Statistically, less than 10% of recruiters write a blog. Less than 5% wrote more than 100 blog posts. That is one in twenty! There is a number of interesting theories why recruiters are rarely bloggers. My own opinion is that by nature of the recruitment as a business it is really about communication and social interaction. I mean recruiters are natural networkers. This is a core skill a recruiter is effectively selling in conjunction with the sales skills. Guess what, bloggers are more often than not, not so good networkers. To write a blog post you need to sit and think and write. Not really a social activity, is it? To write 100 blog posts, quite a lot of this sitting and thinking and typing is involved. And quite often a blogger needs to write a lot to perfect his technique, understand his skills and his audience before the blog gets any decent traction. And then, and only then it all changes, from the solitude to online social networking on steroids! A good niche blogger is more known and has a far greater influence than the editor of the industry magazine. It is to do with the payroll, with the freedom, with the social aspect of the blog as a publication.
The best recruitment bloggers I have seen have turned their career path completely. They blog. They teach. They train. They do not recruit any more. My best guess is that they have been in the wrong job in the first place.
I have spent my past 5 years preaching blogging to recruiters. I can tell you one thing: It was a tough 5 years! From the largest recruitment agencies to the start-ups I always had the same issue. They will be very excited about starting blogging after the training. But most of the recruiters will just get to that stage, being excited about it. But never post a single blog post. Well, one can only bring the horse to the water.
A few clients in the last 5 years have made some extraordinary successes. The one just got published yesterday: A blog post is worth €20,000 by the great Peter Cosgrove. Reading it, just makes me feel good since my last 5 years didn’t go to waste. It’s really fulfilling to see your clients doing things you thought them, and doing them right.