How do you launch a recruitment web (a job board) site in Ireland?
The Traditional (offline) way
You ring everyone you know. You get everyone you can get to ring everyone they know. You get your PR going., You send email with the announcement and the invite to the launch party to all your customers. And partners. Everyone!!!
What is the result? You get a few (and a half) jobs advertisers by some young and naive recruiters or employers. You don’t really get job hunters on your site.
Obviously with a couple (and a half) of jobs advertised only, you cannot really call it a job board, especially since not a decent application went through yet. You have more recruiters visiting than job hunters.
You failed.
Soft Launch
But you are the entrepreneur. You bounce back!!! You recognise our failure, and just rename it to the ‘Soft Launch’. To potentially give you an opportunity to do it again. When you learn how to do it. Or get money from someone to do it right.
Harsh Reality
You want to give your job site another go, and realise that the marketing budget should include a bit more than a cocktail sausages on a Launch Party. There is a need for the whole range of the activities, and all of those are online activities:
Pay Per Click advertising with Google AdWords?
Is that for you? No! It’s far too dear to pay an euro for a single visitor!!!
Search Engine optimisation?
To pay an enormous daily rate to that agency or a consultant who will just tell us that we need to spend even more money?
Social Networking?
We don’t have time to write blogs! We don’t have them to read other blogs and comment and engage in the conversations!
Social Bookmarking?
– ok, if you understand what this means in the online recruitment context, your knowledge is far above the average recruiter today.
The scenario above happens every month in Ireland since I am in this business. A new job boards are popping up like mushrooms. Most of us do not hear of them really. Since they never do much but the ‘Launch’ thing above.
I did the opposite today. I launched www.RSSJobs.ie. I did not tell anyone about it. Never will actually. I will probably NEVER ADVERTISE the new job site. No press releases. No unbiased articles in the Sunday Business Post. Those that actually cost you ¼ of a page in the Recruitment Section.
RSSJobs.ie is born today! It’s official!!! :)
