In the last couple of years we have seen a number of recruiters trying to bring the Recruitment Video into use in Ireland. So far, all have failed (I think?).
What is Recruitment Video?
Recruitment video is a video used in recruitment process. It is either real time or pre-recorded video.
Pre-recorded recruitment video consists of the:
Recruitment video files recorded by the recruiter or employers, that is used for company and corporate branding purposes. It is there to show how fun it is to work for the company.
Recruitment video files that applicants create and use t apply for the job advertised. (CVizz model in Ireland)
Recruitment video that is there for purpose of promoting itself. (Jobsfair – we all know how that ended)
There is also something else. Earlier this year there was also something else. There is a really good looking web site (perhaps a bit too much text, but nice graphics) that offered interviewing people with a web cam. The site is called Sonru, and again I really like the way it looks!
Here is an example of what happens when a good marketing agency creates a pure marketing video for its products and services. Guess how well does that work for their recruitment: SEO Consultant – Inbound Marketing.