Tag: AdWords

Categories
CV Database Job Site Jobs Recruitment

Free Irish Jobs Sites

There is more than a ten of Irish jobs sites that advertise themselves as free Irish jobs sites. Advertising the jobs is free. Some of them would then try to charge if a recruiter or employer tries to engage with the job candidate, and most of them would just send the job applications and CVs for free to the employers as well.

There are a number of business models here – where if an employer wants’ a extra exposure on the front page, he can pay for that. Or banner advertisement are available, or in most case Google AdSense is there on the site to monetise the web site traffic.

Job Aggregators would even go a step further, where not only that the job publishing is free, but they will also take the jobs directly from your job site for you.

Then there is a few dozen Irish jobs sites that are not really advertising that the job advertising is free, but if you ask nicely, you can get your jobs advertised on them for free with no problem. Those are usually smaller and niche web sites that cannot attract enough web site traffic to be able to charge for it. They usually start with a Free Trial for job advertising for all the employers and recruiters. Then they hope the jobs advertised will build the required amount of job seekers on visiting the site that the job board owners will be able to sell that traffic later on. When that does not happen, and it doesn’t in most cases, the pay per click advertising is usually brought on in the form of Google AdWords to try to keep the job hunters visiting the jobs site. When the budget for that is gone – the job site usually turns silently in the free job board – with some sort of monetising the web site traffic like Google AdSense.

The majority of the Irish Jobs sites end up in this category of free jobs sites – simply because they cannot attract enough job hunters to be attractive enough to the job hunters.

How to find where to advertise your jobs for free?

Search for jobs in Google. When you see a web site with no physical address and just a form to fill to contact them, or a mobile phone – you just found a free jobs site. The exception might be only the site owner is still finding it hard to realise that his jobs site is not really head on with the top Irish jobs sites (as he hoped for) but silently become a free Irish Jobs site.

Categories
Google Jobs Recruitment Search Engine SEO SERP

Is the Search Engine Optimisation (SEO) a compulsory skill for The Online Recruitment Marketing Manager?

The ‘usual’ Marketing Manger in the recruitment industry in Ireland up until a few years had his job divided into the traditional offline marketing efforts (even a guerrilla marketing falls into this here!) and the online marketing. Online marketing consisted of purchasing the subscriptions on the job boards, getting the recruitment web site done up, and perhaps purchasing a banner or similar advertisement from the news portals. And it was all well back then, and most of the actual work could easily be outsourced to an external vendor – a marketing agency. And then came Google…

Google messed up the life of a marketing manager, simply because someone up in the management got an idea to ask a question:

Why do job hunters not apply to our web site and instead go to the job boards, and we have to pay for advertising there? Surely we can do a good site as well?!

The classic advertising or marketing agency failed to deliver a single visitor from eh Google search engine, so Google invented Google AdWords. Being the number crunchers and statistical people by nature, the Google failed to understand who will be the end users of their AdWords tools, so the interface was all in numbers, percentages, and zillions of statistical acronyms. You really needed a PhD in statistics to understand anything there. So a new breed of consultants surfaced, the Google AdWords Management Consultants. Most Irish recruitment marketing managers even today fail to understand they do need to hire them to manage their AdWords campaigns. It simply undermines their management authority to outsource management of their precious budgets. Jet they didn’t really care for the statistics in school., but are ‘creative’ people by nature.

When enough Irish online recruiters, and those who wanted to become ones, started using Google AdWords to drive the precious job seekers to their recruitment web sites, the price of the visitor started climbing up. And up… So the Google AdWords became too expensive for the generalist recruitment, and the new breed of marketers surfaced up in Ireland the SEO Consultants.

My Definition:
Search Engine Optimisation (SEO) is a ‘science’ (is it?) that defines the elements that affect search engine ranking of a web site for a particular keyword in a set search engine.

So how can a SEO Consultant help a Online Recruitment Marketing Manger in Ireland? Well a SEO guy can help ‘optimise’ the recruiters web site so that it gains higher ranking for the recruitment related keywords (or phrases) or for some other (industry or location) related search keywords. A search keyword or search phrase is the text that people using the search engine type to perform the search. So in short, a SEO consultants job is to change the web site so that the web site gets more traffic. In the recruitment industry – it means more free visitors – more applications – more CVs – more placements!

This is where it gets very confusing to our Irish Online Marketing Manager. The SEO Consultant simple does not speak the same language. Also there is absolutely nothing exact in the SEO!? There is no formula (Google keeps it as a Coca Cola recipe!), nothing really to back up what the SEO Consultant is ‘preaching’.

The effect of this falling behind in the ever changing knowledge of running the online business is very beneficial for the Irish Jobs Boards. Since absolutely no Irish recruitment agency have ever made a substantial effort to make a web site that would have a high visitor numbers, they simply have to purchase traffic from Google AdWords or completely rely on their advertisement on the job boards. There is a limited success they achieve with newsletters where they offer a iPod Nano raffle for a CV submitted, or a bit of Radio and print advertisements. But all those traditional marketing efforts combined bring only a small fraction of het CVs that a well optimised recruitment web site bring in Ireland today.

Therefore a Search Engine Optimisation (SEO) is a compulsory skill for The Online Recruitment Marketing Manager in Ireland today.

Categories
Google Jobs Microsoft Recruitment Search Engine

Microsoft Proposes Acquisition of Yahoo! for $31 per Share

Well, Microsoft tried really hard to develop their own MSN AdCentre to try to compete with Google AdWords. Years passing by, but a miserably low percentage of the online advertisers switched to Microsoft’s offering as opposed to Google’s AdWords. Microsoft thought it has a ‘channel’ via it’s MSN.com, and Hotmail. But Google’s Gmail actually managed to attract new users, with a smart marketing offers (2 GB of free space!) and a Anti Spam that actually works!

So if Microsoft wants to capitalize on it’s Investment in the AdCentre and also Live.com (that seems a bit lost or beheaded) they need to purchase someone who has visitors – to be able to display the adverts from their AdCentre customers. Yahoo? Well, if there is nothing better on the market, and there does not really seem to be, is a good choice. Yahoo has the experience (remember Overture?), and is has a much better search technology than that MSN ever managed to develop. In the last years the MSN search results are actually becoming more and more pathetic. Ok to be more precise – irrelevant.

So is it a good move for Microsoft to buy Yahoo?

For the Irish workforce it might actually be good. Since Microsoft has a strong presence in Ireland, while Yahoo never bothered opening an office here. I bet if the acquisition goes ahead, we will see some Yahoo jobs in Ireland as well.

Do you Yahoo?