Search engine optimisation is in essence a huge amount of statistical analysis and a lot of trials and errors. There is not book about it, since by the time it gets printed it is completely outdated. There are two SEO Rules:
Content is King
Links are the currency on the web
Nothing else matters as much to your web site ranking as the content you have on your site and the links from other web sites to your site. If you get those two things right – you will get the free traffic from the search engines. Relevant traffic – people searching for what your web site text copy is about.
We looked at the Google PR, MozRank and Alexa rank of the 29 recruitment agencies. Today we will look at the links towards those 29 web sites. The numbers next to each recruitment agency web site show the total number of links found on the web pointing to each domain. The more links to it – the more search engines ‘Like’ the domain, and hence show it’s web pages higher in the search engine results.
This site JobsBlog.ie is within them again as a tracker for performance.
|
URL |
SEOmoz Link Count |
| www.hays.ie | 117643 |
| www.cpl.ie | 59629 |
| www.morganmckinley.ie | 34688 |
| www.eolas.ie | 8333 |
| www.brightwater.ie | 6766 |
| www.jobsblog.ie | 6552 |
| www.peoplegroup.ie | 4235 |
| www.hudson.ie | 3357 |
| www.careerwise.ie | 2689 |
| www.3qrecruitment.ie | 1707 |
| www.Sigmar.ie | 1630 |
| www.hrm.ie | 1453 |
| www.EdenRecruitment.ie | 766 |
| www.rftgroup.ie | 580 |
| www.collinsmcnicholas.ie | 578 |
| www.icds.ie | 539 |
| www.frsrecruitment.com | 491 |
| www.qedrecruitment.ie | 358 |
| www.accountancysolutions.ie | 318 |
| www.Recruiters.ie | 305 |
| www.gempool.ie | 189 |
| www.Stelfox.ie | 187 |
| www.recruitmentplus.ie | 177 |
| www.Vantage.ie | 149 |
| www.harmonics.ie | 141 |
| www.solasconsulting.ie | 110 |
| www.MatrixRecruitment.ie | 92 |
| www.placeme.ie | 25 |
| www.enterprisepeople.ie | 23 |
| www.Brompton.ie | 12 |
Any surprises above?
Working on the search engine optimization of the recruitment agency web site, the first thing one should look at is the competition. What other agencies are competing for the same keywords. One could widen the analysis further, and look at what other sites like job boards, recruitment social media sites, employer career pages or blogs are competing for the same keywords. The first task is checking your direct competitors. The quickest way to check ‘Who is Who’ in your industry is to check the Google PageRank (Google PR). There are million other things you should measure, but Google has done its best to measure it all for you, and give you a very simple score. Google PR number. From 0 to 10 (where 10 is the best).