderAssoc : #NRFconf Senator Mary Ann O’Brian offers us sticky toffee pudding chocs to be a great audience! http://t.co/4qHGmXZQ

1 day ago – Via Twitter for iPhoneView

KellyServicesIE

KellyServicesIE : @kevingreenrec little bit less admin here without the 12 week derogation period hopefully though :-) #NRFconf

1 day ago – Via Twitter for iPhoneView

kevingreenrec

kevingreenrec : @brianmac16 great presentation on how to improve business performance. Some really good examples of how to do it. #NRFconf

1 day ago – Via Twitter for iPadView

Aimee1708 http://p.twimg.com/Ash9uHfCQAAxuG2.jpg
Aimee1708 : #NRFconf Mary Ann O’Brien talking about her chocolates. Hoping for some freebies http://t.co/2XiLiVkq

1 day ago – Via Twitter for iPhoneView

itimestraining

itimestraining : Senator Mary Anne O’Brien chairperson of Lily O’Briens Irish Chocolates has one for everyone in the audience ! #NRFconf

1 day ago – Via Twitter for AndroidView

kevingreenrec

kevingreenrec : RT @IrishRecruiter: @kevingreenrec Great presentation on #nrfconf Kevin! Liked the “2 Speed Labour Market”! #hr

1 day ago – Via Twitter for AndroidView

dubhlinnhouse

dubhlinnhouse : Looking forward to nrf fact sheet on AWD #nrfconf

1 day ago – Via Twitter for AndroidView

kevingreenrec

kevingreenrec : @KellyServicesIE sounds like what we have had in place for the last 6 months in the UK is very similar to your act #NRFconf

1 day ago – Via Twitter for iPadView

dubhlinnhouse

dubhlinnhouse : Agency workers can use the canteen! Companies dont have to discriminate against agency workers anymore – Frank Collins #nrfconf

1 day ago – Via Twitter for AndroidView

IrishRecruiter

IrishRecruiter : Do you know this is the first NRF conf where the hashtag is used? :) #nrfconf #IrishRecruiters

1 day ago – Via Twitter for AndroidView

IrishRecruiter

IrishRecruiter : @kevingreenrec Great presentation on #nrfconf Kevin! Liked the “2 Speed Labour Market”! #hr

1 day ago – Via Twitter for AndroidView

Deborah_OLeary

Deborah_OLeary : Great to see #NRFconf trending-lots of interesting topics being discussed today-including AWD update by Frank Collins which is v helpful.

1 day ago – Via Twitter for BlackBerry®View

RosettaBroy

RosettaBroy : RT @itimestraining: Come to our Facebook & Twitter for Business 1 day Masterclass on 26 June with Krishna De of BizGrowth News #NRFconf

1 day ago – Via Twitter for AndroidView

IrishRecruiter

IrishRecruiter : RT @brightwater98: 20% increase in permanent positions filled http://t.co/y9cYIg28 #NRFconf #Jobs

1 day ago – Via webView

jojomccann

jojomccann : EU directive update at #nrfconf

1 day ago – Via Twitter for iPhoneView

IrishRecruiter http://p.twimg.com/Ash6q6ECIAElHVv.jpg
IrishRecruiter : #NRFConf Frank Collins: “Agency Worker Directive” will be the law this month http://t.co/bpD950MZ

1 day ago – Via Twitter for AndroidView

brianmac16

brianmac16 : Enjoyed speaking at the NRF Conference this morning #nrfconf

1 day ago – Via Twitter for iPhoneView

JenKen74

JenKen74 : RT @KellyServicesIE: AWD passed in the dail and now with president. Will be signed in about 7 days. #nrfconf

1 day ago – Via Twitter for iPhoneView

brianmac16

brianmac16 : RT @JenKen74: Under performers not given the right feedback creates a false performance and no improvement #NRFconf

1 day ago – Via Twitter for iPhoneView

brianmac16 http://p.twimg.com/AshtqLdCAAAq1SL.jpg
brianmac16 : RT @LanderAssoc: #NRFconf Brian MacNiece presents steps to leading successfully performing teams – excellent stuff using new research http://t.co/KPNC7OUW

1 day ago – Via Twitter for iPhoneView

dubhlinnhouse

dubhlinnhouse : RT @kevingreenrec: Doing a panel session on AWR later at #NRFconf my message is we can deal with this and it won’t destroy the temp Market

1 day ago – Via Twitter for iPadView

brightwater98

brightwater98 : Interesting presentation from Frank Collins on AWD update #NRFconf

1 day ago – Via Twitter for iPhoneView

dubhlinnhouse

dubhlinnhouse : At #nrfconf in citywest. Very interesting recruit insights esp in social media..

1 day ago – Via Twitter for AndroidView

Categories
Blogs LinkedIN Recruitment Recruitment Agency Search Engine SEO Social Networks Social Recruitment

LinkedIn: Follow a company button

If you are still wondering why have you placed the Facebook ‘Like’ button on your home page this will be interesting for you!

If at some stage you got bored checking how many Facebook ‘Likes’ your page got and you have offered an iPhone draw when you reach 10 000 ‘Likes’ this is even more relevant for you.

Remember that job site dressed in the social network that has sent you those nice young people to show their fabulous Recruiter Package? The one that cost more than your total advertising budget? Well, they would like you to place their button on your Home Page. And guess what they do not want to you pay for advertising them on your home page. They want to help you get more followers on their platform. Why? So that they can sell those to you. In a lovely Linkedin Recruiter Package.

LinkedIn Follow Button

Quite a strange sales model from LinkedIn, isn’t it?

Google did something similar some 6 months ago asking all web site owners to put a ‘Google+’ Button. Blogs accepted it because of the simplicity of installation of it. Does it drive any substantial traffic or bring any other benefit? Well no.

Do you think web sites will not get the LinkedIn Follow button?

If you decide to place a LinkedIn Follow button on your page, here are the three nice formats you can choose from:

Will LinkedIn Follow button slow your web site? Yes.
Does the speed of the site affect the site ranking in Google? Yes.
Will you site drop in Google index because you have placed a LinkedIn Follow button. Yes, a bit.

I have to admit the ‘Like’ from Facebook was more original than any of the copycats. They could have really come up with something better in all this time!

Categories
Blogs

The CIPD HR Leadership & Innovation Awards 2012

The purpose of this highly prestigious awards programme is to celebrate outstanding examples of HR Leadership & Innovation and encourage what HR is continuously adapting to – finding new and innovative ways to respond to commercial pressures.

The awards show how HR has gained credibility as a business partner with a deep understanding of the business context and with a proven commercial and political capability to deliver on corporate objectives. This is evident from the 76 submissions received, from which three themes emerged:

  • Business Performance with HR taking leadership in the strategy process
  • Employee Engagement in all its forms of involvement, consultation and communications
  • Leadership and People Development

Congratulations to all our finalists.

Opening Address

The Awards Opening Address was given by Michael McDonnell, Managing Director, CIPD Ireland. This was followed by a speech by the Minister for Social Protection Joan Burton. The Minister also presented the Awards of Special Recognition to the Dublin Simon Community and the Irish Naval Service.

Photographs from the event are available on flickr.

The Finalists

Awards of Distinction

Allianz plc

Delivering Sustainable Change – Performance Management and Reward

A committed and engaged workforce is essential to sustaining superior business performance. Strategically, Allianz views effective reward as one of the many ingredients that make up engagement. Evidence from two consecutive employee surveys shows that engagement levels within Allianz are exceptionally high. However, feedback pointed to an immediate need to renew the existing Performance Management and Reward process.

In early 2011 and following three years of wage restraint, comprehensive and direct dialogue commenced with staff and their union representatives. The agreed outcome is a robust Performance Management process that maximises performance differentiation, optimises the available spend on pay through fixed and variable reward, and benchmarks pay bands on an annual basis. The new process ensures a sustainable and cost efficient solution for the current economic climate and the inevitable upturn

ARAMARK Ireland

Business Performance Management

Facing an enormous downturn in the economy, the HR team partnered with the business to enable them to have a clear understanding of their business models and of the financial, people, customer and client challenges. An HR Business Performance team worked with the management in the most challenged areas to develop an action plan for sustainability. The HR team were instrumental in driving change into the business to deliver a commercially flexible workforce. Leadership development and coaching became an integral part of this initiative. As a result, additional levels of support were provided to clients to support ARAMARK with business retention.

EMC2

Cloud Computing & Sales Talent Academy

EMC is a global leader in enabling businesses and service providers to transform their operations and deliver IT as a service. Through innovative products and services, EMC accelerates the journey to cloud computing, helping IT departments to store, manage, protect, and analyze their most valuable asset-information-in a more agile, trusted, and cost-efficient way. As part of its talent management strategy EMC, partnered with Cork Institute of Technology to develop Ireland’s first undergraduate Degree and Masters Program in Cloud Computing. EMC also designed and developed a Sales Talent Academy to develop graduates through a five month training program to move into sales roles, based both in country and in Ireland COE. These joint initiatives ensure a talent pool is ready to meet the business demands of EMC and provides lifetime learning for employees who are looking to progress their careers within EMC.

Four Seasons Hotel

Labour Management

This is an initiative that fundamentally changed the way Four Seasons HR manages it labour resources. It involved the creation of a labour tracking ‘job bank’ that allows departmental managers to post and match their weekly resource needs with employees available from other departments. The idea originated amongst employees with previously defined roles who agreed to multi-skill training with more general titles and to become a more flexible workforce; moving between departments as opposed to having no work available. This simple philosophy of having ‘labour in the right place at the right time’ has resulted in labour efficiencies across the hotel and this innovative Irish model has been adopted by the European Group.

Hewlett Packard

Employee Engagement – Shifting Ownership to Employees

HP embarked on an ambitious Employee Engagement initiative to build an environment where the employees re-engaged with the business challenges, are motivated to succeed and are proud to work for HP. At the heart of this HR driven initiative is the ‘5 My’s of Engagement’; My Job, My Career, My Recognition, My Opinion and My Community, each contributing to greater organisation flexibility in adapting to present economic conditions. In essence the model is an enabler for employee motivation, business change management and uniquely, repositioning of the engagement dynamic. HP recognises Ireland as a core site for HP worldwide and this initiative has delivered tangible business improvements for Ireland’s competitiveness, on a global stage.

Intel Ireland

Supporting future growth of Intel Ireland through International Employee Recognition Assignments

Intel’s HR Mobility Organisation undertook the (two-way) movement of 700 employees and their families from Ireland to facilitate assignments in the US, China and Israel. At the same time, supporting inbound assignments for 90 employees from China and U.S. sites, together with 112 new hires at the Co Kildare (Leixlip) plant. A mammoth HR logistical undertaking, the initiative also included designing a visa program approved by the US state department which would facilitate permits for training, work, & new hires to Intel. These assignments provided expert temporary support to the global factory network while also enabling our employees increase their knowledge and exposure to the latest technologies in the industry.

MCS Kenny

Group Employee Performance Management & Development Programme

MCS Kenny’s international success is founded on ensuring the correct engineering profile to best manage their ever changing business operations. Recognising Ireland’s limitations in training for the oil and gas industry, MCSK made a strategic decision to invest in establishing a comprehensive Performance and Development Framework that focused on an accelerated people development strategy with clear progression guidelines matched to appropriate levels of competence and responsibility. MCSK ensures that the framework supports the growth of potential high revenue business lines.

Version 1

Employee Engagement – The Journey to Superior Business Performance

The thesis of this HR initiative is that Version 1 is a People Business (100% of revenue and 83% of cost comes from its people). It is not surprising therefore that Staff Engagement is foremost in the corporate strategy on a par with Profitability and Customers. The engagement strategy built on a strong consultative process encompasses a range of 50 large and small initiatives introduced over a 3 year period and measured at the end of each quarter; providing a real time picture of their impact. The programme was built on a quarterly rhythm which created a culture of execution and discipline. The result was a 25% uplift in individual performance across the company, which consequently translated into excellent results in Customer Satisfaction and Profitability targets.

Awards of Outstanding Best Practice

Alkermes Pharma Ireland Ltd

Maximising a new employee engagement model to successfully transition the business during a merger

HR led initiatives, in partnership with the Site Leadership Team that developed/strengthened forums for employee involvement, which resulted in the creation of an enhanced employee engagement culture. Close links were established between the HR functions from the merging organisations and inclusive interactions with the Employee Consultative Body, Eliance, were fostered. These new forums facilitated employee engagement, improved communications and improved trust at a time of significant change. This resulted in a successful consultation and transition process including managing difficult issues such as pension changes. The Eliance team has remained in place and remains a key consultative forum with the Site Manager and Head of HR. This engagement model facilitated a very successful company merger, valued in the region of $1billion and the creation of a new company, Alkermes plc, headquartered in Ireland.

Boston Scientific

HR POWERful Initiative

At the heart of this initiative is the HR team’s expert use of the company’s Continuous Improvement Methodology (DMAIC) to drive key business initiatives delivering cost, service and quality improvements. By using business language and problem solving methodologies the team is embedding a strong continuous improvement culture. This partnership approach has created a strong alignment between HR and their business customers. The HR team is delivering results which are recognised by their internal customers and the company.

Diageo

Leaders as coaches – Leadership 4 U

Diageo Ireland has a strong belief that the strength of our leadership is a key competitive advantage. This innovation involved HR partnering with the senior leadership team to help them share the latest leadership tools and thinking from their own executive development programme. There were 3 keys to this; leaders bringing the tools to life by sharing their own journey; developing Breakthrough Performance Coaching skills to address real business challenges; achieving deeper self insight through coaching to explore purpose and possibility. This has resulted in a stronger management community, with a clear connectivity and commitment to the business agenda that continues to deliver strong business results.

The Dualway Group

Organisation Design – Organisation Re-structure

Established in 1979, The Dualway Group has grown from a one-man operation to employing between 70 and 100 employees depending on seasonal needs. In 2008, a newly appointed HR Manager along with the senior management team embarked on a review of the company resulting in a transformation of its organisational design and delivery capability. Changes embraced accountability through enhanced talent and performance management and where employees are empowered to drive the business forward. The Dualway Group has met its profit targets year on year despite the recession and the declining overseas numbers. An impressive performance recognised through Awards – Coach Operator of the Year 2011 and City Sightseeing Worldwide Tour Operator 2011 in competition with more than 90 other operators throughout Europe.

Dublin Airport Authority

Transforming Dublin Airport Authority: inside and out

DAA’s vision is to deliver ‘a Twenty First Century travel experience to the best international standard’. To make this vision a reality required transformation both in terms of physical infrastructure (Terminal 2) and in terms of the DAA business model.

  • The Cost Recovery Programme introduced in 2009 not only achieved savings of €40m in payroll costs, it also allowed for the introduction of competitive terms and conditions for new staff. Terminal 2 opened in November 2010 with 500 new staff on board, all on new competitive terms and conditions.
  • The introduction of a focused absenteeism programme has achieved savings of €2.7m over a two year programme. This programme is ongoing with further savings expected.
  • DAA recognised that cost alone would not transform its business, and has invested in a comprehensive development programme building leadership capability to shape the future of DAA.

Fáilte Ireland

Major restructuring of the service delivery model to proactively respond to the challenges facing the tourism industry at a time of economic crisis

Fáilte Ireland continues to take a more ‘hands on’ approach by delivering a range of tailored practical supports to more than 1,500 tourism businesses and to help them to grow and prosper. To do this, a new framework centred on local “Key Account Managers” was introduced. These Account Managers would support local businesses and assist them to contribute economically as well as generate employment within the local region. With a greater emphasis on high performance targets and a greater focus on what success means to its clients, the challenge for Fáilte Ireland’s HR Department was to ensure these managers were appropriately skilled and mentored to meet the objectives of the new way of working.

KPMG

The KPMG Business School – supporting the firm’s drive towards a High Performance Culture

The KPMG Business School is best described as a key enabler of the firm’s High Performance Culture strategy and supports KPMG’s ambition to be the best. The school’s emphasis is on ensuring that people can access, through a blend of enhanced classroom and on-line mechanisms, the skill and knowledge development to meet the new performance requirements required by the firm. This initiative has enabled staff to raise the bar by improving individual and collective performance and in the process has impacted positively on employee engagement.

SAP Business Objects Ireland

SAP People Agenda

In order to deliver on their company vision to make the world run better, SAP who is the market leader in enterprise application software, recognises that they need the best people with the right skills who are motivated to deliver sustainable and profitably growth. As a result they introduced a People Agenda, which is jointly owned by the Executive Board and focuses on five Game Changing moves in the areas of: Leadership, Performance & Reward Management, People Development, Talent and Organisation Design. The success of their People Agenda has then been measured and validated through their recent Employee Survey with their biggest success being a significant increase in Employee Engagement.

Awards of Special Recognition

Dublin Simon Community

The not for profit sector plays a significant role in our social and economic life. As well as delivering essential services it generates considerable employment and revenue for the state. Dublin Simon Community epitomises all that is good in this voluntary sector.  It is run by a team of enormously dedicated, compassionate and enthusiastic employees and volunteers.

From small beginnings over 40 years ago, when a group of Trinity and UCD students provided soup and sandwiches to people who were sleeping rough, the organisation has grown to supply an extensive and sophisticated range of services throughout the stages of homelessness. These include emergency support for rough sleepers, medically assisted treatments, the development of individual care plans and every kind of support service reflecting the contemporary needs of people who are homeless. And, Dublin Simon still provides the soup and sandwiches run 365 days of the year.

Every day brings new challenges for the people in Dublin Simon and the management team knows the value of keeping staff and volunteers motivated in such a demanding and sensitive environment. Under the direction of HR, they set up a Well Being Week of talks, therapies and fun activities for their team aimed at ensuring that Dublin Simon continues to support those who need their services for the next 50 years. The Well Being Week is expected to be a regular feature in their future HR strategies.

Put simply, this is an outstanding organisation with the simple vision of providing a place that individuals’ can call home. It is our privilege to present the first of our two CIPD Awards of Special Recognition to Dublin Simon Community.

Irish Naval Service

The Irish Naval Service vision for 2016 is to be ‘The Smartest, Most Innovative and Responsive Naval Service in the World’ and they are achieving this by building the service as a learning organisation.

In aspiring to be the best, The Naval Service believes that the opportunity for members to gain what here-to-fore would be seen as civilian qualifications, is no longer desirable but essential.

In a recent HR initiative, The Naval Service developed bespoke Certificate and Degree Courses in Leadership, Management and Naval Studies, approved by Cork Institute of Technology. These courses allow NCOs to achieve a qualification for their core and often undervalued skills, knowledge and competencies. The take-up for the courses has been so successful that the template of attaining accreditations for Defence Forces’ courses within the national qualification framework, has been adopted by the Army and Air Corps.

Here tonight, we are acknowledging the vision of the Irish Naval Service in promoting a lifetime learning culture within the Defence Forces with the CIPD Award of Special Recognition for the leadership, vision and professional capability of their personnel.

Awards of Special Commendation

Galway Hospice

Implementing World Class Standards in Service Delivery – a first for a palliative care centre in Ireland

Galway Hospice is the first hospice in Europe (2010) to receive the CHKS International Quality Improvement Award for its embedded approach to quality patient-centred care, continuous staff development, and significant enhancements in staff welfare and morale. It is also the first Hospice in Ireland to achieve CHKS Accreditation and ISO 9001:2008 Quality Certification. These Awards are the culmination of an integrated staff development strategy – educating and supporting staff, nurturing and rewarding talent, encouraging and acknowledging new initiatives, communicating openly and honestly, working seamlessly as a team to achieve the corporate goal of delivering top quality patient care, validated by external review.

Kavanagh Group

Different & Better – Staff Engagement

This is an example of a family-owned grocery retailer operating under the SuperValu franchise with 11 stores throughout the North West who set out to drive sales growth, reduce costs and to prove to their customers that they are ‘Different & Better’. They achieved this not only with formal development programmes and an emphasis on communications and participation in overall business goals, but also with ‘thinking outside the box’ Employee Engagement activities that engaged their over 500 employees, customers and communities with the hallmarks of enthusiasm and fun. The outcomes included impressive sales growth well ahead of National trends, substantial fundraising for Charities, National Retailer Awards and a truly committed and engaged workforce.

Categories
Blogs Internet Job Site Jobs SEO Social Recruitment

Why Recruiters don’t like blogging?

Statistically, less than 10% of recruiters write a blog. Less than 5% wrote more than 100 blog posts. That is one in twenty! There is a number of interesting theories why recruiters are rarely bloggers. My own opinion is that by nature of the recruitment as a business it is really about communication and social interaction. I mean recruiters are natural networkers. This is a core skill a recruiter is effectively selling in conjunction with the sales skills. Guess what, bloggers are more often than not, not so good networkers. To write a blog post you need to sit and think and write. Not really a social activity, is it? To write 100 blog posts, quite a lot of this sitting and thinking and typing is involved. And quite often a blogger needs to write a lot to perfect his technique, understand his skills and his audience before the blog gets any decent traction. And then, and only then it all changes, from the solitude to online social networking on steroids! A good niche blogger is more known and has a far greater influence than the editor of the industry magazine. It is to do with the payroll, with the freedom, with the social aspect of the blog as a publication.

The best recruitment bloggers I have seen have turned their career path completely. They blog. They teach. They train. They do not recruit any more. My best guess is that they have been in the wrong job in the first place.

I have spent my past 5 years preaching blogging to recruiters. I can tell you one thing: It was a tough 5 years! From the largest recruitment agencies to the start-ups I always had the same issue. They will be very excited about starting blogging after the training. But most of the recruiters will just get to that stage, being excited about it. But never post a single blog post. Well, one can only bring the horse to the water.

A few clients in the last 5 years have made some extraordinary successes. The one just got published yesterday: A blog post is worth €20,000 by the great Peter Cosgrove. Reading it, just makes me feel good since my last 5 years didn’t go to waste. It’s really fulfilling to see your clients doing things you thought them, and doing them right.

Categories
Blogs Career Jobs Recruitment

Video in recruitment in Ireland

I often get asked about the effectiveness of the video used for recruitment in Ireland. I always struggle how to explain that it so far never worked for a single recruiter in Ireland. The reason is that it does work really well for some recruiters internationally. I was never really able to define why does the video not fork here. I looked at about a hundred different video campaigns for jobs already. Neither really looked impressive. The visitor’s number as well don’t show impressive numbers. The average is about 3 views a day. There are just a few samples of the top of the YouTube search for the ‘Jobs in Ireland’.

No Jobs in Ireland !!!!

Are you looking for work ? Well then , Don’t come to Ireland !!!

there’s NO work In Ireland !

by longgoodbyeIreland
7 months ago
256 views

Living In Ireland – Robert

Hourie

Robert answers your questions on Living In Ireland. Questions asked: How has

the recession affected the IT industry in Ireland Is it expensive to

by ITGempool
9 months ago
700 views

Supermarket Chain, Dealz, promises 200 jobs in Ireland

Cut price supermarket chain, Dealz, which has opened stores in Blanchardstown and

Portlaoise says it is planning to open 6 more stores across the

by ballywire
5 months ago
915 views

Welcome to Recruiters – Professional Recruitment for Ireland

See www.Recruiters.ie Recruiters – Looking for you. Recruiters is an award winning,

responsive “Recruitment Practice”. We recruit for the best

by RecruitersIreland
1 year ago
378 views

Finding Jobs in Ireland

Find jobs in Ireland using rssjobs.ie. Easy application and dozens of new

jobs added daily

by JobsinIreland
3 years ago
1,101 views

Ireland

Downgraded! Private sector sheds 39000 Jobs!

Video commentary about the latest news including food stamp participation at a 27

year high, Fitch downgrading Ireland’s credit, the US private

by DEMCAD
1 year ago
3,587 views

Categories
Blogs Career Internet Job Site Jobs LinkedIN Recruitment Social Networks Social Recruitment

Ivan Stojanovic interviewed for the Irish Executives (LinkedIn Group): Inspire Ireland award 2011

Jobs Board got shortlisted for the Irish executives Inspire Ireland 2011 Award. 7 of us got shortlisted and one after another we presented our business plans to the Irish Executives judges today. It was an online event. Video conferencing was used that connected us all. I never presented a business plan to a camera as opposed to the live audience in front of me so it was a bit strange doing it the first time. The video quality regardless of how good it is, still makes it harder to ‘read’ your audience. You do not see those fine details of their facial expressions. Also, you only see the part of the body that the camera is capturing. I only realised all that at the end of the conference, since although I ‘saw’ the recipient, I could not really confidently say how good did the whole presentation actually work. Was it all convincing? I am not sure actually.

Ivan Stojanovic interviewed for the Irish Executives (LinkedIn Group) Inspire Ireland award 2011

The format is also distracting a bit because the PowerPoint presentation has to be managed by a precise click on the screen, as opposed to the clicker. This makes you look for a second or two at the screen as opposed at the camera, and being aware it does not look right on the other end it made me uncomfortable a bit. A hint if you are developing a video conferencing software. Make sure people can use the keyboard or the clicker for their PowerPoint presentations as opposed to some super small arrow buttons on the screen.

Being shortlisted for the Irish Recruiters Inspire Ireland Award is probably the best thing that could happen to JobsBoard.ie so early in its lifetime. The only better thing would be to actually win the Award! The publicity is what it is all about, and a recognition by the very high-level judging panel.

I wish all the best to all other participants, especially those that got shortlisted and interviewed today with me. Regardless of the end results being shortlisted is an achievement we should all be proud of. Let the best man win tomorrow!

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Blogs Career CV Internet Job Site Jobs LinkedIN Recruitment Social Networks Social Recruitment

Review: LinkedIn Job Seeker Account Upgrade

LinkedIn is the No. 1 Recruitment Social Recruitment Network in the world. That is the fact. There is no one in the recruitment social networking space that managed to do anything similar on the global space. And there is no shortage of well-funded start-ups who would love to take a bite at that business. When you think online social recruitment – you think of LinkedIn.

I tested the paid Job Seeker Account in the last 30 days, and published my findings in the blog post at the Irish Recruiter blog on LinkedIn Job Seeker Account.

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Blogs Internet Job Site Jobs Recruitment Recruitment Agency

National Online Recruitment Awards, NORA – how does it look like in UK?

In Ireland we have our NRF that gives awards to the recruitment agencies (NRF members only) and within those there is an Award for the Best Recruitment Web Site.

Then we have the Golden Spiders awards that again one has to pay €150 per site to get ‘Nominated’, so the real good work of start-ups is never seen there. Recruiters actually rarely feature there at all with the exception of national job boards that use it for branding.

UK has National Online Recruitment Awards – NORA. In 5 days NORA will be announcing the winner in the long list of categories. Here is a full list of categories and 5 shortlisted candidates for the awards in 2011.

The Finalists for the National Online Recruitment Awards 2011 are as follows:

 

Best Generalist Job Board
Jobserve http://jobserve.com
Jobsite http://Jobsite.co.uk
Monster http://monster.co.uk
Reed http://reed.co.uk
Totaljobs http://totaljobs.co.uk
Best Specialist / Niche Job Board
Gradcracker http://gradcracker.com
Women in Technology http://womenintechnology.co.uk
British Medical Jobs http://www.britishmedicaljobs.com/
Creative Pool http://creativepool.co.uk
Jobsgopublic http://Jobsgopublic.com
Only Marketing Jobs http://onlymarketingjobs.com
Prospects.ac.uk http://www.prospects.ac.uk
Executives on the Web http://executivesontheweb.com
Best Regional Job Board
Brighton and Hove Jobs http://brightonandhovejobs.com
Graduates Yorkshire http://graduatesyorkshire.co.uk
NI Jobfinder http://nijobfinder.co.uk
S1 Jobs http://s1jobs.com
STV Jobs http://jobs.stv.tv
Best National Recruitment Agency
Manpower http://www.manpower.co.uk
Laurence Simons http://laurencesimons.co.uk
Office Angels http://OfficeAngels.co.uk
Randstad http://randstad.co.uk
Spencer Ogden http://spencer-ogden.com
Best Small Recruitment Agency
Dylan http://www.wearedylan.com/
Heat Recruitment http://www.heatrecruitment.co.uk
Aspire People http://aspirepeople.co.uk/
Lipton Fleming http://liptonfleming.co.uk
CK Clinical http://CKClinical.co.uk
Detail 2 Retail http://detail2retail.com
McCarthy Recruitment http://mccarthyrecruitment.com
Paramount Recruitment http://paramountrecruitment.co.uk
Best Major Employer
Army Jobs http://armyjobs.mod.uk
BBC http://bbc.co.uk/jobs
G4S http://careers.g4s.com/
LV Liverpool Vistoria http://jobs.lv.com
Nestle http://nestlecareers.co.uk
Best Small Employer
Advanced Resource Managers http://arm.jobs
Breakthrough http://breakthrough.org.uk/jobs/index.html
Fairbridge http://fairbridge.org.uk
Innocent Drinks http://innocentdrinks.co.uk/careers
GCS http://join.gcsltd.com
Best Consumer Publication
Guardian Careers http://guardiancareers.co.uk
Herald Scotland http://heraldscotland.com/services/jobs
Express and Star http://jobs.expressandstar.com
Telegraph http://jobs.telegraph.co.uk
Manchester Evening News http://menmedia.co.uk/manchestereveningnews/jobs/
Best Trade Publication
Electronics Weekly http://electronicsweekly.com/Home
The Grocer http://jobs.thegrocer.co.uk
Personnel Today http://www.personneltoday.com/jobs/default2.aspx
Retail Week http://retail-week.com/careers
Times Educational Supplement http://tes.co.uk
Best Recruitment Advice Website
ACAS http://www.acas.org.uk
All About Careers http://allaboutcareers.com
Monster http://career-advice.monster.co.uk
CareerPlayer.com http://careerplayer.com
CareersAdvice.direct.gov.uk https://nextstep.direct.gov.uk
Best Newcomer
G4s http://careers.g4s.com/
HireMatch.me http://www.hirematch.me/
MoveMeOn www.movemeon.com
Nestle Careers iPad App http://itunes.apple.com/gb/app/nestlecareers-hd/id451966082?mt=8&ls=1
Innovate CV
www.innovatecv.com
Best Innovation
BeKnown http://beknown.com
HireMatch.me http://www.hirematch.me/
Nestle Careers iPad App http://itunes.apple.com/gb/app/nestlecareers-hd/id451966082?mt=8&ls=1
Wikijob http://www.wikijob.co.uk
G4s http://careers.g4s.com/
Categories
Blogs Internet Job Site Jobs Recruitment Social Recruitment

Oracle iPhone jobs application

Oracle iPhone Jobs App 0 Click to open in a large windowJust looking at the Oracle iPhone jobs application. Note that the Search screen has no free text search. As opposed it has the three ‘pull downs’ for Function, Country and City. It might be slightly unusual for job hunters used to do free text searches on any jobs web site. Should the mobile platform be limiting the job hunters so much? I am not too sure about it.

The ‘Choose’ buttons could be removed as well actually. If you click on an entry in the pull-down – I am guessing you have ‘chosen’ it? Or does this let you do some multiple choice?

It is early days jet and it will be the job seekers who will need to drive the further development. So some form of providing feedback on the apps functionality would also be nice somewhere, especially in the early days.

Congratulations to Oracle who is really leading the way in the recruitment innovation. The Blogging efforts, the communities and this mobile app really set your recruitment team apart any competition in Ireland.

Categories
Blogs

International Recruitment Conference Dublin 2011

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Blogs Career CV Internet Job Site Jobs LinkedIN Recruitment Search Engine Social Networks Social Recruitment Twitter

Facebook or Print ads?

Ivan Andrija Stojanovic, Head of Online, CPL Osijek CroatiaWill you advertise on Facebook or in the traditional proven media like newspapers or radio?

I was talking to some postgraduate business and IT students (Overeducated and under experienced for Jobs of tomorrow) and asked them who has the Facebook account. I wanted to show how deep the Facebook penetration actually is. I got more hands up than that I could count. So I reversed the question – and asked who doesn’t have or didn’t use his Facebook account in the last week. I have 3 hands up. In the group of 80 people.

I asked them if they bought papers (any papers) in the last 7 days. Two bought local classified advertising paper looking for flats to rent. One bought photo magazine and one other bout a gardening magazine. Same 80 people.

All are postgraduate students, and all are looking at the job market. All are exactly those you will want to target with your jobs advertisements. So where will you advertise?

To look into it even further – the question is how will you actually advertise there. Facebook and LinkedIN will gladly take your money. Since those are ‘Cash Hungry’ businesses. Twitter and most other social networks do not provide a facility where you can just bluntly dump your advertising budget. It is a known fact that the proper ‘usage’ of a social networking site will give you far better results that advertising on the same site. Painfully small is a list of jobs filled from the advertisements on Facebook or LinkedIN. The way one sources the candies from the Social Networking sites is by constant branding, inbound marketing, networking – all the opposites from classical advertising.

Facebook seems like the best place to invest 90% of your recruitment marketing budget from todays perspective. Tomorrow? Ahh… it will probably change again… Just remember, it will never be the same as it once was, and the wheel will never start turning back. Where you will invest next year, is most likely into something that does not even exist today.

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Blogs Interview Recruitment

Mr Super Coder Recruiter

Categories
Blogs

Irish Jobs feeling the heat from Facebook

The social media is leaving scars on the traditional advertising models. How your brand is represented on Facebook is far more important than the article in Irish Times. Why? Simply because of it far greater reach. Far more people read Facebook than Irish Times. Far, far more, and the gap is getting bigger each day.

In recruitment the social media is finding it’s place, and Irish Jobs Sites feel it on their skin. A dozen of small job boards simply vanished during the last year. The big national ones are in the panic mode. Here is the sample from Irish Jobs, how they are reacting to the recruiters and candidates embracing he social media sites, and just leaving their IrishJobs.ie web site. They publish a survey that shows people spend tons of time on Facebook, and less on LinkedIn and Twitter. But they take a protectionist view to try to save their (extincting) industry. So they say that the social media sites, with Facebok leading the game actually costs Irish industry – since people hang out on Facebook as opposed to work. Here is their story:

Findings from IrishJobs.ie’s social networking at work survey

Ninety per cent of all respondents said they used Facebook in general, while 39pc visit YouTube and 15pc use Twitter.
The survey found that workers were against the idea of banning these sites at work. Some 77pc were in favour of some sort of access to them during working hours.
More than half of the respondents felt they are just as productive as ever and 7pc feel that social networking sites make them more productive.
The 7pc claim that short breaks to check these sites help them concentrate better when they returned to work.
Five per cent of respondents claimed they were less productive, as they were constantly distracted.
It was also revealed that large companies were more inclined to have a social networking usage policy during work hours, with 58pc of those within these companies confirming it.
Usage among employees in these companies was lower, with 43pc logging onto social networking during work hours.
Some 27pc of SME employees said their workplace has a social networking policy and as a result, 55pc of employees admitted to using these services at work.

What this press release is supposed to achieve is a knee jerk reaction from the directors and business owners – to shut down access to Facebok (please correct me if I am wrong here)! It is the same surfers that Irish Jobs have lost over the last years, that went to Facebook. Facebook is more fun than boring jobs sites. And Irish Jobs and the likes are losing visitors, losing advertisers, and the revenue. Their business model is actually quite ‘Last Century’ really. And with no future. And it is a hard fact to swallow! Hence the scare tactics here by the Irish Jobs marketing gurus.

Categories
Blogs

Interview Questions: Tell me about yourself

According to the Monster Jobs Site, the most used interview question is:

Are you ready to answer the Tell me about yourself question? If not, you should prepare the answer for that most common interview question.

Here is the advice from Monster Jobs Site:

Tell me about yourself – This is usually the opening question and, as first impressions are key, one of the most important. Keep your answer to under five minutes, beginning with an overview of your highest qualification then running through the jobs you’ve held so far in your career. You can follow the same structure of your CV, giving examples of achievements and the skills you’ve picked up along the way. Don’t go into too much detail – your interviewer will probably take notes and ask for you to expand on any areas where they’d like more information. If you’re interviewing for your first job since leaving education, focus on the areas of your studies you most enjoyed and how that has led to you wanting this particular role.

Be aware that if this is a first question it sets the tone for the whole interview. With a well prepared and planned answer you can steer where you want the rest of the interview to go to. Get your answer ready for the Tell me about yourself – today!