Categories
Jobs

WorkFair – Protecting Migrant Employment Rights

About WorkFair

A group of Irish legal practitioners have come together to offer a voluntary service for immigrant workers to combat a perceived lack of access to the legal system. The service will offer basic legal advice and representation. Work Fair will initially operate for a six-month pilot phase from January to June 2008 to assess demand and fine-tune service models.

What can WorkFair do for you?

WorkFair is a new labour rights initiative providing legal advice and representation to migrant workers in Ireland at risk of exploitation in the workplace.
You may be eligible if you have been:
• Dismissed unfairly from your work
• The victim of discrimination in your job
• Underpaid
• Denied work/promotion on discriminatory grounds
• Bullied in the workplace
• Coerced by your employer in relation to work permits
• Denied written terms and conditions of employment
If you think you may eligible, please attend one of our drop-in clinics or contact us by email or telephone to arrange an appointment. Persons wishing to seek advice through English may attend on any of the dates. Persons with language needs other than those listed will need to contact us in advance to arrange an appointment. If at all possible, please fill out this brief form in advance of attending so that we can best advise you. All information will be treated confidentially.

More info and contact on: http://www.workfair.org/

Categories
CV Jobs Recruitment

Resumes – Chronological vs. Functional. Which do you prefer?

An interesting thread on the toppic of the CVs from LinkedIN:

Patrick Myers
Risk Management, Process Improvement, Consulting, Credit and Operational Risk expertise

Resumes – Chronological vs. Functional. Which do you prefer?
There are many opinions as to what resume should be used. Which do you prefer and why?

Answers (18)

Bryan C Webb, P. Eng.
► Technical Product Marketing & Sales Professional ◄

Recruiters ALWAYS want chronological.

On the other hand as long as you specify companies and dates, a functional may be more appropriate to stress the myriad of accomplishments.

Why not do both and use accordingly?

Henrik Brinch
CEO, TriGemini, ProDocumentor, PointGlass, [LION]

To sum up what I prefer in resumes (in this order):

1. Personal information (name, age, contact information, civil status, children)

2. Short personalized summary (photo is a plus)

3. Education (chronological, descending by year), type, place, period.

4. Professional experience (chronological, descending by year), period, company, position, short description on assignments and preferably a connection to the qualifications given in my #5 and a reference person.

5. List of qualifications, each rated by level: Very high, high, medium, low., Years of experience, Year last used. low. E.g. French (spoken), lmedium, last used 1999, 10 yrs. experience.

6. Date of availability´and expected minimum wage.

Given these information in the given order, enables me to categorize the resumes pretty fast. Unfortunately candidates have numerous of different ways of setting up resumes, so I usually reformat into the format above.

Alesia Lewis
Human Resources Manager at The RPM Company

I’m recruit as part of my overall HR responsibilities and I usually prefer funtional. This format allows me to, at a glance, get an clear understanding of the skills a candidate possesses. As long as the employment history is included somewhere, with dates, I prefer this style. I’ve also used it myself, successfully, when job searching.

Functional is also the better format when looking to switch to a field that you have experience in that isn’t readily understandable by looking at a chronological resume, or when seeking a position with increased responsibility when previous titles don’t necessarily show that type of experience.
Clarification added 1 day ago:
Ugh. Editing…it’s a good thing! I meant “I recruit” not “I’m recruit”!

Karl Kabanek
Senior Program Manager

As a hiring manager, I have returned resumes and asked the candidate to put them in chronological order. I expect each entry to pertain to the position and company they are applying for and to. Chronological allows me to see how recent and relevant the candidate’s experience is.

Veronique Serritella (Trusal)
Recruiting Manager at Robert Half Finance & Accounting

There are reasons to use either. Anything other than chronological is used to hide a gap, IMHO. This can be good and bad.

For those with a lot of similar experience with many different companies, I like to see a summary of qualifications, followed by a chronological list of companies with job titles and a very very short description of the tasks. Then the usual education, … It’s a hybrid of the two.

Aggie Gajewska Diamond
Director, Interim Staffing at Smyth Solutions

Need to put my two cents in…
In reply to Henrik’s answer: in US – don’t put your photo on a resume – recruiters and HR managers are uncomfortable that little bonus feature due to anti-discrimination laws that may become shaky if you go there…

Don’t write your resume in first person and don’t list your marital status, number of children, and hobbies unrelated to your professional life.

Chronological resumes make most sense – but you can turn your experience with the same employer into a functional one. Example: You worked for ABC Inc. for 20 years and served in many functional areas of the company. List them.

Let me know if I can help.

John Gravanis
Sales Director @ Ergoman ||| Onwer of ManageIT

Both are great for different candidates, going after different placements…

However, more experienced professionals will tend to write functional CVs, where more junior professionals, favor chronological CVs and taking it a step further (rather a step lower) people fresh out of school/college write chronological with education up top, followed by ‘professional experience’ right after…

Although chronological are easier on my eyes (especially when we are hiring and I need to go through several of them in a short period of time) I find that I give functional CVs guys a first crack at an interview more frequently, & usually endorse/vouch for them easier…

Point is, this one is definitely, not a ONE SIZE FITS ALL matter.

Bob Garrett 3600+ Looking for employment . LION TOPLINKED
> LOOKING < for employment - bobcgarrett@gmail.com

Guess it depends on how much experience you have.
I prefer chronological

Send an invite to connect if you like

Kristen Fife
Technical Recruiter, Author

The *only* time I recommend a functional resume, as both a Resume Consutlant and as a Recruiter, is if you are in a portfolio-based profession and you have multiple concurrent clients or projects simultaneously using the same skill set. Examples would be creative agency/PR, stock broker, actor, public speaker,etc. .

The reason *why* a functional resume is frustrating is because I (and my hiring managers) want to see what you did, when you did it, if it was something you used recently/currently, and how it pertained to the job we are looking at you for now. Listing out a bunch of skills that have nothing but a string of job titles to tie them to tells me *nothing.*

Here’s a recent example. I am looking at an accounting resume, and the candidate sent me a functional resume. I asked her for a chronologic resume, and she told me that she used the functional format because she used the same skills in every job she has had in the last 10+ years.

This says to me that she doesn’t seek out new challenges, doesn’t keep track of projects that can add to her total worth as an employee, and that (perhaps) she is just working for a paycheck as opposed to taking pride in her work. When she sent me her chronologic resume, all she did was copy/paste the information time and again. She had a few different titles and worked in a couple of different industries, so she *should* have had at least some different experiences, and working at different sized companies should have produced more or less responsibility for her, but that wasn’t the case as she portrayed her professional history to me.
posted 21 hours ago | Flag answer as…

Greg Coyle
Experienced information technology and services leader, expert in delivering quality solutions to complex problems.

Functional resumes are useful for highlighting experience in a way that facilitates bridging into an industry or role for which you have no explicit history. However, most people are only familiar with the chronological format these days, and find functional resumes confusing. For cold calls, or any situation where you are not going to have a chance to present (and explain) your resume in person, you’re pretty much going to have to use the chronological.

Paula Cohen
Career Coach and Consultant

Reverse chronological vs. functional… The chronological resume is best for people who are seeking positions similar to, or the same as, they’ve been doing. It’s the easiest format to read, and potential employers can eyeball it quickly and make the most sense out of it. Summary, experience, professional development, education, and professional memberships are the suggested sections in the suggested order. Put accomplishments — measurable / quantifiable, preferably — in bullet points under a brief job description in the experience section. Note: to make them stand out, only accomplishments get bullet points. Ordinary job duties are written in paragraph form; and don’t be too wordy. No one cares what you’re doing on a daily, weekly, monthly, quarterly, semi-annual or annual basis, they just want to know the broad outlines of what you do, and what you handle — how many people do you supervise, what’s the size of the budget you control, whom do you report to, etc.

Functional…you’ll need an objective. This is the format you use if you’re looking to do something very different from what you’ve been doing. The objective is necessary because the landscaping company with the position for a gardner will be plenty stunned by getting a resume from an IT person unless it’s clear that the IT person is looking to switch to gardening. The objective comes before the summary. After the summary comes a section just for accomplishments…and those accomplishments can be put into separate sections, for instance “Programming”, “Project Management”, “Operations”, and “Leadership”, with three, four or five bullet-point accomplishments under each.

Then comes a brief section of experience or work history, with nothing but company names, job titles and dates. After that, professional development , then education, etc.

Chronological is preferable if you’re continuing to do what you’ve been doing. Functional is preferable if you’re looking to make a significant change in career direction, since if focuses on transferable skills and expertise as illustrated by the accomplishments, rather than on the specific industries, companies and roles you’ve held within them.

Any more questions? Contact me!

Richard Kirby
{LION} Executive Career Coaching and Recruiting

If you want a recruiter (executive search firm, staffing company, or internal/HR recruiting staffer) to read it, they prefer reverse chronological.

If you think the people who will review the resume are not knowledgeable and you feel a function suits you better, you might get away with a functional one. Sophisticated resume readers/screeners know why people use functional resumes (no clear career progression, lack of career momentum, lots of jobs, blank spaces in work experience, general inability to stay focused in one area, returning to work after being out for several years, etc.) and they LOOK for confirmations for these negatives the writer is attempting to hide. A functional resume, 90%+ of the time, will work against the person.

Anyone who wants an article on this subject can email me at rkirby@executive-impact.com.

Hal Moore (LinkWithHal@gmail.com) LION
Executive Search Consultant

As a recruiter, I have had very little success with my client base using functional resumes. I cannot tell you how many times hiring officials have asked for a chronological resume after first seeing the functional version. Most of my clients want to understand what duties the candidate performed at each position they previously held.

Many people view functional resumes as an attempt to hide something in the candidate’s experience, such as frequent job changes or the real amount of time that someone has experience in a certain field.

Denise Anne Taylor
Expertise in Business Etiquette, lnternational Protocol, Conflict Management, and Career Transition: Speaker, Writer

There really is not an option when creating a resume. Chronological is your best choice. Most recruiters and those that interview do not desire the Functional format. Chronological shows your most recent accomplishments that would be applicable to the current job search process.

Ray Miller
Energy expert, educator, award winning sculptor

I definitely prefer functional resume’s.

Much more informative and more of an expression of who the candidate sees themselves to be versus what they did and when.

Bobbie Rogers
Your Trusted & Preferred IT Services Provider!

It depends on the audience receiving the resume: MOST HR Professionals view Functional Resumes as a RED FLAG! What is this person hiding? So always send Chronological resumes to HR.

Managers with the budget don’t care what TYPE of resume you have as long as you have a stable work history with no gaps of employment and the skills to do the job!

Executives don’t care! Executives only want people who were referred and prescreened. They tend to make their own decision based on the interview & feedback from their trusted advisors. MOST Executives never read or looking at the resume, they rely on others to summarize your expertise for them.

The purpose of a resume is to OPEN THE DOOR to get the interview, if you are not communicating exactly what they are looking for in the top paragraph of the resume you will be screened OUT! You only have 6 seconds to grab the attention of a Recruiter / HR professional & 10 seconds for Managers.

The REAL KEY is to make sure every keyword in the resume matches the specific job description you are applying for; otherwise, you will be screened out NOT “In”! If they ask for an MCSE & you stated M-C-S-E or Microsoft Certified whatever you will be screened OUT Not “In”.

Lavie Margolin (Laviemarg@yahoo.com)
Job Search Advisor, Employment/Career Counselor, Job Developer

Chronological if you are on a smooth path- applying to a job you are currently doing or has just ended.

Functional if you are applying for the type of job you have not done in along time but still have the skills for or have been out of work for a significant amount of time.

Marc LeVine
Owner, Integrity Consulting Associates

Chronological or, at least Chronofunctional. Recruiters look for closure. We want to see career progression (was the current position a step up or step back from the one before it?). We want to see how long the individual stayed at each company? We need to kow if there are any significant gaps or periods of unemployment between jobs?

Problem is…just by using the functional approach, most recruiters can smell that something being covered up.

With the Chronofunctional resume, at least, everything you need is there. It is just listed in such a way as more attention is given to the developed skills of the candidate, while the job history is buried near the bottom. It’s a gamble that scanners andthose with a short attention span will note that the information as present, but may not focus on the detail.

Some people have to use this approach, but the more experienced recruiters can usually read between the lines.

Sooo…. not really a 100% straignt answer, isn’t it? :)

Categories
Blogs

Language Recruitment Fair

Looking for a job using your language skills?

Gresham Hotel, O’Connell Street, Dublin 1
Friday, 4th April 2008: 10.00 – 17.00
Saturday, 5th April 2008: 10.00 – 17:00

Then come and join us at the Language Recruitment Fair in Dublin, the largest and most exciting exhibition of its kind dedicated to language recruitment.

If you are a bilingual or multi-lingual speaker and you are interested in finding a great job that meets your skills this is a “must see” event!!

Why you should not miss the Language Recruitment Fair…
The fair showcases many national & international companies and organisations that are interested in recruiting people with language skills.
You will be able to meet many employers under one roof, saving you time and energy when looking for your new job!
You will be able to talk to leading employers Face-to-Face and discuss a wide range of employment opportunities in Ireland
Companies will be conducting interviews hoping to hire staff at the event
Bring your CV! so you can be interviewed and even get a job before you leave the fair
Recruitment professionals will be on hand to give you free advice about your CV and all other aspects to help you find your perfect job.

The Language Recruitment Fair will target candidates seeking multi-lingual positions in Customer Service, Shared Service & Finance, IT, Sales, Marketing and Translation attracting leading international companies over the two days.

Companies exhibiting include:
Accenture
Alienware
Canada Life
Cook
Cpl
EMC
Gem
IBM
Manpower
Sportingbet
VMware

Opening times for the fair: Fri. 4th April: 10.00 – 17.00
Sat. 5th April: 10.00 – 17:00

Categories
Jobs Recruitment Recruitment Agency

Java Developer

Archer – 23 Earlsfort Terrace, Dublin 2 Phone: +353 1 479 2069

Java Developer

Ref. no.: DHJAVAP
Tags: Analyst Programmer Java Developer
Location(s): Dublin South Wicklow
Salary range (€): 40000 – 50000
Additional benefits:
Minimum experience required: 3 – 4 Years
Employment type: Permanent Full-time
Minimum qualification: See Description
Contact person: Darina Hall
Contact e-mail: darina.hall@archer.ie

Job description:

Java Developer

Java Developer/Analyst Programmer

Our client is an eminent brand name within the financial industry. With its headquarters based in Dublin South, they currently have an exciting opportunity for a Java Developer to join their professional and highly motivated team.

To be considered for this position you will have skills and experience in the following:

· 2-5 years of commercial experience in Java development.

· Ability to demonstrate good knowledge of Java

· Work experience with SQL, JSP, ASP.

· Exposure to J2EE, JBOSS, Tomcat, Relational Databases (Sybase, Oracle).

· Hands on work experience with CRM Systems would be an advantage.

· Work experience in Web development, HTML, UNIX, JavaScript, XML, XSLT, and Perl.

The key responsibilities for the role would be:

· To translate design document specifications into physical implementation following documentation and coding standards.

· Design, code and test modifications for exiting programs or components of systems under guidance from senior developers.

· Translate business requirements into user interface design following best practice web designing techniques.

· Supporting, maintaining and enhancing existing business systems.

· To participate in all facets of project and software delivery across a variety of applications, including business and technical requirements gathering, analysis/design, coding, testing and implementation.

Apply for this Java Developer job now!

Categories
Jobs Microsoft

Microsoft released Windows Server 2008, SQL Server 2008, Visual Studio 2008 today in Dublin

It staff should upgrade their skills since soon enough we will see the Microsoft 2008 products in the job specs for the IT contractors and permanent staff.

Here are a few photos I took there today uploaded to: flickr.

Categories
Jobs Recruitment

Celtic Tiger or Shortage of Workforce in Ireland?

788 Employers are currently recruiting on Irish Jobs web site. Quit a few of them have a long list of jobs as well. From the employers list of 788 companies the majority has a few or more jobs advertised. The calculation shows quite simple that thousands of jobs are available in Ireland today.

Is it a Celtic Tiger all over again? It certainly does not feel so, with even the property prices ‘frozen’ for more than a year now. The unemployment rate is as low as it can be, so if there are thousands of vacancies in Ireland today it is clearly the serious shortage of workers currently in the country. How will that impact the Irish economy? Would we benefit from the increase of the import of “Brain Power”?

Categories
Blogs

LikedIN is offline – LinkedOUT?

LinkedIN Wizzard - Offline

LinkedIN is offline today. It is funny actually how a web site or Internet in general isn’t really reliable as the other medial or communication channels. Your mobile might be ‘Out of Reach’ but the landline always works. The TV works, the radio works. Well Internet related news services like web sites really do go ‘down’ often. The email servers as well.

LinkedIN - Offline

So I guess it is OK is LinkedIN goes offline now and then… :)

And BTW here is my LinkedIN Profile.

Categories
Jobs Recruitment

American companies are not in Ireland for tax reasons

It’s official: American companies are NOT in Ireland for tax reasons.

Well, at last according to John Roberts the CEO and co-founder of SugarCRM confirmed yesterday:

John Roberts, CEO and co-founder of commercial, open source, Silicon Valley firm SugarCRM, which has its European headquarters in Dublin, will be heading to the inaugural Irish Web Technology conference on Thursday not just to give a talk but also to scout around for several new employees.
“We made a bet on Ireland and Dublin over a year ago in the hope there would be sharp engineering talent here and it has been great so far. This conference is validation that Ireland gets web technology,” said Roberts.
Locating European headquarters in Dublin wasn’t just for tax reasons, said Roberts, it was more due to the fact that as well as having a strong, emerging tech workforce, the energy in Dublin city is much like that of Silicon Valley and the cultures match well: both have a very progressive state of mind.

So just if you have been wondering why is SugarCRM here in Dublin? It is NOT for the tax reasons, it is the strong tech workforce, etc, etc.

Ehm,… and 50% of the techies being interviewed for new jobs in Ireland today are ‘imported’ mostly from Eastern Europe.

We seem to have managed to create an interesting formula really. We market Ireland as a cool place to live to the Eastern Europeans, and lure American corporate to set up here for the tax reasons. The result is that we get the American corporations here hiring Poles, Ukrainians, and the rest of them. It is a win-win-win scenario really:

  • Americans pay less tax
  • Eastern Europeans emigrate to the ‘Heaven’
  • We get more jobs in services industry around those new companies, and since Poles have to live here, the house prices are high, and the building industry is still thriving.
  • I wonder what would David McWilliams say to that…. :)

    Categories
    Recruitment Recruitment Agency

    Recruitment Agencies in Ireland

    How many Recruitment Agencies are there in Ireland really?

    Categories
    Jobs Recruitment

    Multilingual Sales Representative

    Multilingual Sales Representative

    If you re are the Multilingual Sales Representative you should know that ServiceSource announced the creation of over 100 multi-lingual professional sales positions.
    The company, which is a specialised sales organisation focused on increasing service share and revenue for high-tech and healthcare firms, currently employs 175 staff at its facility in Cherrywood, Co Dublin.

    So if you are a Multilingual Sales Representative living in the Dublin South….

    Categories
    Blogs Google Recruitment

    CPL

    CPL Web Site - pointing to the http://alliancenurses.ie/The CPL recruitment agency is the leading recruitment agency in Ireland. They managed acquire a number of competitors, and also grow organically in some areas. The web site is a quite important thing for any recruitment agency. It represents you on the Internet, and the Internet is the channel for the majority of the communication a recruitment agency does. Jobs are listed on the Internet for job hunters and your services are displayed on your site to your clients. Every single email has a reference to the web site to help drive the traffic to the recruitment agency web site.

    And jet this most important communication channel gets neglected. How? Well simply entering the web address without the ‘www’ part in it so just cpl.ie gives you the web site of: Alliance Nurses Agency. You can view the real copy also on their domain address: http://alliancenurses.ie/.

    How did that happen? Most likely the configuration settings on the Microsoft IIS web server. I am guessing that the domain http://alliancenurses.ie/ is set “All undefined” option, and the admin did not specify the CPL.ie to point to the same where the www.CPL.ie is pointing.

    Note: Yes I did call CPL and have let them know….Note: Yes I did call CPL and have let them know…. And guess what I am told: “That is OK, they are part of our CPL Group.” :)

    Categories
    Blogs CV CV Database Jobs Recruitment

    Developing a Jobs Site / Job Board

    Jobs Sites are fairly straight forward web sites. Not as simple as a pure presentation “shop window” web sites, but there is not that much to it.

    Three basic types of registered users:

      Employers
      Job Seekers
      Job Board Admin

    There is also a very small number of pages:

      Home
      Search
      Advanced Search
      Search Results
      Full job description
      Application form
      About / Contact

    A few more admin pages in the back end of the job site and that is all you really need to get going. Later on you might ad a page for Company Profiles, Quotes, or similar Jada-jada required for the search engine optimization purposes. You might disguise it under eh title Career Resources, or something sounding equally smart.

    Any web development company can do it fairly quickly, and if you stick to those basics, it will not cost you an arm end leg. Outsourcing the development to India will save you quite some money as well. And this is the reason we had more than 20 new job sites in Ireland launched in the same year 2007. Imagine 20 new job sites in the market that to anyone in the industry seams overcrowded.

    CV Database exposed on the WebThere is only one problem with the job sites, and that is that they are more often than not built so that they store the CV’s of the candidates. This enables the job board owners to sell access to the CV databases. Holding onto CVs online requires a tough security, and if you have been cutting corners while developing your web site, it might not be there. The end results are that job hunters private data gets exposed. Sometimes their application history and sometimes even the full CVs find their way to the web.

    Yes we did contact Karl to let him know and he pached the security hole quickly.

    Categories
    Blogs Jobs Recruitment Search Engine SEO

    Job Boards and SEO in Ireland

    Year 2008 started funny for the Job Boards in Ireland. Job boards started understanding that the Search Engine Optimisation (SEO) is the core of their business.

    The reason the big job boards understood the y need to invest in SEO is because the year 2007 was the year where a largest number of the niche small job boards appeared in a single year. More than 20 new job boards requested to be included in the multiple job posting software eRecruit.ie in the year 2007 only! Those small niche web sites are in most cases industry specific, and usually have some link with some existing organisation or publication, or are just set up by someone who does know the industry. Knowing the industry helps in organising and running the small niche job board, so more often than not the niche job sites have some success as well. That hurts the job big boards, and it hurts them badly! So the national job boards decided to fight back in 2008, and to do so they are looking for the SEO people.

    Irish Jobs - SEO JobIrish Jobs looking for the SEO Specialist:
    http://www.irishjobs.ie/JobDesc.asp?ID=5125108&MID=3233

    Due to continued expansion and focus delivering maximum jobseeker traffic to our websites worldwide a vacancy has arisen for an SEO specialist.
    Job responsibilities:-
    Knowledge and experience of SEO, Web 2.0 concepts, traffic and SEO analysis tools (Google Analytics, Google Webmasters Tools, keyword and structure research spiders)… Web 2.0?!

    Jobs.ie Jobs - SEO JobJobs.ie (owned by Irish Jobs) are looking for that same SEO Specialist:
    http://www.jobs.ie/ApplyForJob.aspx?Id=652847

    This is actaully the same job in the same sompany as advertised by Irish Jobs. BTW Jobs.ie was purchased by Irish Jobs a year and a half ago.

    Loadza Jobs - SEO JobLoadza Jobs made the adverts sound better by naming the job Online Search manager (SEO/SEM)
    http://www.loadzajobs.ie/view-job-details.jobs?jobId=1077057

    The Job Description finishes with the very funny sentence:

    “Please do not apply if you have not got a good solid knowledge of the internet.”

    That clearly shows they know what they are looking for!

    Recruit Ireland…. nothing? About 20 different agencies have a job that appears in the search result for the word SEO, but no SEO jobs from the job site itself. Do they not need a SEO staff like the rest of the ob boards? Do they not trust the web site to deliver the candidate and have advertised in their papers?

    Monster have a new site with a bit strange front page, and again they are not looking for a SEO specialist in Ireland. In all fairness, their SEO needs are probably managed from the head office in the US.

    Ok, Ok,… EmployIreland.ie – no we are not looking for the SEO Specialist, we do have our SEO Consultant (that is available for projects!).

    Categories
    Blogs Jobs Recruitment

    Video CV is here!

    Ever noticed how hiring graduates based on their CV’s isn’t fun at all? Same CVs, with lots of education all over and no experience, at least not relevant one? Ever got into the situation where you cannot really determine anything relevant in eth CV, and started basing your filtering process solely on the ‘Interests’ and ‘Sports’ at the bottom of the CV?

    If you recognise our self above, you will like what is coming next! A Video CV! You can actually SEE and HEAR the candidate. Now how is that in comparison to the poorly filled CV template with most of the required data for the CV (no Experience?!).

    Thanks to a brilliant idea by CVizz.com that is all about to change!

    Across the ocean:
    A similar service in the US: VISAUL CV just got $5 mill. funding yesterday. Is that the first funding in the Video CV arena?

    Categories
    Google Jobs Recruitment Search Engine SEO SERP

    Is the Search Engine Optimisation (SEO) a compulsory skill for The Online Recruitment Marketing Manager?

    The ‘usual’ Marketing Manger in the recruitment industry in Ireland up until a few years had his job divided into the traditional offline marketing efforts (even a guerrilla marketing falls into this here!) and the online marketing. Online marketing consisted of purchasing the subscriptions on the job boards, getting the recruitment web site done up, and perhaps purchasing a banner or similar advertisement from the news portals. And it was all well back then, and most of the actual work could easily be outsourced to an external vendor – a marketing agency. And then came Google…

    Google messed up the life of a marketing manager, simply because someone up in the management got an idea to ask a question:

    Why do job hunters not apply to our web site and instead go to the job boards, and we have to pay for advertising there? Surely we can do a good site as well?!

    The classic advertising or marketing agency failed to deliver a single visitor from eh Google search engine, so Google invented Google AdWords. Being the number crunchers and statistical people by nature, the Google failed to understand who will be the end users of their AdWords tools, so the interface was all in numbers, percentages, and zillions of statistical acronyms. You really needed a PhD in statistics to understand anything there. So a new breed of consultants surfaced, the Google AdWords Management Consultants. Most Irish recruitment marketing managers even today fail to understand they do need to hire them to manage their AdWords campaigns. It simply undermines their management authority to outsource management of their precious budgets. Jet they didn’t really care for the statistics in school., but are ‘creative’ people by nature.

    When enough Irish online recruiters, and those who wanted to become ones, started using Google AdWords to drive the precious job seekers to their recruitment web sites, the price of the visitor started climbing up. And up… So the Google AdWords became too expensive for the generalist recruitment, and the new breed of marketers surfaced up in Ireland the SEO Consultants.

    My Definition:
    Search Engine Optimisation (SEO) is a ‘science’ (is it?) that defines the elements that affect search engine ranking of a web site for a particular keyword in a set search engine.

    So how can a SEO Consultant help a Online Recruitment Marketing Manger in Ireland? Well a SEO guy can help ‘optimise’ the recruiters web site so that it gains higher ranking for the recruitment related keywords (or phrases) or for some other (industry or location) related search keywords. A search keyword or search phrase is the text that people using the search engine type to perform the search. So in short, a SEO consultants job is to change the web site so that the web site gets more traffic. In the recruitment industry – it means more free visitors – more applications – more CVs – more placements!

    This is where it gets very confusing to our Irish Online Marketing Manager. The SEO Consultant simple does not speak the same language. Also there is absolutely nothing exact in the SEO!? There is no formula (Google keeps it as a Coca Cola recipe!), nothing really to back up what the SEO Consultant is ‘preaching’.

    The effect of this falling behind in the ever changing knowledge of running the online business is very beneficial for the Irish Jobs Boards. Since absolutely no Irish recruitment agency have ever made a substantial effort to make a web site that would have a high visitor numbers, they simply have to purchase traffic from Google AdWords or completely rely on their advertisement on the job boards. There is a limited success they achieve with newsletters where they offer a iPod Nano raffle for a CV submitted, or a bit of Radio and print advertisements. But all those traditional marketing efforts combined bring only a small fraction of het CVs that a well optimised recruitment web site bring in Ireland today.

    Therefore a Search Engine Optimisation (SEO) is a compulsory skill for The Online Recruitment Marketing Manager in Ireland today.