Category: SEO

Jobs.ie and EmployIreland.com on the raise

Post author By Ivan | JobsBlog.ie
Post date November 2, 2009
2 Comments on Jobs.ie and EmployIreland.com on the raise

Jobs.ie and EmployIreland.com are the only two web sites that recorded a growth of the unique visitors numbers during September this year. According to Complete who collects the public data, as opposed to the marketing messages from the job boards, Irish Jobs, RecruitIreland and Monster both recorded a significant drop of traffic during September 2009.

September is the very important month in the online recruitment industry. In the previous ten years, almost all leading job boards would have a record numbers of visitors in September. The current recession is obviously affecting the online recruitment industry.

Are the social recruitment sites like LinkedIN and even twitter, or Irish start-ups like Jobs Market stealing the traffic from the job boards? It certainly seems the case, since the traditional job boards are obviously getting less traffic.

So what have Jobs.ie and EmplyIreland.com done to keep the traffic rising during September? A bit of SEO perhaps? What do you think?

Tags EmplyIreland.com, irishjobs ie, Jobs, Jobs.ie, LinkedIN, Marketing, Monster, Monster.ie, recession, recruitireland, RecruitIreland.com, Recruitment Industry, traditional job boards, traffic, unique visitors

Internet Interview Job Site Recruitment Search Engine SEO Social Recruitment Twitter

Bill Fischer, Co-Founder of TwitterJobSearch.com

Post author By Ivan | JobsBlog.ie
Post date October 5, 2009
No Comments on Bill Fischer, Co-Founder of TwitterJobSearch.com

Bill Fischer is having a speech in Dublin on the Microsoft’s Future of Recruitment conference later this week. His company in Bill’s own words: TwitterJobSearch.com, is a global search engine for Twitter that uses natural language processing to identify and index offers of employment.

I asked Bill what will he be talking about in the recruitment conference in Dublin. Here is from Bill in his own words:

Bill Fischer: Hi Ivan, Yes, I’ll be discussing some of the challenges and opportunities that the real-time web brings to the recruitment space. There will be some analysis of the current social media landscape, some thoughts on search/cpc approaches to recruitment, and an introduction of some of our new products that sit in the social media/search space.

Bill is the expert in the field, and his latest Twitter Job Search gig raised a lot of dust in the online recruitment world. In the Ireland lagging in Social Media adoption article only a few days ago, I wrote about the Twitter Job Search penetration in Ireland. It will be interesting to see how will Bill’s presentation affect the number of jobs in Ireland in the Twitter Job Search and in the social media in general.

About Bill Fischer
Co-Founder and Director of Workdigital Ltd, the vertical search solutions development company that built workhound.co.uk and twitterjobsearch.com. Co-Founder of DVD Station, Inc., a world-class media/entertainment internet retail systems company. Former VP of marketing for a massively multiplayer online gaming company with over 2.4mm customers in 50+ companies, and builder of marketing systems for a user generated content site acquired by Electronic Arts. Previous marketing and general management experience at more.com, threerings.net and Ebates.com. A frequent speaker, interviewee, and panelist for entertainment trade and classified search and was acknowledged in the editor-in-chief of Wired’s book, The Long Tail, as an expert on collaborative filtering and internet search engines. Twitter: @williamfischer LinkedIn: http://www.linkedin.com/in/wmfischer

Tags bill fischer, collaborative filtering, entertainment internet, global search engine, internet search engines, Jobs in Ireland, marketing systems, Recruitment Conference, recruitment world, search cpc, search solutions, search space, solutions development, Twitter, vertical search

Career Internet Jobs Recruitment Recruitment Agency Search Engine SEO

How to post a job online Part 3: Job Description

Post author By Ivan | JobsBlog.ie
Post date April 2, 2009
No Comments on How to post a job online Part 3: Job Description

The following article is the third part of three articles on – How to Post a Job Online. The first article is Job Titles. The second is Job Tags and Keywords.This third article concentrates solely on the Job Description.

Job Description

Do not start your job description with:
Your job title – since it is probably printed above it on your Jobs Page in larger font.
An advertisement – We are the best company for…

Do start your Job Description with a sigle sentence that is 3 – 5 second sales pitch for your position. When a job seeker gets to the page your job is advertised you have a few seconds to get his attention to read the full long page and apply to your job. That is why your first sentence of a Job Description is crucial. Remember that a job seeker have seen the Job Title already, and that message brought him to the job advertisement page. The first sentence have to be the natural extension of the Job Title, so do not repeat it in full again, but tell the job seeker more about your job.

Under your first sentence very short paragraph use the headings to name the following parts of the job specification. Do not use more than 4 or 5 headings. Use the combination of the lists and the text in every job specification. It makes the page easier to scan and digest in seconds.

Do not end your job specification with jet another advertisement. Apply button is where you want the job seeker to end up, as quick as possible. Your conversion rate drops a single percent with every word too many in your job description. The unnecessary words at the need of the job description have even worse effect. A pure branding sentence about your company can reduce the conversion rate of a page where the job is advertised more than 10%, especially if it contains a hyperlink to another page (your home page).

A job description advertised on a web site has a function. When writing the content for that page – a Job Description, have that in mind. Be aware that the goal is to get the right candidate to the page (write relevant content) and get him trough the content as quickly as possible (headings, lists, formatting) to the application form. Your advertisements and branding messages have its place in your Company Profile (on jobs sites or anywhere else on your own web site. Their effect on the job advertisement page is just the reduction of applications.

Tags a job description, a job description for, a job description for a, account manager job description, accountant job description, accounting job description, administration job description, administrator job description, advisor job description, agent job description, analyst job description, and job description, architect job description, assistant job description, baker job description, bank teller job description, bartender job description, business development manager job description, call center job description, call center job descriptions, cashier job description, ceo job description, cleaner job description, clerical officer job description, clerk job description, consultant job description, contract specialist job description, controller job description, cook job description, creating job descriptions, credit controller job description, customer service job description, customer service manager job description, customer service representative job description, database dministrator job description, development manager job description, director" +"job description, editor job description, electrician job description, engineer job description, engineering job description, executive job description, finance job description, free job description, free job descriptions, fund accountant job description, general manager job description, How to Post a Job Online, how to write a job description, how to write job descriptions, hr job description, hr manager job description, human resource manager job description, information technology job description, information technology job descriptions, instructor job description, it job description, it manager job description, job description, job description administrative assistant, job description and person, job description art teacher, job description as, job description assistant teacher, job description auditor, job description business analyst, job description cfo, job description clinical, job description customer, job description director, job description for, job description for assistant, job description for sales, job description for senior, job description format, job description hotel, job description human resource, job description in, job description or, job description or role, job description payroll, job description restaurant manager, job description retail, job description senior, job description software, job description sous chef, job description template, job description templates, job description waiter, job descriptions, job descriptions com, job descriptions for, job descriptions in, job discription, jobs description, lawyer job description, leader job description, librarian job description, management job description, manager job description, manager job descriptions, managers job description, marketing assistant job description, marketing job description, marketing manager job description, medical assistant job description, my job description, needs assistant job description, network administrator job description, nurse job description, operations manager job description, ordinator job description, person job description, pharmacist job description, planner job description, porter job description, producer job description, project manager job description, project worker job description, property manager job description, receptionist job description, recruiter job description, rep job description, representative job description, sales assistant job description, sales job description, sales manager job description, sales representative job description, sample job description, sample job description for, sample job descriptions, secretary job description, shop assistant job description, sna job description, staff job description, supervisor job description, support worker job description, teacher job description, team leader job description, teller job description, the job description, trainer job description, travel agent job description, waitress job description, waitress job descriptions, worker job description, write a job description, writing job description, writing job descriptions

Blogs Career Internet Jobs Recruitment Recruitment Agency Search Engine SEO

How to post a job online Part 2: Job Tags / Keywords

Post author By Ivan | JobsBlog.ie
Post date April 2, 2009
4 Comments on How to post a job online Part 2: Job Tags / Keywords

The following article is the second part of three articles on – How to Post a Job Online. The first article is Job Titles. This second article concentrates solely on the Job Tags or Job Keywords.

Job Tags

Tags or Keywords are the words or phrases we can associate any page with to help the search engines and content management systems understand what is our content about.

How to create a set of tags that will drive traffic from the search engines to your job advertisement?

When you have crated your ‘perfect’ Job Title, you will most likely and up choosing one of the number of the good ones you came up with. That best one will then be your Job Title, and the rest of them you can use as Tags. How many? The more the better! Job sites usually let you publish around 1000 characters in the Job Keywords field, so do not exceed that limit.

Tags multiply the power of the Job Title. How do they do it? Simply because most jobs sites and modern CMS-es know how to use tags to generate pages, and links from them. If tags structure is applied correctly, it can multiply your job applications numbers.

Career Internet Jobs Recruitment Recruitment Agency SEO

How to post a job online Part 1: Job Title

Post author By Ivan | JobsBlog.ie
Post date April 1, 2009
4 Comments on How to post a job online Part 1: Job Title

The following article is the first part of three articles on – How to Post a Job Online. This first article concentrates solely on the Job Title.

Job Title

Job Title is the most important part of your job description. Why? Job title is the first part that the job seeker will see of your job advertisement. In half of the different displays that is also the only part of the job description a job seeker will see. If your Job Title is not catchy, you will lose the attention of a job seeker and he will go to apply for a job better presented by its title.

Besides the visual presentation, the Job Title has the extreme importance in driving the traffic to the web site where the job is advertised. Why? Best job sites are designed so that the Job Title from your job advertisement actually generates dynamically the most important web page elements on the page the job is displayed. Your job title will also become a web page title, a link title, and will display itself on huge number of the places on the web site where the job is published. The result is that the search engine will drive traffic to the page where you have advertised your job – and the traffic will be related to the job title you have chosen for your job.

Choose a wrong job title, and you have missed the opportunity to drive interested job seekers to your job.

So what should a Job Title be on a job site?

In most cases you have some predefined title already. It is usually a name of the role the position will be working on in the company. It is something like Welder, Project Manager, Quality Assurance Specialist, etc.

Now let’s think like a job seeker for a second, and try to imagine what will a job seeker be searching for in the search engines? He might logically start looking for the role name (like Project Manager). If the results are not close enough, the job seeker will include the location. The search phrase will look like Project Manager Dublin. If that does not return what he is looking for, he will filter further with a skill he possesses. So the search phrase comes to Program Manager Dublin Six Sigma.

Now let’s go back to your job advertisement, and look at the ways to attract that candidate. Why him? Well he knows exactly what role, where and with what skills applied is his desired role. People who do not look for a job in Dublin are not potting the word Dublin in the search phrase. It’s a natural filtering process, and the perfect candidate is the one who comes to your job advertised with a search phrase that is a good representation (or the exact match?!) of your job and therefore your job title.

The average quality of the job applications for the position advertised as just a role (Program Manager) is really low compared to the job advertised with a Job Title constructed as a role + location + skill.

Furthermore your jobs page with your job advertised as a simple job role name most likely has a greater competition, meaning many other sites have a page like this, and it will be extremely hard to get the job hunter to your page from the search engine. The more complex your job title is – the less competition for that phrase exists in the search engines, Jour job is more likely to get there on top of the search result and drive the traffic to your job page the page your job is advertised.

Next: Job Tags & Keywords

Blogs Career CV Database Google Internet Jobs Recruitment Recruitment Agency Search Engine SEO

Green Jobs

I am pleased to announce the nicest Irish Job board: Green Jobs!

A this is second new job board I am looking at today, and funnily enough the first one was also ‘green’ or perhaps a bit to ‘green’!

Anyway back to Green Jobs! It is again the jobs site owned by the recruitment agency, and the good thing is – they do not hide it a bit! Their Green Search logo is proudly displayed in the header next to the Green Jobs one.

The Green Jobs Design

The design of the Green Jobs web site is probably the nicest site design of all Irish recruitment web sites. Modern, Web 2.0 (and beyond), light colors on the white background, 3D,… what can I say? It ticks all the right checkmarks! It really is a pleasure to look at, and I find hard to write about it, since I just keep starring at the front page. And not only the front page. When you browse around, you find the little graphics in the site that are relevant to the content, and make the site easier to read and follow.

There are some possible improvements on the looks, it could be a bit modernised since some elements are a bit… ‘old’. The latest jobs scrolling make me really nervous since I cannot really read about the job. It’s too quick! Featured employers box ruins the balance, and is over, over,… out-standing. Fonts could be a bit more exiting… But hold on! This is still probably the nicest (Heineken) jobs site in Ireland!

PS. If you are a graphic designer who made those graphics please call me on 076 670 8888 now! I have a job for you!
PS2. In case you are calling from Brasil, there is +353 for Ireland in front of the number…

The Green Jobs Usability

Well,…. there is always a room for improvement. Again, there is only one green button, on one page only that leads you to the job search facility. I think a job site’s main purpose is to show jobs. The Jobs Search should be on every page. I will repeat that. The job search should be present on every page.

SEO of the Green Jobs

Well not much of SEO on the Green Jobs page. There is actually a test you can do on a job site to check how serious contender are they. You just look at the URL of their job posting. If the page where the job is actually displayed does not contain the job name in the URL, in the TITEL, in the META, in H1 Tag, and a few times in the text…. well then that page will not get much relevant traffic from the search engines. You have to ask yourself – why publish something if it will not have any reach?

So let’s see the URL of the job post on Green Jobs:
greenjobs.ie/jobseekers/info.php?jobid=158

Well, you be the judge… My take on it is that they will always depend on Google AdWords for the traffic to their site, and we all know that this is not really sustainable way to run a job site.

Conclusion?

Green Jobs is the nicest little recruitment site in Ireland. It is cute in its simplicity really. Well done and all the best Greens!!!

Tags environment job, environment jobs, environment jobs ireland, environmental jobs, environmental jobs in ireland, environmental science jobs, environmental science jobs ireland, green jobs, green jobs ireland, green jobs search, green search, greenjobs, greenjobs.ie, gren job

Jobs Recruitment Search Engine SEO

Jobs Ireland (Jobs-Ireland.ie)

Post author By Ivan | JobsBlog.ie
Post date June 19, 2008
2 Comments on Jobs Ireland (Jobs-Ireland.ie)

I started working on a new job site this month. It is called Jobs Ireland and is hosted on a domain www.Jobs-Ireland.ie. It is early days rally. Today it is a ‘Job Board in the Nappies’, but some of the ideas that are coded now actually look like the interesting features for the end users.

Jobs Ireland Usability

In general the job boards in Ireland tend to suffer from the ‘over development’ while a new feature is built onto the existing code every now and then. After some time all those ‘extra’ features tend to overshadow the main features of the jobs board. The results that it is hard to find out how to simply apply for a job. Starting fresh with Jobs Ireland the aim is to get a set of features that are useful to the job hunters and stick to that set of features, without adding more and more. This is all to help job hunters to simply find the job they want and enable them to simply and quickly apply to it. Effortlessly is the word to use here really.

Jobs Ireland Speed

Another aspect I am also interested to look into while developing this site is the speed. The job boards have a clear problem with the speed for the two reasons:
1. Too many jobs slow the databases behind the jobs sites
2. Too many marketing messages and advertising sold as banners make the pages ‘heavy’

The aim with the Jobs Ireland is to make it fast as a web site should be. I started measuring the speed of the job site from the day one, before a single job was published, and am testing it as it is populated with the jobs. Initially just after the Jobs Ireland site was first installed I populated the database with 50 000 jobs and have run the speed test. The results did not show much difference with a ‘full’ and completely ‘empty’ database. That is the target I am working towards with the live jobs now as well.

Tags Jobs Ireland

Google Jobs Recruitment Recruitment Agency Search Engine SEO

Recruitment Roadshow 2008: What is The Best Job Title?

Post author By Ivan | JobsBlog.ie
Post date June 3, 2008
No Comments on Recruitment Roadshow 2008: What is The Best Job Title?

Recruitment Roadshow 2008 took me to Swords and Tallaght today visiting the two La Creme & Premier offices. It was really interesting how the same presentation I am giving every day evolves from the contribution from the recruiters I meet every day. The most interesting topic we spoke about today was the Job Titles. Basically the question was:

What is The Best Job Title?

Since the Job Title appears in the Job Search Results on the job boards, and it also appears on the Search results of the search engines, it is very important to write the job title in a such way that it invites the web site visitor to click on it. If the job title does not make a job hunter click on it to see more of the job, the application process gets ‘broken’ and a visitor/CV is lost.

The conclusion is that a job title has to be:

By looking at the Google Analytics data of a recruitment agency web sites or a job sites, and comparing the number of views of the same job with a different job titles gives a definitive answer, and that is that:

The job tile on a recruitment agency web site and a job boards shouldn’t be the same!

Why? Simply because you are trying to attract the job hunter in the different environment.

Job Titles for the Job Boards

Job boards contain thousands of jobs. Most likely there will be numerous jobs with the job tile that is exactly as yours. Standing out is a good thing. Sometimes you need to ‘Go Crazy’ as well (for certain type of jobs). I have heard how the tiles like: ‘Can you sell ice to the Eskimos’ work well, simply since they stand out.

Recruitment Agency and Corporate Site Job Titles

Job tiles on your own web site need to be far more formal. There are two reasons for it. Here you do not compete with the rest of the recruiters in the country. Here it is all about you and your brand. Informative, descriptive, short, attractive…

Another point is that your web site content is the main driving force to the web traffic to your recruitment web site. The majority of the content of the recruitment sites are the job descriptions. Google just loves your jobs online since they get updated regularly, and Google ‘loves’ the live content. Your job titles will most likely (should really!) contain the most used search phrases to drive the traffic from Google. If you want relevant traffic you need the job titles that are 100% relevant to your jobs.

This simply points to the obvious:

Job titles for the job boards and job titles for your company web site shouldn’t really be the same.

Tags Irish Job Titles, Irish Jobs, job title, job titles, Recruitment Roadshow 2008

Blogs Search Engine SEO SERP

CBO, Chief Blogging Officer

Post author By Ivan | JobsBlog.ie
Post date May 7, 2008
No Comments on CBO, Chief Blogging Officer

CBO, Chief Blogging Officer: Blogging and Business on SEO Consultant .

Tags CBO, Chief Blogging Officer, SEO

Jobs Recruitment Recruitment Agency Search Engine SEO

Pay Per Click: Using Adwords effectively for recruitment websites

Post author By Ivan | JobsBlog.ie
Post date May 1, 2008
2 Comments on Pay Per Click: Using Adwords effectively for recruitment websites

Using Google AdWords for your recruitment campaigns? Here are some basic tips in the article below. Use it as a checklist, to review what you are doing with our Google AdWords campaigns…

Why Use PPC?
When thinking about your online marketing portfolio have you ever considered Paid Search or “Pay Per Click” (PPC)? With the ever increasing competition to get you site on the first page of Google, Yahoo or Live Search for phrases like ‘architecture jobs’, ‘sales jobs’ or ‘marketing jobs’ PPC may seem like an attractive option; you can determine which keywords you want your PPC Ad to appear on, when and where you want your Ad to show and how much you want to spend per month with instant results. By following a few key guidelines you can really maximize the potential of your PPC campaign by generating quality CV’s at a low cost and low risk. You can also add tracking code so that the ROI from your PPC campaign is easily calculated, making PPC an effective and measurable marketing tool for your recruitment website.
Save money by spending time setting up your Campaign
Setting up a PPC campaign is easy but there are pitfalls to avoid. Too many people make the mistake of just adding the keywords and leaving the campaign to run ending up with a huge credit card bill and not much else to report. Remember that Google makes a substantial part of its revenue through Adwords!
So where do you start?
Thinking about your budget is a good place to start. The more money you spend, the more keywords you can bid on and therefore the more CV’s you can get. Once you have decided on your budget set your daily budget limit accordingly otherwise you could see a huge bill at the end of the month!
Writing a good Ad
Once you have decided on your budget you can start looking at what your target jobseekers or clients might search for e.g. “architecture jobs”, “social care recruitment”, “project manager jobs in London”; this will form your list of target keywords. Now you can start writing your Ad. Here the fun starts; you have got only 95 character spaces to create a compelling Ad that is going to entice a jobseeker to click on it – and not on your competitors! There are a few key rules to remember when writing your Ad:
• Make sure the keyword appears in the Ad; the words go bold and the job seeker will see that your site is relevant.
• Be creative in your writing; “apply for 100’s constructions jobs” sounds more enticing than “construction recruitment agency”.
• But also be specific; if you’re only recruiting for graduate positions you don’t want a senior professional clicking though as they are not going to apply for a job and you’ve just used up some of your budget.
• If you’re targeting a specific geographical area e.g. “surveying jobs in London” then say it. It means you’ll save money by only generating a targeted audience to your site.
• Give a call to action e.g. Submit your CV, Apply today! – this is ultimately what the jobseeker wants.
• Create multiple Ads, i.e. create a different Ad campaign for each of your sectors; if you’re a technical recruiter create an Ad campaign for architecture, another one for construction and so on.
And once a job seeker has clicked on the Ad think about where they end up…
• If your Ad is about engineering jobs, the jobseeker is expecting to find engineering jobs, so link your Ad through to the engineering jobs page not the home page.
…and what you want them to do when they get there
• Make sure that there are clear calls to action; register for a job / contact you / submit their CV so the chance of getting that CV is high.
How to make your money go further
It is worth checking your account settings before you set your new PPC campaign live. Think about when jobseekers are most likely to be searching for jobs; it is unlikely that at 4am you’re going to get many serious applications and if Monday to Friday is prime job seeking time do you want your ads appearing on Saturday? Also think about where you want your Ad’s to be displayed. By switching off the content network you can then focus on the real traffic and significantly decrease your susceptibility to click fraud. And if you want your job to display at or near the top of the sponsored listings alter you position preference so that you’re Ad’s display in the top 5.
Tracking / Reviewing / Testing / Tweaking
So how successful was your Ad? By adding the tracking code to the goal pages on your site e.g. your registration thank you page, you can determine how many CV’s you generated from your PPC campaign and the cost of each CV. Calculating your PPC ROI from there is very easy.
Feeling creative? Have another look at your Ad results, from here you can see which ads are generating a high number of jobseekers to the site or in technical jargon a high “click through rate“ (CTR) and which Ads are being displayed a lot (have a high number of “impressions”), but are not being clicked on. You can then try different Ad campaigns under the same keywords to see which one generates a higher CTR, or remove ones which are not generating much traffic. Through a bit of trial and error and monitoring your PPC performance you can tweak your campaign to have a higher spend in areas where you have the most jobs and on the best traffic converting key phrases. Linking Adwords into Google Analytics will give you even more data to play with.
With a bit of patience and tweaking your PPC campaign can be an effective marketing tool for your recruitment website, generating instant results at a high ROI which is all completely measurable and can be tailored to any budget.

Tags Google AdWords, Google Marketing, Marketing, Online Marketing, PPC, PPC Recruitment, Recruitment Marketing, Search Engine Marketing, SEM

Blogs Google Jobs Recruitment Recruitment Agency Search Engine SEO SERP

Google AdWords in Recruitment?

Post author By Ivan | JobsBlog.ie
Post date April 14, 2008
2 Comments on Google AdWords in Recruitment?

Google AdWords was good!

Years ago I was preaching to the recruiters in Ireland to start using Google AdWords. The cost per click (CPC) was literally a few cents. The early adopters really drove massive traffic, and relevant traffic to their web sites. I remember my own www.IrelandJobs.ie – and how easy was it to purchase a thousand visitors a day. We experimented a lot and found that the best click trough and the conversion rate on our web site was for the AdWords Campaigns linking directly to a job just advertised.

Today the scenario is the opposite.

Google AdWords is bad!

Cost per click started grooving from the day one. It was just a question of time when will it all stop making sense. In the late 2007, when CPC reached the 1 Euro, a lot of people started revaluating their Google AdWords accounts and rethinking if that spend still makes sense. A large number of advertisers stopped their accounts or limited their budgets. The results are that the CPC stabilised for a time. It took some time to get used to pay over a euro for a visitor. Advertisers got used to it, and the price is soaring up again.

So why is paying a single 1 Euro per job hunter bad for your business?

Well simply because you could be paying about half by purchasing your traffic from other sources. Call today for details: 01 440 1900!

Tags Google, Google AdWords, Recruitment, SEO, Web Site Traffic

Google Jobs Recruitment Recruitment Agency Search Engine SEO

Job Search Keywords

Publishing a job advertisement on the web strongly benefits from the search engine optimisation of the jobs post itself. Regardless of the job board you are publishing your job you will definitely get more applications if you apply the search engine optimisation techniques to your job advertisement.

How to optimise your jobs postings for the search engines?

There is very little that a job board will let you control on the web page where your job is advertised. The only element of the page that you can control is the text on the page. You cannot do much with the URL, Title, Meta,… it is on the job board staff to worry about that. You control the text. ‘The Content’. And you know what the search engine optimisation specialists say? They say: ‘The Content is the King!’. What is the importance of content in the search engine optimisation? Well search engine optimisation is actually all about the content. Search engines actually do not do much but read, analyse and index the content on the web pages. If your content is original and relevant to the particular term, a search engine will display your page in the listings for the search phrases your content is about.

But what we forget to write in the content is what people are actually searching for. When writing a job specification for the job advertisement we forget to actually mention the word ‘Job’. I the same time we are trying to attract someone looking for a job. We do know that when someone is looking for a new job, that is exactly what he will write down in the search engine, the word job or jobs. In the same time when writing a online job advertisement we co rarely put a word job or jobs in it. In fact the job boards themselves tell us to put a whole list of other words, but not to mention a most important word jobs?

Just remember, you are advertising a job!!!

For any search engine to consider your job posting worth displaying in the search ranking pages you have to use the word ‘jobs’ frequently in your job advertisement!

Tags Job Search, Job Search Keywords, Jobs, Jobs Search Keywords

Search Engine SEO

How do people search?

Interesting statistics published by OneStat:

The 7 most used word phrases in search engines on the web are:

1. 2 word phrases 32.58%
2. 3 word phrase 25.61%
3. 1 word phrases 19.02%
4. 4 word phrases 12.83%
5. 5 word phrases 5.64%
6. 6 word phrases 2.32%
7. 7 word phrases 0.98%

Tags Search, Search Engine

Jobs Recruitment Recruitment Agency SEO

‘Long Tail’ Search Results in the Irish Recruitment Industry

Post author By Ivan | JobsBlog.ie
Post date March 26, 2008
No Comments on ‘Long Tail’ Search Results in the Irish Recruitment Industry

What is the ‘Long Tail’ search result?

According to HitTail (a nice online SEO tool), the Long Tail is an economic concept that says the collective demand for less-popular items can exceed all the most popular added together. So, long tail search is about using terms related to your prime search terms that will individually cause less search hits but collectively increase your search hits. Get it?

The opposite of the ‘Log tail’ is the ‘Short tail’. Short tail search result listing in the Irish online recruitment industry is your site ranked for the single word (like ‘Jobs’) or simple phrases (like ‘Cork Jobs’). Long tail example is a visitor that came to your site by searching for: “multilingual sales representative”:

http://www.google.ie/search?&q=multilingual+sales+representative

… or even longer search phrase, hence the name ‘Lon Tail’ search phrase result.

The importance of ranking the recruitment web site in the ‘Long Tail’ search engine results is absolutely huge. That is the fact. Here is why:

QUALITY
The better the job hunter ‘describes’ the job he is looking for in the search engine the more relevant candidate you are getting to apply for your jobs. Increasing the quality of the applications for your jobs will bring benefit to almost all steps in your selection and recruitment process.

QUANTITY
This is where it gets ‘unexpected’! The logic says that since less people are using the long search phrases while searching for jobs, there should not be MORE applications from the Long Tail results than from the listing for the short broad terms like ‘Jobs’. The reality is the opposite, simply because of the sheer QUANTITY of the Long Tail search phrases. The total amount of the applications for the long tail search phrases will ALWAYS be higher that the applications that came for the broad search terms.

Conclusion on the Long Tail search phrases in the Irish recruitment:
By listing your site high for the long and descriptive search phrases will bring you the best candidates in the largest volumes.

Sounds like a dream? And jet it’s sooo doable!

Tags Long tail, Search Results, SEO

Jobs Recruitment Recruitment Agency SEO

Win a Free SEO Web Site Review Service

Post author By Ivan | JobsBlog.ie
Post date March 26, 2008
1 Comment on Win a Free SEO Web Site Review Service

Are you an Irish Recruitment Agency? If so – read on! There is a freebie for you here!

There is the ‘Hard to Believe’ fact that not a single Recruitment Agency web site have ever managed to appear on the first page in Google.ie for the simple search phrase ‘Jobs’. Basically here:
http://www.google.ie/search?&q=jobs

One would think – it is a budget problem. If there is enough job boards pumping enough money in the search engine optimisation, they will fill the top ten slots, and there is no place for the recruitment agencies there. But anyone who knows anything about recruitment industry in Ireland knows well that Ireland is too small to host ten strong generalist job boards that would compete for so strong and broad search term like ‘Jobs’. The marketing budgets of the top 10 recruitment agencies dwarfs the total revenue of some of those job sites listed there on the first page in Google for ‘Jobs’.

I have always wanted to put an Irish recruitment agency there on the first page in Google for the word ‘Jobs’. I never hided that ambition.

So in partnership with the SEO Consultant, I am offering a FREE SEO Web Site Review Service to all recruitment agencies in Ireland. First comes first served. The SEO Web Site Review Service is a first step towards listing your recruitment web site on the first page in Google for the word ‘Jobs’. You need to take the first step to reach your goa and rank your recruitment web site high. So sign in for the free SEO Web Site Review Service today!

How to get the Free SEO Web Site Review Service – just request it in the Comments section below.

Tags Google, Jobs, Ranking, Recruitment Agency, Recruitment Web Site, SEO, SEO Consultant, SEO Review