Category: Social Recruitment

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Internet Job Site LinkedIN Recruitment Social Networks Social Recruitment

LinkedIn Future – Advertising Platform

I have spent most of the last week with Facebook and Google in their fancy Dublin offices. One word I have been hearing over and over: Maximize. They used the word Maximize in every second sentence. It is absolutely unbelievable on how many places you can put that word and almost not lose the meaning of what you are talking about. It reminded me of the Supersize Me a bit, and sometimes I just had to apologize because I started laughing laud (lol).

If you think about the top companies that are ‘in’ lately, we are talking about the (Google) search engine turned into the advertising platform. Social Networking Web Site (Facebook) turning into the advertising platform. Computer company (Apple) turning into mobile phone (iPhone) company turning into the advertising platform (App Store).

The common denominator is the Advertising Platform. Hence the more time you can say Maximize in describing your products and services the better chance of success in the modern economy.

So how can LinkedIn Maximize?
Maximize your Employer Branding – Company Page on LinkedIn
Maximize yourself as a job seeker – Paid Job Seeker Account

Somehow I do not think it is enough. LinkedIn will have to think of more places and times they can put the medical word Maximize in their lingo. To thrive they need to become an advertising platform of some sort. There is no other way up the food chain.

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Career CV Database Job Site LinkedIN Recruitment Social Networks Social Recruitment

Paid Job Seeker Account on LinkedIn

Dara O’Briain defined how wrong one can be in the eyes of the Irish low as:
1. there is all this stuff which comes under: That’s grand
2. then it moves into: Ah now don’t push it
3. … and finally it comes under: Right now you’re takin the piss, and that’s when the police come in.

LinkedIn is also placing the job seekers in three categories and offering a product for each. If you are looking for a job you should pay different fee based on how desperately you feel:
1. Basic Job Seeker
2. Job Seeker
3. Job Seeker Plus

What those get you is that you: Get noticed by recruiters with a Job Seeker Badge. And you can send some from 0 to 10 LinkedIn messages called inMails to other LinkedIn members.

Large numbers of us Irish feel a bit strange with this public display of interest in another job that you present with your profile on LinkedIn. In the US, people are in fact far more honest on the labor market. The size makes a difference, and Americans are far more mobile within the country. The way we are is we are looking for a job close to where we live. A Cork-man will hardly even contemplate to move to Limerick just because there is a better job there. Americans would move thousands of miles away easily for a better opportunity. So when social media comes into play where you publicly state your intentions (and what you feel about your current employer), we have a problem here. Everyone knows everyone, and have a cousin that knows someone, etc. So the job seekers accounts in Ireland can actually be looked in Dara’s classification as well. This time it is a classification of a job seeker – how badly do you want a (new) job? LinkedIn accounts here should be renamed as:
1. Basic Account (just paying and faking I am not looking!) – I am grand.
2. Job Seeker (coming out aren’t we?) – Don’t push it!
3. Plus- Right now you’re takin the piss, and that’s when the HR come in!

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Career CV Database Internet Job Site LinkedIN Recruitment Social Networks Social Recruitment

Free Job Advertising on LinkedIn

Well, we all know that job advertising on LinkedIn is for most of us, far from free. With a lack of a volume discount that is the industry standard in within job board, LinkedIn actually priced themselves far too high. For that reason, the number of job advertisements sold in Europe was always really symbolic. It was always just a handful US multinationals with jobs in Ireland advertised.

LinkedIn decided to give away free job advertisement to recruiters. They know the ‘First Time Free, Pay Later’ model only too well. Remember, for a number of years, LinkedIn was 100% free to anyone. Only in the last couple years they brought in the paid LinkedIn Recruiter product, than all the different paid types of the accounts as well. The move I personally really never liked – the paid account to the job hunters is now available on LinkedIn. I just never liked asking unemployed for cash, to help them find a job. Regardless if you call it unethical, or just super greedy, in my books it is just bad.

So how will the free job advertising on LinkedIn change the recruiters life?
If you did not get your free LinkedIn job advertising slot – ask for it. There is plenty of Irish LinkedIn staff fairly active on LinkedIn itself, so get connected, and ask for free slots.

When you publish your jobs on LinkedIn, and I will cover that topic later on it this LinkedIn series – How to publish a Job on LinkedIn? You will notice that only a certain jobs in Ireland can be filled via the LinkedIn. Do some research before – since publishing a wrong type of a job on LinkedIn is exactly the same as publishing a CEO job on Jobs.ie (a.k.a Nixers.ie).
But the real problem will actually happen if you do manage to hire via paid job advertisement on LinkedIn. You will want to advertise again – and the far too high advertising price by LinkedIn will stop you.
The only way for recruiters ‘Friendship’ with LinkedIn going forward is if LinkedIn gets a bit smarter and creates a super low cost entry level Recruiter package. To get recruiters used to pay a small nominal fee and upsell from there. The current jump from Free to Paid product for the recruiters is too high for LinkedIn’s product to be considered as a ‘Freemium’ offering.
Would you pay LinkedIn in the PPC model (clicks on your ads to jobs)? YES!
Would you pay LinkedIn in the PPA model (per CV received)? YES!
Aren’t those the super low cost, and tight budget control products? Didn’t that exactly built Google into the largest advertising agency (and platform) in the world in the shortest timeframe possible?
So here is an open letter:

Deal LinkedIn,

Stop taking money from job hunters, and get to business. Just implement the appropriate business model used by all eh market leaders in online advertising –Google and fast growing Facebook. We will all be far more interested to be placed in the control seat, and monitor our budgets in some PPC or PPA model than purchasing an unknown value – Job Slot Advertisement. Your current model is a showstopper. PPC model will be embraced instantly by far larger number of potential customers (recruiters and employers), so instant cash flow, and in the end will also bring in far higher revenue than your job slot or job credit advertising model.

Yours truly,
Irish Recruiter
irishrecruiter@gmail.com

Small note on the article of this article
To write successfully for the web you have to put something extremely catchy in the title. Most likely something that is not really ehm,… true. You need to make sure your title is so intriguing people will click on it to follow the link and land on your article. Hence the title of this article is:
Free Job Advertising by LinkedInAs opposed to what the article is really about:
LinkedIn Have sent a number of free job slot advertisements to a few recruiters in Ireland.
You are far likely to click on something like free job ads by a leading global recruitment social network – especially if you are a recruiter – which this article is for!

Categories
Job Site Jobs Recruitment Social Recruitment

Jobs Site with no Jobs on?

It is funny to watch the traffic on a job site – when you remove the jobs from it!

This is a short history of the Jobs Site for Dublin Airports new Terminal 2. The site goes live with the Boom announcement on TV (11,461 visitors immediately). The next day all the national media covers the story (12,288 people on the site). Weekend – the site ‘quiets down’ with about 2,500 people a day. Next week, about 5,000 every day steadily. That all went well. Actually too well – the recruiters are simply overwhelmed by the volume of CVs (here is a Irish Jobs Site PR). So what to do next?

Remove the jobs from the Jobs site! :)

But the traditional media and by then the social media as well has done its duty. The Site is still hot! There are still a few thousand people on the site every day, so watch the change in their behaviour now – when the site has no jobs any more:

Web Site Pageviews

Drastic drop since there are no jobs to apply on a jobs site!

Pages per Visit

With no job on, there isn’t much to see on a jobs site, isn’t it?

And now my two personal gems….

Bounce Rate
BTW that figure shows the percentage of the people who come to your site, and click on no link on your site but just leave.

Well jobs site with no jobs,… ehm,… Highest bounce rate possible?

Average time spent on the site

I mean really guys? No jobs? On a jobs site?

So the job hunters answer to the Jobs Site with no jobs is: We will leave, and we will leave immediately!

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CV Database Job Site LinkedIN Recruitment Recruitment Agency Social Networks Social Recruitment

LinkedIn Recruiter for Recruitment Agency

Well LinkedIn have decided that the Recruitment Agency market is to big not to service it. The new product called LinkedIn Recruiter is launched that enables Recruitment Agencies to harvest the full power of the LinkedIn Social Network.

Is LinkedIN Recruiter a good or a bad thing for you?

Well, depends from your standpoint. LinkedIn as any other social network is finding hard to monetise it’s service. The subscriptions to Employers aren’t making the desired revenue levels. Advertising Jobs didn’t take up in most of markets. In Ireland for example, there is about 30ish jobs advertised in LinkedIn at one time for the last two years (January 2009: 17 jobs in Ireland advertised in LinkedIN). Obviously not a sustainable business model. Considering and national job board even in the recession times has thousands of jobs advertised.

Therefore from a LinkedIn’s perspective, this is clearly a new revenue stream.

From the Recruitment Agency perspective, this lets them in LinkedIn on a completely different level than before. Built in protection when the staff leaves and being able to share the contacts and the communication is what was always missing element for the recruitment agencies. LinkedIn Recruiter is here to offer all what a recruitment agencies need to use LinkedIn on a larger scale than before.

And then there is a job hunter, the passive job hunter, the ordinary LinkedIn user. How will LinkedIn Recruiter affect him/her?

One thing is for sure – the amount of the job offers sent via LinkedIn InMail is going to increase. In markets where the LinkedIn Recruiter is going to be large, and there is a shortage of certain skills in the workforce, some LinkedIn users will find themselves as a target to job offers. So far it was great – since they wanted Employers to find them when they have a job for them. What happens when the Recruitment Agencies have a capacity to get to them easily is that a great ‘candidate’ will be contacted by every recruitment agency trying to fill the same position. So you might get 5, 10, 20,… InMails from all different Recruitment Agencies who are interested to head hunt you for the same role. If you not like the role – will you respond to all of them saying: ‘No Thanks.’? And when that happens next week when another company has a similar role, and you get XX InMails about it again?

So the success of sales of LinkedIn Recruiter will decrease the quality of the LinkedIn service for the job hunters that have skills that are in demand in their markets.

The trade off that LinkedIn is making with introducing LinkedIn Recruiter is that to increase their profits, they decided that it’s OK to decrease the quality of the service they are providing to their most sought users. The longer term problem for LinkedIn is what if those best users leave, finding they get too much SPAM? And with that crème candidates cut off, LinkedIn all of a sudden becomes not a source of Good passive Candidates, but of just … Passive Candidates? And even those slightly fed up by being hassled by many recruiters for the same job they don’t want in the first place?

Then again, LinkedIn limits the number of InMails that a recruiters can send a month. It is 50 a month (to multiple recipients each). So to reach more candidates and send more InMails a recruitment agency will just by more licenses. That creates more revenue for LinkedIn, so they will turn a blind eye that the top candidates gets bombarded with job offers.

Ireland might be a bit specific in that regard. Ireland is a small country where everyone knows everyone. (Almost) Literally! Online Social Networking take up in Ireland is far lower than in the US (where LinkedIn is from). Ireland is still the country where more people get a job via the traditional Job Boards than via the Social Networks. The ratio is changing, but we are far from the situation currently in US or Far East.

Who will be the first Irish recruitment agency in Ireland to take up the LinkedIn Recruiter offer?

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Blogs Career Internet LinkedIN Recruitment Social Recruitment Twitter

Personal Branding and Digital Footprint

Creating your personal and or company brand is a delicate act on the social networking sites. You really need to be genuine, positive, honest, and stand behind anything you say. And that is something in the contradiction with the main task – being Active. What do you say on a web 2.0 sites – if you have nothing to say that day? You know you need to be active and communicate with others. The long term success of that contribution you make to the social networking – depends on the Quality of your contribution. If you have nothing to say – say nothing.

Quality of your online content
It took me a lot of time to learn that. After some time (and numerous mistakes!) I have realised that it is sometimes worth far more to post once a week on a blog than once a day! The quality of the content is actually far more worth than the quantity. If it takes a week to write a good article, do not rush it. Do not force yourself to publish when you do not have something of a value for your audience.

Digital Footprint
All you say (write) on the Web 2.0 sites will stay there, and will work for or against you in the future. It will always be easy to put your name or your company name in Google and check what you are all about. Your name associated with something you are not proud while publishing it – will most likely hurt you at some stage in the future. Carefully choose what photos you publish, and how you represent yourself on the web. Your digital footprint is there to stay!

Release your Marketing Message
The social networking sites like LinkedIN, Twitter and Facebook and blogs let you publish your ideas, thoughts and opinions. Define who you are and what you are. Then define who your target market and the audience are. List the topics you know about and they want to hear about. Bring your original marketing message in the mix. Do not push it on your audience. Leave it there for them to take it.

Let Go of your Marketing Message
This is what worries most of us. Corporations are shivering with just the idea of it! What do you mean by letting go of our (so far always tightly controlled) marketing message?

In the Social Web, the users will take your messages and give their spin on it. Here you are getting crowd generated picture of your brand. Your only made the initial input and slightly steering and maintaining it later on. Your audience – the crowd will decide if they like your message, and will contribute to it.

Candidate Digital Personal Branding
Your CV is great tool to open the doors. But it gives you what you want to say about yourself. This is why recruiters ask for references. To check up and make sure all you wrote is true, and that there isn’t something important missing.

In the Digital world of the Blogs and Social Networks – it is all about the public opinions being formed around yourself. It is about the number of people you are connected, about the ‘qualities’ of this connections. It is about the quality of your contribution to the public communication. It is about the response from the crowd on your social communication contribution. Does the crowd like you? Do they value your professional opinions?

How do you measure your Digital Branding success?
When the people you do not know, not your co workers, not friends or family, simple people who find you online – publicly show respect to your work and you – you must be doing a lot of good! It doesn’t happen overnight! You will need to invest a lot in creating a digital brand. Regardless if that is yourself or your company brand. It takes time.

The Social Web is changing. Remember MySpace? Remember Bebo? Both are gone. Have you started with Google Wave, or did you decided that you will be left behind? Social media tools are changing. You need to change your skills to be able to follow the change. Your message although always the same in its essence will have to be adapted for every new web publishing and collaboration tool that comes around.

Conclusion and a Real Life Personal Branding Example
Related to the recent article about the Internet traffic on Job Sites, I asked the LinkedIN Users for their input via the LinkedIN discussion: Irish jobs sites traffic comparison chart. Here is just a short few sentences I got as a reply:

Thanks Ivan and admire your humble approach. I suspect this combined with your vast knowledge and being a genuine nice person is how you have gained my respect and trust of so many others also. You have not become one of the market leaders for no reason…

…Hope to catch up with you again at the Christmas drinks.

Would like to hear how other niche and generalist job boards are doing, if you’d like to share….

MD of one of the Irish Jobs Site

When you start getting positive comments like this from the ‘crowd’ – people you are not associated to in any way, they start forming a Digital Image of your brand. Competitors recognition as in this case is of the utmost importance – that was the reason I have chosen this comment in front of all the others. It is a bit like the eBay and the recommendations it introduced smartly in ecommerce. People trust brands that are positively spoken about online.

What will you do today to create a Digital Image of yourself that you desire?

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Career Jobs Recruitment Recruitment Agency Social Recruitment

Job: Principal Resource Specialist (Senior Recruiter)

The role of the Principal Resource Specialist (Senior Recruiter) – PRS is to develop and deliver excellent recruitment services to the client in line with agreed service levels. A key component of this role is to design innovative sourcing strategies to attract candidates from within the market place in a cost-effective manner. The Principal Resource Specialist is also responsible for building excellent relationships within the hiring manager community in order to identify opportunities for direct hiring and provide guidance to ensure a best practice approach to resourcing is adopted.

This is a key role that requires a responsive, strategic and client-facing individual.

  • Essential to have in house recruitment experience
  • Proven track record of sourcing candidates directly & ability to source directly from multiple channels and recruit at all levels
  • Ability to deal with rapidly changing priorities
  • Excellent ability to deal with people at all levels – internal and external stakeholders
  • Good commercial and business acumen
  • Target driven and ability to meet key deadlines

Job Title: Principal Resource Specialist (Senior Recruiter)
Job Location: Dublin South
Hiring Company: Alexander Mann Solutions – global leaders in Recruitment Process Outsourcing (RPO)
Applications to: garreth.woods@alexmann.com

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Internet Social Networks Social Recruitment Twitter

Irish Recruiters on Twitter

Irish Recruiters on Twitter

Are you a recruiter in Ireland?

Are you using Twitter?

Do you want more exposure for your tweets?

Do you want more Twitter followers?

Send me your twitter name – just or mention @IrishRecruiter on twitter.

Here is the up to date Irish Recruiters list on Twitter.

Categories
Career Jobs Recruitment Recruitment Agency Social Recruitment

Job Advertisement: Director of Permanent Sales, Cpl Recruitment

Job Description: 
A Director of permanent sales is needed in Cpl to develop consistent processes and drive the execution, development, and measurement of our permanent placement business in Ireland. You will need to detail and measure our progress towards achieving our strategy of becoming number one in each of the sectors in which we operate. Number 1 in particular in terms of customer satisfaction, (client + candidate) and number 1 in terms of profitability & efficiency. You will support the CEO, by directing all permanent placement activities and inspiring and influencing managers to deliver their best as a part of the senior leadership team.

Responsibilities include:

       Directs and coordinates all aspects of Cpl’s permanent placement day to day activities.

       Reviews previous day’s send outs, interviews and placements and challenges upcoming day’s and week’s activities as a result.

       Understands key metrics in each area and supports managers and sales team to improve fees.

       Agrees fees and recruitment plans

       Develops relationships with existing and prospective customers to strengthen customer relations.

       Will work with the Business Development Directors to create and implement sales strategies.

       Oversees permanent placement budget activities in order to sustain cost-effective business practices, maximize profits, and increase efficiency.

       Works with Managers and CEO to develop talent pool for future talent needs.

Knowledge, Skills and Abilities:

Leadership Competencies

  • Vision creation – Study issues in light of past practices to understand current strategy of each team. Then work with managers to develop innovative strategies built upon both previous experience and company history.
  • Technical – Must be able demonstrate excellence in permanent recruiting and a deep knowledge of how to get results for both candidates and clients
  • Engaging – Capacity to quickly establish solid interpersonal relationships. Someone others want to follow.
  • Tactical – Emphasizes the production of immediate results by focusing on short-range, hands-on, practical strategies.
  • Process/Structures – He/she must have the ability to develop a systematic and organized approach in order to systematically achieve the required fees and results
  • Strong Communicator – Very strong listener and consultative approach He/she asks questions to obtain understanding of the situation. States clearly what he/she wants and expects from others.
  • Control – Adopts an approach where nothing is taken for granted, deadlines are set and persistent monitoring ensures activities are completed to expectation.
  • Management Focus – Seeks to take “ownership” and accountability. Leads and directs the efforts of others.
  • Achievement Orientation – Holds high expectations for self and others. Pushes self to achieve at high levels.

For additional information please contact Anne Heraty, Cpl on 01-6146015 or email anne.heraty@cpl.ie

Categories
Internet Job Site Recruitment Social Recruitment

Costs of Jobs Advertising

Irish recruitment websites fall into two groups. First advertise their prices online and others do not. I always wondered why is that?

Here are the prices from the Irish job sites for a single job advertising:
RecruitIreland.ie – €99
Monster – €99
EmployIreland – €149 (includes CV Database)
LoadzaJobs – €280
Jobs.ie – €390
Irish Jobs -€950

The last two sites Jobs.ie and Irish Jobs do not have their prices published online. Now I realise why! Those are the two most expensive jobs sites in Ireland. Irish Jobs almost 10 times more expensive than the rest? They must have a really great sales team….

Now in all fairness, in a few minutes on the phone Jobs.ie did drop the price to €350 and Irish Jobs gave a whopping €150 discount to a total price of just €800.

Another available option is LinkedIN where you can post a job for €195. With 34 jobs posted for the whole country, it does not seem to be a greatest place to advertise a job. Or a hidden gem?

The cost of job advertisement in Ireland varies greatly. The web sites without the pricing clearly displayed seem to be by far the most expensive. Honestly I do not see how they justify the prices. Also their sales team has to be applauded. They will look for the commitment before close of business at 5PM. They would explain it with some ‘Cut off’ imaginary time for all ads of the day. All in all, serious sales training is involved there, and it’s obvious from the first 30 seconds on the phone – when they avoid telling you the price at all costs.

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Internet LinkedIN Recruitment Recruitment Agency Social Networks Social Recruitment Twitter

Social Networks – a threat to the Recruitment Agencies?

Social Networks are here! Recruitment and sourcing in particular is changing. Job Boards that the recruitment agencies have been relying for as their main source of candidates are getting smaller role to play today. The future for the job boards is not extremely bright either. Their dominance is being replaced by the social networks. There are more and better candidates using social networks than job boards. Recruiters had to follow the trend – moving their business of the job boards – to the social networks.

Job boards will not really die tomorrow. Job boards will still have their place in the online recruitment world. Most of them in a bit different shape or form. They will serve as repository for active jobs, and feed their data to the web sites with the high ant targeted traffic (do you recognise the description of a social network here?).

A lot of the recruiters are not extremely happy with the way that social networking sites are changing the recruitment. They feel the threatened. Why? They feel that they will be bypassed since employers will be able to source and recruit directly on the social networking web sites. Those recruiters go that far that they themselves do not use the social networks, trying to stop the wheel of change.

The change is here. And more of it is coming. Embrace it. Don’t fight it. Resistance is futile.

Online recruitment as well as any online business are changing. Changing constantly and rapidly (Microsoft: At the Speed of Light). Adoption spread and growth of the Internet fuel the acceleration of the change of Internet itself. Market penetration phase is shortening, and the market reach is growing.

Social networks are NOT the end of the recruitment agencies.

Internet brought the quick and cheap advertising to the recruiters 15 years ago in a form of job boards. Employers used them as well as recruitment agents. Both successfully. Both competed for the same candidate. Social networks are no different. Both direct employers and recruitment consultants will use them. If used right, social networks will be (are today!) extremely beneficial in the recruitment process. Does this mean the end of the tunnel for the recruitment agencies? Absolutely not! Recruitment agents have their place in the recruitment process, and will always have it as long as they add value. The tools they use will always the be the tools that are on the disposal of the employers as well. Social networks today, and whatever comes along tomorrow.

Categories
Job Site Jobs Recruitment Social Recruitment

EmployIreland.ie Looks to Rebound in Tough Job Board Climate

Since the economy bottomed out and took scores of Irish jobs with it, purveyors of job boards have seen corporate customers curb or cut contracts at the same time they’ve dealt with an influx of résumé postings from the newly unemployed.

More companies also are adding job postings and career centers to their Web sites, or are using social networks such as Twitter, Facebook and LinkedIn for recruiting, which raises the possibility that they won’t go back to previous levels of job board spending once the recession ends.

The result: falling revenue and earnings, as evidenced by publicly traded job boards such as industry leader Monster Worldwide, which in the first half of 2009 lost $11.7 million on revenue of $477.4 million, a 34 percent drop from the same period last year.

Peter Zollman, executive editor of Classified Intelligence, a consulting group that tracks the classified advertising and job board industries, says that while the job board industry has struggled in 2009, some privately held firms may be better positioned to weather the recession.

One such firm…

The above article is actually from: http://www.workforce.com/section/06/feature/26/71/27/index_printer.html

The second part of the article is less interesting and less relevant for Europe and Ireland in particular. This is my attempt to finish it up:

One such firm is EmployIreland.ie.

EmployIreland.ie is the only job site in Ireland that hasn’t been letting go it’s staff during the recession.

Irish Jobs lost their largest client – CPL. Jobs.ie is selling traffic left right and center. They even implemented Pop Under windows, and that’s surelly the worst marketing practice. RecruitIReland even went free for a the best part of the year to get jobs on their site. Loadza made all kind of experiments like Online Jobs Fair that did not stop clients leaving.

The traffic job boards in Ireland are attracting fell drastically, as well as their revenues in 2009. Most of the jobs sites are actually using Google AdWords PPC to drive traffic, since there is simply not enough ‘organic’ – natural traffic from the search engines.

The fact that the revenues of the Irish job boards will not bounce back up is something all of them are trying to hide. Or they simply live in denial.

Social networks is where the recruitment is turning to and massive job boards will slowly be losing their revenues. Going forward it will not be so rapid as it was in the 2009, but there is less and less advertising revenue available for jobs advertising in the years to come.

Even new jobs sites are not popping up as quick as they did up until just a few months ago.

EmployIreland.ie is in the unique position to thrive in the current market. It is agile enough to change with the times. EmployIreland.ie is in its core a technology company Portal.ie. The experiments with the recruitment social networks lead to a number of BETA releases like JobsMarket.ie and JobsBoard.ie, and a few international ones.

By running the only Irish real time job posting system eRecruit.ie, the company is in the unique position to….

I am kind of out of inspiration any more. Just remembered the title of the Recruitment Conference yesterday: The Future of Recruitment … Job boards are less and less part of that future. EmployIreland.ie will lead the way by innovation, and embracing the new ways of doing business in recruitment industry!

Categories
Internet Interview Job Site Recruitment Search Engine SEO Social Recruitment Twitter

Bill Fischer, Co-Founder of TwitterJobSearch.com

bill fischerBill Fischer is having a speech in Dublin on the Microsoft’s Future of Recruitment conference later this week. His company in Bill’s own words: TwitterJobSearch.com, is a global search engine for Twitter that uses natural language processing to identify and index offers of employment.

I asked Bill what will he be talking about in the recruitment conference in Dublin. Here is from Bill in his own words:

Bill Fischer: Hi Ivan, Yes, I’ll be discussing some of the challenges and opportunities that the real-time web brings to the recruitment space. There will be some analysis of the current social media landscape, some thoughts on search/cpc approaches to recruitment, and an introduction of some of our new products that sit in the social media/search space.

Bill is the expert in the field, and his latest Twitter Job Search gig raised a lot of dust in the online recruitment world. In the Ireland lagging in Social Media adoption article only a few days ago, I wrote about the Twitter Job Search penetration in Ireland. It will be interesting to see how will Bill’s presentation affect the number of jobs in Ireland in the Twitter Job Search and in the social media in general.

About Bill Fischer
Co-Founder and Director of Workdigital Ltd, the vertical search solutions development company that built workhound.co.uk and twitterjobsearch.com. Co-Founder of DVD Station, Inc., a world-class media/entertainment internet retail systems company. Former VP of marketing for a massively multiplayer online gaming company with over 2.4mm customers in 50+ companies, and builder of marketing systems for a user generated content site acquired by Electronic Arts. Previous marketing and general management experience at more.com, threerings.net and Ebates.com. A frequent speaker, interviewee, and panelist for entertainment trade and classified search and was acknowledged in the editor-in-chief of Wired’s book, The Long Tail, as an expert on collaborative filtering and internet search engines. Twitter: @williamfischer LinkedIn: http://www.linkedin.com/in/wmfischer

Categories
Internet Social Recruitment Twitter

Ireland lagging in Social Media adoption

Ireland is getting further and further behind in the adoption of the new technologies. Only a few years ago we have been on the forefront, and look at us now? The time has stopped here. Words clock is ticking, but we got occupied with our own issues and forgot to look across our shores. Social media is just one of the examples. Here is the sample from the Twitter Job Search. You might remember I published the instructions on how to use it months ago (a week after it become available!). Where are we today? Well, the map below does not really need much comment:

Twitter Jobs Search in Ireland

Twitter, Facebook, LinkedIN… all got really small penetration percentage in Ireland comparing to the rest of the developed world. Perhaps the housing market ‘collapse’ (one third of the peak value is lost on average), or unemployment in Ireland at 12.6% and still raising, pushed us to think about the basic needs. Euro Disney got replaced by self catering holidays. Bread on the table is more in peoples mind today than thinking about the emerging marketing media. Unfortunately that is the perfect way to stop the innovation, stop the development, and back into the ‘Dark Ages’.

The social media adoption is actually a quite reliable indicator of where the country is going. It represents the mood of the population, on top of the basic indicators like the computer literacy, internet penetration, etc.

Categories
Blogs Career CV Internet Jobs LinkedIN Recruitment Social Networks Social Recruitment

The most powerful marketing tool for a job seeker is…

… when all the personal branding channels are combined.

In no particular order:
1. Social networks presence – descriptive public profile combined with the active participation in discussions.
2. Personal Blog
3. Presence on the Corporate Blog
4. Any online publication (indexed by Google)

The real power of all your online presence is in the ability to connect all those channels together. Ad your friends and co workers in social networks, drive them to your blog for more status updates, get them subscribed to your RSS feeds and twitter. From your RSS and tweets send them back to your questions and discussion on your blog and social networks, and increase the readership in every jump from one media to another.

Personal branding practice as above replaces the necessity to look for a job on jobs sites. The recruiters will ‘know about you’ already anyway. Just blog daily, and publish one article or a question in the social network of your choice (relevance to your target industry).