Category: Twitter

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Internet Social Recruitment Twitter

Ireland lagging in Social Media adoption

Ireland is getting further and further behind in the adoption of the new technologies. Only a few years ago we have been on the forefront, and look at us now? The time has stopped here. Words clock is ticking, but we got occupied with our own issues and forgot to look across our shores. Social media is just one of the examples. Here is the sample from the Twitter Job Search. You might remember I published the instructions on how to use it months ago (a week after it become available!). Where are we today? Well, the map below does not really need much comment:

Twitter Jobs Search in Ireland

Twitter, Facebook, LinkedIN… all got really small penetration percentage in Ireland comparing to the rest of the developed world. Perhaps the housing market ‘collapse’ (one third of the peak value is lost on average), or unemployment in Ireland at 12.6% and still raising, pushed us to think about the basic needs. Euro Disney got replaced by self catering holidays. Bread on the table is more in peoples mind today than thinking about the emerging marketing media. Unfortunately that is the perfect way to stop the innovation, stop the development, and back into the ‘Dark Ages’.

The social media adoption is actually a quite reliable indicator of where the country is going. It represents the mood of the population, on top of the basic indicators like the computer literacy, internet penetration, etc.

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Blogs Jobs Recruitment Recruitment Agency Twitter

NRF Recruitment Industry Awards 2009 Twitter #nrf2009

The National Recruitment Federation (NRF) Recruitment Industry Awards are only a week away!

The gala awards ceremony on Friday, 2nd October 2009 is at The Four Seasons Hotel. Get your dresses ready ladies, and have your suites pressed gentleman! Besides the NRF Annual Conference, this is the most important gathering of the recruitment industry professional in the calendar. Where the national conference is more as a presentations and the status check of the industry, the Gala Awards is where most of the recruiters will tell you – the real staff happens. The more relaxed evening atmosphere usually gets recruiters to ‘open up’ to each other. For Seasons Hotel is a great choice of the venue to build the atmosphere – Well done NRF!

In the run-up to the night, the general public (a.k.a. job seekers) can nominate an agency for the jobseekers choice category. A number of recruiters have tweeted about it already. I used the twitter hashtag #nrf2009 to bring them all together. Here it is so far:

Real-time results for #nrf2009

Ivanstojanovic_normal IrishRecruiter: RT @BarryVickers: #nrf2009 NRF Recruitment Industry Awards – vote for your favourite agency!: The NRF i.. http://trim.li/nk/iex about 23 hours ago from TweetDeck    

  • Ivanstojanovic_normal IrishRecruiter: RT @CPLMultilingual: #nrf2009 NRF Recruitment Industry Awards – vote for your favourite agency …: Last year.. http://bit.ly/17lixW about 23 hours ago from web    
  • Ivanstojanovic_normal IrishRecruiter: RT @nuparcdublin: PLEASE vote for Nuparc to win NRF Jobseeker’s Choice Award!! Every Vote Counts!! http://tiny.cc/KmMxz #nrf2009 about 24 hours ago from TweetDeck    
  • Ivanstojanovic_normal IrishRecruiter: RT @gcerasi: Will Logiskills win the NRF Jobseeker Award? Vote now and help us at http://bit.ly/ZyUtT #nrf2009 about 24 hours ago from TweetDeck    
  • Ivanstojanovic_normal IrishRecruiter: Hashtag – #nrf2009 = #NRF #Recruitment #Conference #Ireland #2009 about 24 hours ago from TweetDeck
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    Blogs Career CV LinkedIN Recruitment Social Networks Social Recruitment Twitter

    Does your CV and LinkedIN Profile Match?

    Your LinkedIN Profile is most likely a copy of your CV. If a recruiter does a ‘Background Check’ to verify your CV the same data will be on your LinkedIN ‘Published’ online Profile, and that is great. Your CV is all true. The issue with the CV and the LinkedIN Profile being the same is a missed opportunity for a job seeker.

    Your LinkedIN Profile should tell far more than your CV does to a recruiter.

    What to include in your LinkedIN Profile?

    Link to your Blog. On your blog you can show all different qualities a recruiter is searching for:
    Expertise in a subject
    Communication skills
    Writing skills
    Presentation skills
    Team Building skills
    And much more!

    Links to your Twitter account where your conversations with the other influencers in the market and subject matter expert are published and visible are the next essential part of your LinkedIN Profile. Your network of known people and especially their recommendations are what sets you apart from the thousands of other applicants for the same job.

    The CV opens the door. It invites the recruiter to start the research about you. Make sure your social media and social networking presence is the extension of your CV. If your LinkedIN Profile is a copy of your CV, it doesn’t really have a great value. It is also an opportunity missed.

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    Blogs Career Internet Jobs LinkedIN Microsoft Recruitment Recruitment Agency Twitter

    Recruitment Conference

    irish-recruitment-conference-2009

    Irish Recruiters LinkedIN Group got together in the a form of a Recruitment Conference.

    It was great to see so many friends together, thank you all for coming!

    We all need to say a BIG: Thank You to Declan Fitzgerald who organised it all again so well!

    Pictures? Well this time around I decided I will mail you the pictures – and only the ones you are on! Just put the comment below and I’ll mail you all the photos you are on. I emailed some nice photographs to your mailboxes already, so check there first. This is just out of a respect for all of you who joined us for a pint afterwards. Please no funny faces to the camera anymore! :)

    When the world’s largest professional social network is at the same table with the country’s largest jobs site and the largest recruitment agency, all organised by the world’s largest (richest) IT company… it has to be interesting. Even in the extremely sad times like these. 3 out of 2 recruiters have been made redundant in the last 9 months. I guess the room would be fuller if the conference took place a year ago.

    What I took from the conference is that the social networks definitely ARE the most important recruitment tools. LinkedIN is the most important although having so slow penetration in Ireland. Less than 150 000 registered, and only a small percentage of that with a useful profile (from the recruitment perspective).

    Job Boards still dominating the market but quickly losing their prior historical dominance. Recruitment advertising fees are dropping, and also disappearing with RecruitIreland.com leading that avenue.

    Recruitment agencies are changing their offerings and repositioning themselves in the recruitment process. From all we have heard on the recruitment conference and especially on the ‘After Party’ – if you know how to use Twitter to source the candidates, there is a great future for you in recruitment!

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    Blogs Career Internet Jobs Recruitment Twitter

    Twitter Marketing

    Twitter is a social network that lets the users communicate with messages of only up to 140 characters. SMS-ish like. When you register you can follow other people and what happens when you follow them – whatever they write is shown on your profile. You actually subscribe to their updates. Other people can follow you and that enables you to place your message on their Twitter profile page. Altogether twitter is a tool taht delivers short message from a user to a group of users who subscribe for this updates.

    The description above actually describes a fantastic marketing tool. You can subscribe to whoever you like, and get their messages. Anyone else can subscribe to you. It is a massive permission based marketing model, dressed up as a social network.

    Twitter can be used as a marketing channel to market anything. A business, a brand, a product, or a person. In fact it is used in personal branding right now in Ireland with candidates marketing themselves on Twitter just nine days before the Elections for the European parliament.

    Here is how candidates from the Dublin constituency use Twitter to market themselves to the Irish voters.

    Another interesting aspect , besides the number of followers and following, is the Activity. How many messages or broadcasts to their followers have each candidate made so far?

    Name Number of Tweets
    Déirdre De Búrca 259
    Eoin Ryan 144
    Joe Higgins 160
    Proinsias De Rossa 44
    Eibhlin Byrne 30
    Caroline Simons n/a
    Mary Lou Mc Donald n/a
    Patricia McKenna n/a
    Gabriel ´Gay´ Mitchell n/a

    The article Twitter and European Elections in Dublin South shows the number of followers and people following – or basically a ‘Broadcast Network’ of each candidate. You can clearly see that the number of messages published is in direct correlation with the number of people following you.

    So how to use Twitter in the recruitment or looking for job? Simple! Just log in, create your account, look for interesting people, follow them, publish the messages you want to be found and followed for. The more messages you post to the larger and ‘more interesting’ network, the more effective will your Twitter marketing be.

    Do not forget how are you presenting yourself as well. There is a full Profile you can fill on Twitter about yourself.

    eibhlinbyrne-dogMake sure you do not put a face of a dog instead of your photo as the
    Major of Dublin did, since people will be quite reluctant to follow a dog!?

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    Blogs Career CV Google Internet Jobs LinkedIN Recruitment Search Engine Twitter

    10 don’ts for job hunters on social networks

    • Don’t be too technical or industry specific in your profile
    • Don’t jump on a social networking site and give the perception that you’re desperately looking for a job — just “taking” and not “giving”
    • Don’t wait until you’re laid off before building out your social networks and staying active
    • Don’t forget to check out your “online presence” or “personal branding” to make sure nothing embarrassing shows up when you Google your name
    • Don’t forget the No. 1 goal is an in-company referral and you must be willing to take action outside your comfort zone to get one
    • Don’t spend too much time in front of the screen. Phone calls and face-to-face meetings are vital
    • Don’t be afraid to reach out to anyone on the Web in your targeted area — ask questions, suggest products, share information
    • Don’t expect to log on and find a direct lead, because the best tips often come from someone on the network who is several times removed from you
    • Don’t forget to stay engaged in your field, keep up on the latest news, products and services. Check out start-ups, which can be a great place to find a job if you act fast
    • Don’t try to make friends or contacts with everyone you can on the networks; make sure it’s someone you know or have something in common with
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    Career Internet LinkedIN Recruitment Twitter

    How to use Twitter for Recruitment?

    twitter_logo_headerTwitter is surprisingly good tool for the recruitment. You can track the conversations and when used in conjunction with LinkedIN or any other tool it shows the real time live activity of the person. As does Facebook. Monster or any other CV database will never tell you that. An application from a job site or your web site will never tell you what a person is really about. Twitter does. It also tells you what other people think the person is about. And that is unique in the recruitment industry.

    Do not try to recruit by using Twitter alone. But you can use Twitter to find the conversation about topics. You can use the job skill as the topic, or even better a conference or something that has a time factor. You can find people that are talking about the certain themes – related to the job or a position you are trying to fill. Find who is talking about it, what do they talk about it and who do they talk about it to. There is your talent pool, with reference check, and a real time data about their recent activity.

    Or you can put it all upside down. You talk about what you do. People who use Twitter well will know how to find you. Actually they will find what you have to offer, and that is your jobs. Talk, tweet, comment others, follow, you will get the lingo quickly. Find people that you know and respect, follow, monitor their followers. Just be active, as you would be on any networking event. Twitter is actually just one constant networking event. It is happening with or without you. It will not wait for you. You need to be in to meet the people you want to meet.

    http://twitter.com/irishrecruiter