The service I would gladly pay LinkedIn to do for my today is to do the sourcing for myself. What they did is they have created this wonderful social network, and it is super easy to use, and has so many job hunters on their database. I can use it for free, or I can pay to use advanced features. LinkedIn is really easy to use, and a great product in a whole.
But guess what – I am a busy recruiter. I have no time to spend on web sites. I have my clients and candidates I need to put together to fill roles. So since you have all those nice sourcing tools, and large database, why don’t you do the sourcing for me and I will give you a cut of my placement fee? That is something I would pay LinkedIn to do for me today.
Unfortunately LinkedIn is not jet on that stage of a development as a company. They still think – we are the internet company, we have a web site and charge the usage of it. Just compare it with Google for example. Google was exactly like that years ago. There was just a form to place your credit card details and pay for your Google AdWords ads. All you had to do yourself on the Google site. Today – you tell them what your business needs are, and Google does it all for you. They charge you of course for all that, but they are higher in the food chain now. They work closely with the customer. They look after you. They give you what you need. If you look at the titles of numerous opening Facebook has in Dublin – they are doing exactly the same. Hundreds of Account managers will be available to you.
And where is LinkedIn? LinkedIn is still a few years behind in their business model. They still think they can ask for your credit card without talking to you. They still think they are there to provide tools as opposed an overall service – and just do your sourcing for you.