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How to do Social Recruitment on Networking Events

Social recruitment is not just searching the LinkedIn, Facebook and Twitter for your perfect candidates. Social (aspect of) recruitment is using those to find people and reach efficiently to most of them via the social media. There are people that you will have to meet, since not all of us are comfortable tweeting and communication with recruiters in public forum. The best way to reach to those candidates are the trade shows and networking events related to them. Dublin Web Summit was a great sample of such an event. Today there is another –with slightly different audience expected. It is the Dublin Beta :: Launch Event. What is it? Here it is from themselves:

About Dublin Beta

Dublin Beta is the newest chapter of Silicon Valley’s largest and longest-running startup mixer, SF Beta. Join us for a stimulating evening of stimulating conversation, classy libations, and live exhibits from ten startups, coming from Dublin’s early-stage startup and technology community.

So who is likely to show up? Entrepreneurs! Will you hire them? No. So why bother?

Not every entrepreneur is successful in running the business and making profit. In fact, a fairly small p-percentage are. Can you find them some challenge in the roles you have open? If you ‘sell’ or ‘package’ your opportunities really well – you will attract the entrepreneurs as well.

So although non corporate heads on their shoulders, the Dublin Beta :: Launch Event is likely to attract the crème de la crème of the Irish IT entrepreneurs. You just need to find the way how to talk to them. In fact the best you can do is to turn it around. How about if they would want to talk to you on the event? How? Why?

Techies tweet. Like mad. The event has a hashtag that you can follow in twitter: #Dublinbeta. The event did not even start and there is a long list of people tweeting how they will come. Find your candidates between them. Follow, retweet and mention whatever is suitable in each case. Search for their LinkedIn profiles. Invite them to connect, and do mention you would like their opinion on something (that is relevant to each of them!). Ask for a few minutes on the event tonight. Make sure they have a lot to say about it. The result – you get a room full of people who can’t wait to talk to you!

Final tip: Make sure your profile photo is recent! If not make one right now and stick it online. The more recent the photo, the easier it is for people to recognize and find you on the crowded event. For best results – our make a photo of on the day of the event – in the same clothes your will appear on the event.

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Career CV Internet Job Site Jobs LinkedIN Recruitment Recruitment Agency Social Recruitment

Morgan McKinley Enables Job Seekers To Apply With LinkedIn

Morgan McKinley is the first Irish recruitment company that have enabled job seekers to apply to their jobs via the Apply with LinkedIn plugin from LinkedIn. After talking to recruiters in Morgan McKinley they say that it does have a drawback because they do not get the applicant’s CV but just a link to the LinkedIn profile.

But Morgan McKinley might me one something much larger here actually. The Apply with LinkedIn button solves one problem that always puzzled me. And that was the applications from the mobile devices? Ireland mobile users are predominantly iPhone 4 users. And guess what – in the iPhone you cannot apply to a job on a web site. Uploading of a CV is not supported. So with all this tremendous growth of the mobile smartphone (or not so smart!?) web traffic the only conversion one could achieve is to make job seekers email themselves with a link to the job advertised, and deal with it later on, on the PC. And that we know is pure rubbish of a process. Having a button that sends a recruiter your LinkedIn profile instantly – and all that with a single click (well two actually) sounds much better to me.

Morgan McKinley being ranked as a second highest ranking recruitment agency in Ireland by Alexa has a significant traffic on their site. We are not talking hundreds a day any more for a long time now. There is most likely still a single digit percentage of the mobile visitors, but that will grow to double digit figure in the next year as well. Without the Apply with LinkedIn button – they would not get a single interaction from all those mobile users.

Well done Morgan McKinley!

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Internet Job Site Jobs Recruitment Recruitment Agency SEO

CPL.ie: Top Recruitment Agency Web Site in Ireland

When your competition and independent industry experts point to your web site as the best there is very little more, that is more satisfying. Yes I know you are going to say what about the revenue and profits? OK, yes that too, but the first next best thing then is a clear industry recognition of a true winner. A real market leader, the one all the competition aspire to be. Here is Jonathan Campbell the most known recruitment trainer in Ireland today showcasing the elements of the CPL.ie web site in his training session, and also publishing statistics showing CPL.ie on top of the list of Irish recruitment agency web sites.

For two years I have worked on the CPL.ie web site. It was far from a leading spot when I took over the ownership of it. The worst thing was Google didn’t really ‘like’ it very much. As time went by, optimizing the site little by little, I watched Google Analytics every morning, and witnessed the traffic growing. In the first 12 months we got it 4 times higher. Yes, 400% traffic increase in a year on CPL.ie.

Funny enough we still couldn’t say – we (CPL.ie) are number one web recruitment agency site in Ireland. You simply do not know what traffic others are achieving. Every now and then I would get a recruitment manager of a certain industry saying –this and that agency are always above us in the searches! What do we do about it?! I could do nothing to prove them wrong. I only had our visitors data, and could show it growing, and growing quick.

In the second year of working on CPL.ie web site, and staring in the traffic figures every day, I realised we have actually done something. We have done something BIG. I simply couldn’t believe ANY recruitment agency could be having such traffic and especially number of applications made on the web site. We go to the stage where the CPL.ie would deliver more CV’s than paid jobs sites. Even within CPL there have still been those that believed that we are still below some other agencies. Some also believed we are just scratching the surface, and our traffic could be 100 times more based on ‘their estimates’. I love democracy and the freedom of speech but,…

Most importantly, the same growth we have achieved with the CPL.ie web site was exactly in the years that job seekers drastically changed their online behaviours, and simply stopped looking for jobs online as they have been before. All job sites have shown a decrease in web site traffic number in that same period when CPL.ie grown so much.

Last month I looked at requests for proposal from different recruitment agencies to develop their web sites. What was remarkable was the number of times CPL.ie was referenced in those documents. Yes, it made me feel proud about what we did with CPL.ie web site. Especially since now I can proudly say aloud: CPL.ie is the top recruitment agency web site in Ireland!

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Career CV Database Internet Job Site Jobs LinkedIN Recruitment Recruitment Agency Social Networks Social Recruitment

Rock bottom quality journalism from Silicon Republic

In the lovely article titled ‘UK tech companies fall behind US in social recruiting – survey

Silicon Republic states:

US companies are ahead of their UK counterparts when it comes to using the web and social media to recruit new employees, new research from recruitment software provider Zartis suggests.
LinkedIn is the most popular social media network for recruitment, with one-quarter of US companies directly advertising job vacancies on the site, compared to 14pc of UK companies doing the same.

So what a Silicon Republic reader is let to believe is? Yes, you have guessed it right, and the title of the article have helped you: UK tech companies fall behind US in social recruiting.

The only fact in the whole article to back it up is that there is more top US companies advertising jobs on LinkedIn than in UK. So the conclusion that the UK companies fall behind US ones is based on the number of jobs advertised on LinkedIn.

The reason this is so sad is that it shows absolute lack of understanding what online recruitment on the social networks actually is from the author of the article from SiliconRepublic. Any recruiter that uses LinkedIn knows well that even the city with the largest number of recruiters in the World on LinkedIn is – guess what? London! The number of social recruitment conferences in London is as well greater (per capita) than in any other city in the world!

The truth is that the UK, as well as majority of the European recruiters know well that advertising jobs is the last thing to do on LinkedIn. LinkedIn is a ‘Social Network’ not a ‘Jobs Board’. Making a statement that the UK recruiters are ‘falling behind’ based on the number of jobs posted is just very, very wrong.

The best will be in about a year’s time when the ‘Update’ to this statistics gets published with the update: ‘UK recruiters are catching up with the US’. That will be based on the increase of the number of jobs published on LinkedIn in UK next year. I am guessing SiliconRepublic will not see any connection on the LinkedIn sales staff numbers in UK in the increase of the number of jobs posted next year.

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Blue Belt in Internet Recruitment

Recruitment training is an on-going hot potato in Ireland. When in early 2006 one of the largest recruitment agencies in the country called me to deliver a training, I was flattered but in the same time shocked. It was true that I knew how to write a job spec so that it appears on top of the job boards. It was true that I knew how to search LinkedIn. I know I am a good trainer. But,… shouldn’t recruiters know all this already?! Why do they call themselves recruiters if they cannot attract or find candidates?

I spoke to a lot of recruiters while traveling and training them around the country, trying to find out what do they do about their training and coaching. Interestingly enough almost all of them told me they have some internal training programme. What was even more interesting no one thought them even the basics about writing for the web, or searching the web to source candidates. The web as such was not a part of the recruitment training in Ireland in 2006! Fast forward to present.

Today I got my certificate: Blue Belt in Internet Recruitment. And I am very proud of it! And I know that everyone who did a one day course with me to get the Blue Belt in Internet Recruitment certificate is valuing theirs as well! Why? We simply learned so much within a day that it was hard to take it all in.

Only a few years after there was NO training for any usage of the web for Irish Recruiters, there is all of a sudden something that is a world class recruitment sourcing training programme? For this to happen the following was needed:

1. Internet, and especially the social part of it – where everyone can publish. Blogs written by enthusiastic experts have change the way we learn.
2. Recession that have shaken up the recruitment industry so much that every recruitment agency or HR employers department had to rethink the way they do their business.
3. And the most important ingredient – a RECRUITER with a passion for recruitment and the web.

There is no better person that I know of that would do it better than Jonathan Campbell. An inspirational speaker, innovative recruiter and a patent trainer.

Do you know how to find all public profiles, see a full profile of every single LinkedIn user, know how to find his/her email address, and the same for blogs Facebook and twitter? You do? Well than the Blue Belt in Internet Recruitment course is not for you.

Do you publish your jobs on job boards and search the CV databases to find candidates? And are happy doing so? Then the Blue Belt in Internet Recruitment is NOT for you as well.

Jonathan’s Blue Belt in Internet Recruitment is for everyone else in between. And I can tell you I know very few recruiters that are in the first group who know it all already. On the other hand I know a lot of recruiters who are job board ONLY oriented. And happy to do so. I do understand that there are niches, and industries where that works well. I also know that there is less and less of those every single day.

If you are short of candidates there is nothing else currently available in Ireland that I would recommend better than Blue Belt in Internet Recruitment course. Why? You WILL learn to find ANY candidate that has left his professional footprint anywhere on the web.

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Career Internet Jobs Recruitment Social Networks Social Recruitment Twitter

Twitter is Hiring in Ireland!

As announced last week Twitter is setting up in Dublin. The first position is advertised today for the HR Business Partner.

Here is from the job announcement:

“We currently have an opening for an HR business partner. Here at Twitter, the goal of HR is to serve as a consultant across the organisation, to shepherd the core values and to protect the culture.”
“We help to foster relationships of trust, influence and change, when it is needed. Increasingly, we are championing best practice solutions before they are needed. And, very importantly, we provide great service to all of our employees. We spearhead solutions that promote healthy and productive professional lives for everyone at Twitter.”

Most of Irish media started speculation how “big” will Twitters presence be in Ireland? The comparisons and parallels with the recently set up companies have been drawn like the one most quoted from the IDA Ireland spokesman: “Facebook came to Dublin with plans to create 40 jobs and will employ 300 people at the end of this year. Google came here with plans to create 230 jobs and now employs 2,200.
What the IDA Spokesman forgot to mention is the number of staff LinkedIn has in Dublin. It is fairly small office, and there is no need to grow it further much really.

My prediction is that Twitters presence in Ireland will remain VERY small. There is no need for a large staff numbers . Nothing like Google 2,200 people really. Nothing like Facebook 200-something as well actually. Why is that?

Google has a long list of products that it supports and sells from the Dublin office. Do not forget that Google is the largest Advertising company in the world. We all know what Google AdWords is. Facebook is trying to do the same really. If you look at both of their average staff, it is all Account Management and similar sales positions. LinkedIn has ex recruiters selling recruitment packages.
What will Twitter sell you? Do you ever pay to Twitter? No. That is the truth today, and it could change once in the future. Up until then, Twitter doesn’t need the army of sales people as Google and other selling advertisements do. Twitter does not sell. Twitter does not support you much either, since you are not a paying customer. Twitter just show you that image of a whale being carried out by birds when the site goes down.

Or am I missing something?

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Career CV Jobs Recruitment Recruitment Agency

CPLJobs Mobile Recruitment Application


Cpljobs have just launched Ireland’s first FREE job search App. Whether you’re an active job hunter or just keeping an eye on the market, the Cpljobs app is perfect for you.

Key Features:

  •  Search 100’s of jobs by location and industry
  • Create an account and set up Job Alerts that suit you
  • Ability to save and email jobs
  • Apply directly for jobs through the app

This app makes the difficult task of finding a new job so much easier.
Download it now for Free!

If you would like to speak to a consultant to help you with your search, call us today!
01 614 6000

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Review: LinkedIn Job Seeker Account Upgrade

LinkedIn is the No. 1 Recruitment Social Recruitment Network in the world. That is the fact. There is no one in the recruitment social networking space that managed to do anything similar on the global space. And there is no shortage of well-funded start-ups who would love to take a bite at that business. When you think online social recruitment – you think of LinkedIn.

I tested the paid Job Seeker Account in the last 30 days, and published my findings in the blog post at the Irish Recruiter blog on LinkedIn Job Seeker Account.

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Internet Job Site Jobs Recruitment

Job Categories – what do job seekers look for? – September 2011

Ever wondered what industries do job seekers search for jobs on job sites? Here is the data from www.EmployIreland.ie
– showing the data for September 2011. The most popular is: Construction, Architecture & Property, followed by Security, Trades & General Services, Medical Professionals & Healthcare and Hotel & Catering.

Note the Telecoms, IT, HR and General Management with very little interest form Irish Job seekers.

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Blogs Internet Job Site Jobs Recruitment Recruitment Agency

National Online Recruitment Awards, NORA – how does it look like in UK?

In Ireland we have our NRF that gives awards to the recruitment agencies (NRF members only) and within those there is an Award for the Best Recruitment Web Site.

Then we have the Golden Spiders awards that again one has to pay €150 per site to get ‘Nominated’, so the real good work of start-ups is never seen there. Recruiters actually rarely feature there at all with the exception of national job boards that use it for branding.

UK has National Online Recruitment Awards – NORA. In 5 days NORA will be announcing the winner in the long list of categories. Here is a full list of categories and 5 shortlisted candidates for the awards in 2011.

The Finalists for the National Online Recruitment Awards 2011 are as follows:

 

Best Generalist Job Board
Jobserve http://jobserve.com
Jobsite http://Jobsite.co.uk
Monster http://monster.co.uk
Reed http://reed.co.uk
Totaljobs http://totaljobs.co.uk
Best Specialist / Niche Job Board
Gradcracker http://gradcracker.com
Women in Technology http://womenintechnology.co.uk
British Medical Jobs http://www.britishmedicaljobs.com/
Creative Pool http://creativepool.co.uk
Jobsgopublic http://Jobsgopublic.com
Only Marketing Jobs http://onlymarketingjobs.com
Prospects.ac.uk http://www.prospects.ac.uk
Executives on the Web http://executivesontheweb.com
Best Regional Job Board
Brighton and Hove Jobs http://brightonandhovejobs.com
Graduates Yorkshire http://graduatesyorkshire.co.uk
NI Jobfinder http://nijobfinder.co.uk
S1 Jobs http://s1jobs.com
STV Jobs http://jobs.stv.tv
Best National Recruitment Agency
Manpower http://www.manpower.co.uk
Laurence Simons http://laurencesimons.co.uk
Office Angels http://OfficeAngels.co.uk
Randstad http://randstad.co.uk
Spencer Ogden http://spencer-ogden.com
Best Small Recruitment Agency
Dylan http://www.wearedylan.com/
Heat Recruitment http://www.heatrecruitment.co.uk
Aspire People http://aspirepeople.co.uk/
Lipton Fleming http://liptonfleming.co.uk
CK Clinical http://CKClinical.co.uk
Detail 2 Retail http://detail2retail.com
McCarthy Recruitment http://mccarthyrecruitment.com
Paramount Recruitment http://paramountrecruitment.co.uk
Best Major Employer
Army Jobs http://armyjobs.mod.uk
BBC http://bbc.co.uk/jobs
G4S http://careers.g4s.com/
LV Liverpool Vistoria http://jobs.lv.com
Nestle http://nestlecareers.co.uk
Best Small Employer
Advanced Resource Managers http://arm.jobs
Breakthrough http://breakthrough.org.uk/jobs/index.html
Fairbridge http://fairbridge.org.uk
Innocent Drinks http://innocentdrinks.co.uk/careers
GCS http://join.gcsltd.com
Best Consumer Publication
Guardian Careers http://guardiancareers.co.uk
Herald Scotland http://heraldscotland.com/services/jobs
Express and Star http://jobs.expressandstar.com
Telegraph http://jobs.telegraph.co.uk
Manchester Evening News http://menmedia.co.uk/manchestereveningnews/jobs/
Best Trade Publication
Electronics Weekly http://electronicsweekly.com/Home
The Grocer http://jobs.thegrocer.co.uk
Personnel Today http://www.personneltoday.com/jobs/default2.aspx
Retail Week http://retail-week.com/careers
Times Educational Supplement http://tes.co.uk
Best Recruitment Advice Website
ACAS http://www.acas.org.uk
All About Careers http://allaboutcareers.com
Monster http://career-advice.monster.co.uk
CareerPlayer.com http://careerplayer.com
CareersAdvice.direct.gov.uk https://nextstep.direct.gov.uk
Best Newcomer
G4s http://careers.g4s.com/
HireMatch.me http://www.hirematch.me/
MoveMeOn www.movemeon.com
Nestle Careers iPad App http://itunes.apple.com/gb/app/nestlecareers-hd/id451966082?mt=8&ls=1
Innovate CV
www.innovatecv.com
Best Innovation
BeKnown http://beknown.com
HireMatch.me http://www.hirematch.me/
Nestle Careers iPad App http://itunes.apple.com/gb/app/nestlecareers-hd/id451966082?mt=8&ls=1
Wikijob http://www.wikijob.co.uk
G4s http://careers.g4s.com/
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Career Job Site Jobs LinkedIN Recruitment Social Networks Social Recruitment

What is the No.1 job board / search engine you use to search for jobs?

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LinkedIn Skills – SEO of your Profile!

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Blogs Internet Job Site Jobs Recruitment Social Recruitment

Oracle iPhone jobs application

Oracle iPhone Jobs App 0 Click to open in a large windowJust looking at the Oracle iPhone jobs application. Note that the Search screen has no free text search. As opposed it has the three ‘pull downs’ for Function, Country and City. It might be slightly unusual for job hunters used to do free text searches on any jobs web site. Should the mobile platform be limiting the job hunters so much? I am not too sure about it.

The ‘Choose’ buttons could be removed as well actually. If you click on an entry in the pull-down – I am guessing you have ‘chosen’ it? Or does this let you do some multiple choice?

It is early days jet and it will be the job seekers who will need to drive the further development. So some form of providing feedback on the apps functionality would also be nice somewhere, especially in the early days.

Congratulations to Oracle who is really leading the way in the recruitment innovation. The Blogging efforts, the communities and this mobile app really set your recruitment team apart any competition in Ireland.

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Career Internet Jobs Recruitment Search Engine Social Networks Social Recruitment Twitter

#truLondon

#truLondon is tomorrow. Jet another recruitment conference in the already full calendar of similar events. Or at least events that would fall under the same category. Only this one is not a conference but as the organiser himself call it, this is an: Unconference. Interesting marketing spiel you would say, and then realise how wrong have you been after attending it.

For any conference, there will be fantastic speakers and those that are less relevant to what you are interested in. The conference format forces you to sit at your table for the full duration of it, and hopefully survive to the end to get to that valuable networking time. I know it myself, talking to a group of 100 recruiters about the aspects of the social internet sourcing, a large portion of them are asleep. They are here for the next or previous speaker. Their candidates are not on social networks (or at least they strongly believe so!). Here is where the unconference style gets interesting. There are always a number of topics covered by different speakers. You choose the one you like best, and even if you find a presenter boring – you can easily walk out and join something else going on in the same time. Sometimes even whole groups if they finish earlier – just ‘walk out’ and go and join another topic. What is even more important the setting is always organised so that there is no presenting of a speakers (OK, Bill does blow a whistle sometimes!) there is no podium, but kind of like Musical Chairs setting where people just sit around and one expert starts and leads the discussion on a chosen pre-set topic. Having no stand and podium the emphasis is on discussion. All in the group are invited to contribute. A good track leader will invite everyone in the group to contribute, and allocate time for everyone to have time to do so. The format is usually like: Here is a something that I have done in the recruitment that helped me a lot. Can this help you recruit in your industry or geography or niche? Interestingly enough the ones who are track leaders, actually learn the most. They hear all kind of feedback, and ideas of different possible applications of what they spoke about. Now tell me, how much have you learned as a speaker on a classical conference where you talk for 45 and have 10 minutes Q&A session?

But Bill did not stop there. Besides organising the best possible recruitment conference Bill makes sure that no one goes home for dinner. You simply get a continuous session pretty much until you can stand on your feet (or sit on anything) that day/night. There is no corporate policy that applies to you after hours, so a true brainstorming sessions just kick inspired by combinations of all the official talks during the day. And tomorrow you do it all over again. Two full days (you can forget 9 – 5 PM schedule), of top notch recruitment futurology.

To make things worse tomorrow we will also have to dance on the #Ride event in the City Hotel.

I am 100% confident I will hear about and see things I didn’t even know exist. I just learned reading in advance about something called Google+ Hangouts that Oscar Mager is going to talk about tomorrow. I do not know where have I been hanging out lately, but I honestly haven’t heard of the Hangouts thingy before. It sounds a bit like Facebook party, but with video element as well (oops, have to get a haircut today!) Oscar is already talking about the application of in in the recruitment. Bill said here that what is discussed on the #tru events becomes practice in recruitment some 3 to 6 months later. Not all of course – but very little have emerged in recruitment that wasn’t discussed months ago on the #tru events in this year.

Glen Cathey wrote an extensive review on the last years #truLondon on his blog. Here is one sentence where sums it all up:

I found TRU London 3 to be a fantastic experience and a welcome (and needed!) deviation from the traditional conference. I was exposed to more content and more engaged discussion than I have ever experienced at a recruiting conference of any kind.

I had a chance to participate on #truDublin and #truLeeds unconferences this year, and am really looking forward for the #truLondon tomorrow.

SEO for Recruiters

I am leading a track on SEO for Recruiters tomorrow afternoon – and want to thank you all who have sent the questions up front today. I also want to thank for all the feedback on the last SEO for Recruiters session I lead in #truLeeds. I am thinking on doing the #GoogleDance in London again tomorrow…

Twitter for Recruitment

There will most likely be another ‘secret’ track (you heard it here first) about nice sourcing on twitter. Ask about it tomorrow since it is not really announced (not much!).

So that is in short what is about to happen over the next days on the #truLondon conference. 190 names confirmed so far, and a long list of great topics and speakers. Well done on preparing it for us Bill! It is on us know to make it a success!

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Career Internet Job Site Jobs Recruitment Social Recruitment

Loadzajobs.ie is dead

After a few years the recruitment website Loadzajobs.ie, run by a large newspaper publisher in Ireland – Independent News and Media, have disappeared from the web.

What replaced it is jet another recruitment web site. It is called FindaJob.ie. Recruiters used to call the old one ‘Loadza’ form Loadzajob.ie, so I am getting this new one will be called ‘Finda’. So what does Findajob.ie have that was better than Loadza? At a first glance, it is not as nice. The colours and graphics are far from the quality Loadza had. On the other hand – there is far less distractive advertising, so it is easier to read. Being own by a newspaper company, it is likely they will try to monetize the space on the pages, and fill FindaJobs.ie pages with blinking advertisements again. Which would be a pity actually. What is a big step for a recruitment web site in Ireland – the FindaJob.ie has gone into the Social Recruitment! On the home page – there is a lint to a Social Networking sites: LinkedIN, Twitter, Facebook and Google+! Although most of the customer oriented web sites have those for years, this is a big step for an Irish Recruitment site especially the one owned by the newspapers. Although the global recruitment sites are frantically trying to find the way how to get into the social space (Remember the Monster’s BeKnown?), the Iris ones have tried to ‘protect their turf’ for years now.

So how is Loadza,…. oops Finadajob.ie actually doing in this Social recruitment space.

The Facebook link is linking to their Facebook profile, the LinkedIN to some LinkedIN group. The link to twitter is to their Twitter profile and the Google+ shows the number of people that clicked on it so far. That is all well. And let us check the success of it all so far:

Facebook: 941 likes
LinkedIN Group: 5 members
Twitter: 15 followers
Google+: 10 likes

The numbers show that Finadajob.ie didn’t really get any traction in the social media space. 941 likes on LinkedIN could be called a success, but the listed ‘Likes’ are from: Independent.ie, Herald.ie, IndependentWoman.ie and similar. More can be seen when one would log in into the Facebook site. Is it surprising the Social Media reach is so limited from a company that runs a traditional Newspaper business? You be the judge of that yourself.