The following series of articles I will write about the long list of changes LinkedIn have brought in lately, and how does it all reflect the recruitment process in Ireland. The main topics are:
• Free Job Advertising by LinkedIn
• Paid Job Seeker Account on LinkedIn
• Why Would I Pay LinkedIn?
• LinkedIn Future – Advertising Platform
If there is any topic in relation to LinkedIn you think I missed – please let me know in the comments from below, and I will do my best to include it.
I have spent most of the last week with Facebook and Google in their fancy Dublin offices. One word I have been hearing over and over: Maximize. They used the word Maximize in every second sentence. It is absolutely unbelievable on how many places you can put that word and almost not lose the meaning of what you are talking about. It reminded me of the Supersize Me a bit, and sometimes I just had to apologize because I started laughing laud (lol).
If you think about the top companies that are ‘in’ lately, we are talking about the (Google) search engine turned into the advertising platform. Social Networking Web Site (Facebook) turning into the advertising platform. Computer company (Apple) turning into mobile phone (iPhone) company turning into the advertising platform (App Store).
The common denominator is the Advertising Platform. Hence the more time you can say Maximize in describing your products and services the better chance of success in the modern economy.
So how can LinkedIn Maximize?
Maximize your Employer Branding – Company Page on LinkedIn
Maximize yourself as a job seeker – Paid Job Seeker Account
Somehow I do not think it is enough. LinkedIn will have to think of more places and times they can put the medical word Maximize in their lingo. To thrive they need to become an advertising platform of some sort. There is no other way up the food chain.
Dara O’Briain defined how wrong one can be in the eyes of the Irish low as:
1. there is all this stuff which comes under: That’s grand
2. then it moves into: Ah now don’t push it
3. … and finally it comes under: Right now you’re takin the piss, and that’s when the police come in.
LinkedIn is also placing the job seekers in three categories and offering a product for each. If you are looking for a job you should pay different fee based on how desperately you feel:
1. Basic Job Seeker
2. Job Seeker
3. Job Seeker Plus
What those get you is that you: Get noticed by recruiters with a Job Seeker Badge. And you can send some from 0 to 10 LinkedIn messages called inMails to other LinkedIn members.
Large numbers of us Irish feel a bit strange with this public display of interest in another job that you present with your profile on LinkedIn. In the US, people are in fact far more honest on the labor market. The size makes a difference, and Americans are far more mobile within the country. The way we are is we are looking for a job close to where we live. A Cork-man will hardly even contemplate to move to Limerick just because there is a better job there. Americans would move thousands of miles away easily for a better opportunity. So when social media comes into play where you publicly state your intentions (and what you feel about your current employer), we have a problem here. Everyone knows everyone, and have a cousin that knows someone, etc. So the job seekers accounts in Ireland can actually be looked in Dara’s classification as well. This time it is a classification of a job seeker – how badly do you want a (new) job? LinkedIn accounts here should be renamed as:
1. Basic Account (just paying and faking I am not looking!) – I am grand.
2. Job Seeker (coming out aren’t we?) – Don’t push it!
3. Plus- Right now you’re takin the piss, and that’s when the HR come in!
Well, we all know that job advertising on LinkedIn is for most of us, far from free. With a lack of a volume discount that is the industry standard in within job board, LinkedIn actually priced themselves far too high. For that reason, the number of job advertisements sold in Europe was always really symbolic. It was always just a handful US multinationals with jobs in Ireland advertised.
LinkedIn decided to give away free job advertisement to recruiters. They know the ‘First Time Free, Pay Later’ model only too well. Remember, for a number of years, LinkedIn was 100% free to anyone. Only in the last couple years they brought in the paid LinkedIn Recruiter product, than all the different paid types of the accounts as well. The move I personally really never liked – the paid account to the job hunters is now available on LinkedIn. I just never liked asking unemployed for cash, to help them find a job. Regardless if you call it unethical, or just super greedy, in my books it is just bad.
So how will the free job advertising on LinkedIn change the recruiters life?
If you did not get your free LinkedIn job advertising slot – ask for it. There is plenty of Irish LinkedIn staff fairly active on LinkedIn itself, so get connected, and ask for free slots.
When you publish your jobs on LinkedIn, and I will cover that topic later on it this LinkedIn series – How to publish a Job on LinkedIn? You will notice that only a certain jobs in Ireland can be filled via the LinkedIn. Do some research before – since publishing a wrong type of a job on LinkedIn is exactly the same as publishing a CEO job on Jobs.ie (a.k.a Nixers.ie).
But the real problem will actually happen if you do manage to hire via paid job advertisement on LinkedIn. You will want to advertise again – and the far too high advertising price by LinkedIn will stop you.
The only way for recruiters ‘Friendship’ with LinkedIn going forward is if LinkedIn gets a bit smarter and creates a super low cost entry level Recruiter package. To get recruiters used to pay a small nominal fee and upsell from there. The current jump from Free to Paid product for the recruiters is too high for LinkedIn’s product to be considered as a ‘Freemium’ offering.
Would you pay LinkedIn in the PPC model (clicks on your ads to jobs)? YES!
Would you pay LinkedIn in the PPA model (per CV received)? YES!
Aren’t those the super low cost, and tight budget control products? Didn’t that exactly built Google into the largest advertising agency (and platform) in the world in the shortest timeframe possible?
So here is an open letter:
Deal LinkedIn,
Stop taking money from job hunters, and get to business. Just implement the appropriate business model used by all eh market leaders in online advertising –Google and fast growing Facebook. We will all be far more interested to be placed in the control seat, and monitor our budgets in some PPC or PPA model than purchasing an unknown value – Job Slot Advertisement. Your current model is a showstopper. PPC model will be embraced instantly by far larger number of potential customers (recruiters and employers), so instant cash flow, and in the end will also bring in far higher revenue than your job slot or job credit advertising model.
Yours truly,
Irish Recruiter
irishrecruiter@gmail.com
Small note on the article of this article
To write successfully for the web you have to put something extremely catchy in the title. Most likely something that is not really ehm,… true. You need to make sure your title is so intriguing people will click on it to follow the link and land on your article. Hence the title of this article is:
Free Job Advertising by LinkedInAs opposed to what the article is really about:
LinkedIn Have sent a number of free job slot advertisements to a few recruiters in Ireland.
You are far likely to click on something like free job ads by a leading global recruitment social network – especially if you are a recruiter – which this article is for!
How to handle the SEO jobs?
Irish companies are still not 100% sure if to have the SEO outsourced to the specialist SEO Company, or to hire SEO staff directly, and have them work onsite. The constant barrage from the SPAM email offers from mostly Far East SEO companies and their low pricing and the high contract rates of the local Irish SEO companies and professionals mate things even worse! To outsource to an unknown company on the other side of the world, or to hire a local provider – who will in most cases charge you twice more?
The reason it is so hard to hire a SEO staff or engage a SEO company is that there is relatively little understanding on what SEO really is. It is not uncommon to hear the completely opposite opinions and definitions on what the SEO is. Some people bring in the pay per click (PPC) in it, some talk about on site and off site SEO, some talk about link building (now, how do you build a link?). The social media, made things even more complex lately.
So how do you hire someone not knowing nothing neither on what the task on hand is, nor the results that are to be achieved? You are quite likely to fail. If you stick to it, you are quite likely to fail a few times as well.
The same is true if you hire internally or a external SEO vendor.
Do it yourself SEO jobs are the natural result of this situation. You either try to do it yourself if you are a small company, or you ask the existing staff you have to learn and do the SEO tasks for you. That is even more often a recipe for the disaster. You are asking of your staff to do a SEO job that they have not been trained for and have no experience in it. Jet somehow you expect them to succeed?
Hiring for SEO jobs is tough!
The best peace of the advice is to get a the best SEO professional you can get – to help you and do the job interviews for you. Regardless if you are hiring an external SEO company, or a onsite SEO vendor, or the person to do SEO inhouse on your payroll. You are far likely to get the right one to do your SEO jobs than trying to asses the candidates yourself (presuming you are not a SEO specialist yourself!).
Well LinkedIn have decided that the Recruitment Agency market is to big not to service it. The new product called LinkedIn Recruiter is launched that enables Recruitment Agencies to harvest the full power of the LinkedIn Social Network.
Is LinkedIN Recruiter a good or a bad thing for you?
Well, depends from your standpoint. LinkedIn as any other social network is finding hard to monetise it’s service. The subscriptions to Employers aren’t making the desired revenue levels. Advertising Jobs didn’t take up in most of markets. In Ireland for example, there is about 30ish jobs advertised in LinkedIn at one time for the last two years (January 2009: 17 jobs in Ireland advertised in LinkedIN). Obviously not a sustainable business model. Considering and national job board even in the recession times has thousands of jobs advertised.
Therefore from a LinkedIn’s perspective, this is clearly a new revenue stream.
From the Recruitment Agency perspective, this lets them in LinkedIn on a completely different level than before. Built in protection when the staff leaves and being able to share the contacts and the communication is what was always missing element for the recruitment agencies. LinkedIn Recruiter is here to offer all what a recruitment agencies need to use LinkedIn on a larger scale than before.
And then there is a job hunter, the passive job hunter, the ordinary LinkedIn user. How will LinkedIn Recruiter affect him/her?
One thing is for sure – the amount of the job offers sent via LinkedIn InMail is going to increase. In markets where the LinkedIn Recruiter is going to be large, and there is a shortage of certain skills in the workforce, some LinkedIn users will find themselves as a target to job offers. So far it was great – since they wanted Employers to find them when they have a job for them. What happens when the Recruitment Agencies have a capacity to get to them easily is that a great ‘candidate’ will be contacted by every recruitment agency trying to fill the same position. So you might get 5, 10, 20,… InMails from all different Recruitment Agencies who are interested to head hunt you for the same role. If you not like the role – will you respond to all of them saying: ‘No Thanks.’? And when that happens next week when another company has a similar role, and you get XX InMails about it again?
So the success of sales of LinkedIn Recruiter will decrease the quality of the LinkedIn service for the job hunters that have skills that are in demand in their markets.
The trade off that LinkedIn is making with introducing LinkedIn Recruiter is that to increase their profits, they decided that it’s OK to decrease the quality of the service they are providing to their most sought users. The longer term problem for LinkedIn is what if those best users leave, finding they get too much SPAM? And with that crème candidates cut off, LinkedIn all of a sudden becomes not a source of Good passive Candidates, but of just … Passive Candidates? And even those slightly fed up by being hassled by many recruiters for the same job they don’t want in the first place?
Then again, LinkedIn limits the number of InMails that a recruiters can send a month. It is 50 a month (to multiple recipients each). So to reach more candidates and send more InMails a recruitment agency will just by more licenses. That creates more revenue for LinkedIn, so they will turn a blind eye that the top candidates gets bombarded with job offers.
Ireland might be a bit specific in that regard. Ireland is a small country where everyone knows everyone. (Almost) Literally! Online Social Networking take up in Ireland is far lower than in the US (where LinkedIn is from). Ireland is still the country where more people get a job via the traditional Job Boards than via the Social Networks. The ratio is changing, but we are far from the situation currently in US or Far East.
Who will be the first Irish recruitment agency in Ireland to take up the LinkedIn Recruiter offer?
Jobs.ie and EmployIreland.com are the only two web sites that recorded a growth of the unique visitors numbers during September this year. According to Complete who collects the public data, as opposed to the marketing messages from the job boards, Irish Jobs, RecruitIreland and Monster both recorded a significant drop of traffic during September 2009.
September is the very important month in the online recruitment industry. In the previous ten years, almost all leading job boards would have a record numbers of visitors in September. The current recession is obviously affecting the online recruitment industry.
Are the social recruitment sites like LinkedIN and even twitter, or Irish start-ups like Jobs Market stealing the traffic from the job boards? It certainly seems the case, since the traditional job boards are obviously getting less traffic.
So what have Jobs.ie and EmplyIreland.com done to keep the traffic rising during September? A bit of SEO perhaps? What do you think?
Irish Recruiters on Twitter
Are you a recruiter in Ireland?
Are you using Twitter?
Do you want more exposure for your tweets?
Do you want more Twitter followers?
Send me your twitter name – just or mention @IrishRecruiter on twitter.
Here is the up to date Irish Recruiters list on Twitter.
Me in the press again. This time in the InBusiness magazine by Chambers Ireland. Here are a few snippets:
“PEOPLE WILL BE COMFORTABLE BUYING FROM A COMPANY THAT HAS THOUSANDS OF PEOPLE RECOMMENDING THEM.” – Ivan Stojanovic
Conventional advertising and marketing strategies are typically one-way communications with the product or service provider addressing customers. However, social media and social networking sites offer businesses the opportunity to engage with their customers or clients. Blogs, forums and profile pages can reach a large potential market, are free, and will allow a company to conduct market research and respond to the needs of their customers. It’s important to remember that your aim is to encourage customers to visit your website where they can get more information andenquire about making a purchase. “Facebook itself will not sell your products or services directly,” says Ivan Stojanovic. “However, if used correctly, it will bring visitors who should then be encouraged to leave comments about your offering. Your company blog will also drive relevant interested visitors to your company page where they can purchase your products or services.”
Building visibility and brand awareness on social networking sites is relatively easy. Building credibility, on the other hand, takes time and effort. However, once that is achieved, third-party recommendations can be a major boost for your business. Stojanovic agrees: “People will be comfortable buying from a company that has thousands of people recommending them, and not a single unhappy customer. eBay pioneered the introduction of social media on their existing merchant site. When you buy something, you can rate a supplier. This brought trust into online shopping and made eBay the largest online shopping site.”
Marketing to the masses InBusiness Autumn 09 2009 / 31
Social Networks are here! Recruitment and sourcing in particular is changing. Job Boards that the recruitment agencies have been relying for as their main source of candidates are getting smaller role to play today. The future for the job boards is not extremely bright either. Their dominance is being replaced by the social networks. There are more and better candidates using social networks than job boards. Recruiters had to follow the trend – moving their business of the job boards – to the social networks.
Job boards will not really die tomorrow. Job boards will still have their place in the online recruitment world. Most of them in a bit different shape or form. They will serve as repository for active jobs, and feed their data to the web sites with the high ant targeted traffic (do you recognise the description of a social network here?).
A lot of the recruiters are not extremely happy with the way that social networking sites are changing the recruitment. They feel the threatened. Why? They feel that they will be bypassed since employers will be able to source and recruit directly on the social networking web sites. Those recruiters go that far that they themselves do not use the social networks, trying to stop the wheel of change.
The change is here. And more of it is coming. Embrace it. Don’t fight it. Resistance is futile.
Online recruitment as well as any online business are changing. Changing constantly and rapidly (Microsoft: At the Speed of Light). Adoption spread and growth of the Internet fuel the acceleration of the change of Internet itself. Market penetration phase is shortening, and the market reach is growing.
Social networks are NOT the end of the recruitment agencies.
Internet brought the quick and cheap advertising to the recruiters 15 years ago in a form of job boards. Employers used them as well as recruitment agents. Both successfully. Both competed for the same candidate. Social networks are no different. Both direct employers and recruitment consultants will use them. If used right, social networks will be (are today!) extremely beneficial in the recruitment process. Does this mean the end of the tunnel for the recruitment agencies? Absolutely not! Recruitment agents have their place in the recruitment process, and will always have it as long as they add value. The tools they use will always the be the tools that are on the disposal of the employers as well. Social networks today, and whatever comes along tomorrow.
… when all the personal branding channels are combined.
In no particular order:
1. Social networks presence – descriptive public profile combined with the active participation in discussions.
2. Personal Blog
3. Presence on the Corporate Blog
4. Any online publication (indexed by Google)
The real power of all your online presence is in the ability to connect all those channels together. Ad your friends and co workers in social networks, drive them to your blog for more status updates, get them subscribed to your RSS feeds and twitter. From your RSS and tweets send them back to your questions and discussion on your blog and social networks, and increase the readership in every jump from one media to another.
Personal branding practice as above replaces the necessity to look for a job on jobs sites. The recruiters will ‘know about you’ already anyway. Just blog daily, and publish one article or a question in the social network of your choice (relevance to your target industry).
Good presentation is key to producing a successful CV. In today’s crowded jobs market, making the right impression with your CV can make all the difference between getting an interview and being completely ignored. Given that your potential future employer may well have read through a pretty big pile of applications before even casting an eye over your application, a CV that can be quickly and easily read and summarised will stand at a great advantage over those that can’t. Also, a neat, concise CV and covering letter is bound to create a far more positive impression than a tatty, poorly presented document. While there are no specific rules regarding the presentation of a CV, you can’t go too far wrong if you stick to these guidelines:
• Type up your CV on a computer using a word processing package or on a dedicated word processor. If you don’t have access to a computer at home, many public libraries offer computer use free of charge to their members and printing for a small fee.
• Use good-quality paper that looks nice, feels fairly substantial and doesn’t get tatty easily.
• Don’t go crazy with the formatting unless you’re applying for jobs where creative or artistic skills are required. In many lines of work, eccentricity is not regarded as a desirable asset. Stick with A4 paper in portrait mode, and use mainstream fonts such as Times New Roman, Arial, or Helvetica at size 11 or 12.
• Cut out unnecessary information, such as the dates of short courses or qualifications that have been superseded, to keep your CV concise and easy to read.
• Full pages look good. Don’t have a full page followed by a quarter page – if necessary cut out less important information to bring it down to size, or put in extra information or spacing to bring a nearly full page up to size.
• Use bullet points rather than paragraphs for the majority of your CV. Your personal statement or profile, however, may well benefit from the more conversational tone that paragraphs help to create.
• Summarise the experiences and qualifications that you think are the most relevant to the job in question at the beginning of your CV. Use bold type to draw the eye of the reader towards them, and try to avoid repeating them later in the CV.
For jobs and career advice, visit employireland.ie.
Photos from:
Clarion Hotel Dublin: Social Media Networking Event
Find a Worker is a jobs site and a business directory with a little bit of the social networking as well.
Find a worker is a job site. You can post a job for free.
Find a Worker is a business directory web site. You can promote your business here. Like the Golden Pages.
Find a worker is a personal branding site. You can advertise your own skills for free. Like LinkedIN.
What is missing on Find a Worker? Of course, and iPhone application to grasp all that data.
As a side offer, you can also purchase web sites on Find a Worker. They will also make sure that: “… your site is added to google with the appropriate keywords and meta tags…”.
Irish online recruitment scene is changing. There is more and more sites with innovative ideas like Find a Worker. Hundreds if not thousands will finish where they started, but one day one new idea and a site like this will change the way we do recruitment completely. It is the right time for the change!
Irish Jobs had the approach ‘If you can’t beat them, buy them!’ for many years now. Then Worky came. With most likely slightly too big price tag for the current market. Remember Worky has the global ambitions.
Worky opened up a new model of sourcing. A Pay as you Go model. You can do what you like, and you pay only when you want to contact the candidate. €20 per contact. Not much for a perfect candidate, wouldn’t you agree?
Well Irish Jobs realised, – Hey we have a bigger database. Thousands of CVs parsed in database. Why don’t we sell that?
Here is what Irish Jobs ofers:
IrishJobs.ie is proud to launch our brand new ‘Pay as you go’ CV database system enabling you to cherry pick the candidates you want.
The IrishJobs.ie CV Database has proven to be a highly successful tool for both jobseekers and recruiters. Over 35,000 high calibre candidates across all industry sectors in Ireland have recently uploaded their CV onto IrishJobs.ie and this database is continually growing.
With our CV database you can
-tailor your search requirements by selecting the job category; roles, minimum -experience and salary range, plus include specific keywords.
qu-ickly identify CVs matching your criteria as search results are displayed as a -snapshot overview including the candidate’s objectives
-search for suitable candidates in complete confidentiality – an excellent tool for times when you do not want to advertise a position
With our new ‘pay as you go’ model you only pay for the CVs you pick (Just €15 + VAT per CV).
Get ahead of the competition by targeting quality candidates instantly and efficiently. Check out our database in RMS today.
Kindest Regards,
The IrishJobs.ie Team
I am not sure if that includes a Jobs.ie database as well. That would be the first question I would ask.
Then again compared to Worky – Irish Jobs is cheaper. €15 per CV from Irish Jobs, against €20 per contact on Worky.
A leading Irish jobs site and a start-up social network – both charging for selling the private data. I still think it should be free.